Make
by Make.com
Automate your work with visual workflow builder and AI agents Make (formerly Integromat) is a visual workflow automation platform founded in 2012 by Celonis. It connects approximately 1,800 applications through a horizontal canvas where scenarios can branch, merge, iterate, and handle errors on dedicated paths.
Performance Scores
20 rankings evaluated
Score range: 6.8 – 8.8
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#1Best Automation Tools for Small Teams 2026
Score: 8.8 · Best for: Best power-to-price ratio for growing small teams
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#2Best No-Code Automation Platforms in 2026
Score: 8.3 · Best for: Operations and growth teams running multi-step workflows that benefit from per-operation pricing.
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#2Best Automation Tools by Price-Performance Value in 2026
Score: 8.8 · Best for: Teams wanting the best cloud-hosted value without self-hosting
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#2Best Automation Tools for Small Business 2026
Score: 8.3 · Best for: Small businesses with moderate technical comfort wanting more for less
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#2Best Automation Tools for Marketing Teams in 2026
Score: 8.5 · Best for: Data-savvy marketing teams running complex multi-channel campaigns
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#2Best AI-Powered Automation Tools in 2026
Score: 8.2 · Best for: Visual thinkers wanting AI-enhanced workflow design at competitive pricing
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#2Best Automation Tools for Startups in 2026
Score: 8.3 · Best for: Non-technical founders needing fast visual automation at low cost
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#2Best AI Agent Platforms in 2026
Score: 8.3 · Best for: Visual automation with AI integration at competitive pricing
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#3Best Workflow Automation Tools 2026
Score: 8.0 · Best for: Best for: teams needing visual data-heavy automations
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#4Best Integration Platforms 2026
Score: 7.5 · Best for: Best for: cost-conscious teams needing visual data-heavy integrations
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#4Best Automation Tools for Retail & Ecommerce in 2026
Score: 7.8 · Best for: Complex multi-step ecommerce workflows
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#4Best Automation Tools for Developers and Engineering Teams in 2026
Score: 7.0 · Best for: Semi-technical teams wanting visual power with some API flexibility
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#4Best Spreadsheet & Data Automation Tools 2026
Score: 7.4 · Best for: Connecting spreadsheet data to other apps with visual workflow builder
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#4Best Email Automation Platforms 2026
Score: 7.3 · Best for: Data-driven teams building complex email workflows with advanced personalization and conditional logic
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#5Best iPaaS and Integration Platforms 2026
Score: 8.0 · Best for: SMBs and agencies needing visual automation at competitive pricing
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#6Best Automation Tools for Healthcare in 2026
Score: 7.4 · Best for: Mid-size practices comfortable with visual scenarios and wanting lower unit cost than Zapier
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#6Best Free Automation Tools in 2026
Score: 6.8 · Best for: Best free tier among commercial platforms with advanced features
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#6Best CRM Automation Tools in 2026
Score: 7.0 · Best for: Complex multi-step CRM automation with data transformation
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#6Best Customer Support Automation Tools in 2026
Score: 7.3 · Best for: Visual support workflow design
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#9Best Marketing Automation Platforms 2026
Score: 7.2 · Best for: Marketing teams needing flexible, cost-effective workflow automation across multiple tools in their marketing tech stack
Key Facts
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Visual Workflow Builder | Make offers a visual workflow builder that simplifies the creation of complex automation processes. | May 2026 | Research |
| Pre-built Integrations | Over 3,000 pre-built integrations to connect various apps and services. | May 2026 | Research |
| Integrations | 2,000+ | May 2026 | Make |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Maia AI Builder | Maia is a personal AI automation builder that generates complete scenarios from natural-language conversations, announced at Waves 2025 | May 2026 | Make Blog |
| AI Agents | Build reusable, intelligent agents that adapt in real time and work across multiple workflows. | May 2026 | Research |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Billing Model | Switched from operations to credits-based billing in August 2025 (1:1 conversion rate). Unused credits roll forward one month on paid plans | May 2026 | Make Help |
| Pricing | $10.59/month on Core plan. Extra credits at 25% premium (reduced from 30% in November 2025) | May 2026 | Make Pricing |
| No-code Platform | No coding required; user-friendly interface for building automation workflows. | May 2026 | Research |
| Advanced Routing System | Advanced routing system to manage complex workflows efficiently. | May 2026 | Research |
| New Modules | If-Else and Merge modules launching early 2026; Subscenarios for reusable modular workflows | May 2026 | Make Blog |
| Run Replay | Testing and debugging tool available on all plans as of Waves 2025 | May 2026 | Make Blog |
Support
| Attribute | Value | As of | Source |
|---|---|---|---|
| MCP Support | Make automations function as MCP tools that AI systems can discover and execute | May 2026 | Make Blog |
Strengths
- ●1000 free operations/month
- ●Visual builder scales well
- ●Excellent data transformation
- ●Good template marketplace
- ●1,800+ app modules with deep field-level mapping
- ●Operations-based pricing is cost-effective for multi-step workflows
- ●Visual scenario builder with iterators, aggregators, and routers
- ●Free plan with 1,000 operations/month
- ●10x more operations per dollar vs Zapier
- ●Powerful visual scenario builder
- ●Strong data transformation built-in
- ●1800+ app modules
- ●Best price-to-power ratio
- ●Visual scenario builder
- ●Strong data transformation
- ●Good for complex workflows
- ●Visual scenario builder ideal for complex campaign workflows
- ●Superior data transformation and filtering capabilities
- ●Operations-based pricing more predictable at scale
- ●HTTP module enables custom integrations with any marketing API
- ●AI scenario builder
- ●Visual data flow mapping
- ●1,800+ app connections
- ●Competitive pricing from $9/mo
- ●1,000 free ops/month
- ●1,800+ integrations
- ●From $9/mo paid
- ●Visual workflow design
- ●Strong data handling
- ●Good pricing
- ●Visual workflow builder
- ●Competitive pricing
- ●1800+ integrations
- ●Visual builder for complex multi-step ecommerce workflows
- ●Iterator and aggregator modules for batch order processing
- ●Operations-based pricing cost-effective at moderate order volumes
- ●Strong HTTP module for custom APIs
- ●Built-in JSON and data transformation
- ●Good webhook handling
- ●Visual scenario builder connects spreadsheets to 1500+ apps
- ●Powerful data mapping and transformation modules
- ●1000 free operations per month
- ●Competitive pricing starting at $9/month
- ●Visual email workflow builder
- ●Strong data transformation for email personalization
- ●Competitive pricing from $9/month
- ●Granular data routing
- ●Competitive pricing ($9/mo start)
- ●BAA available on Enterprise plan with US data-residency selection
- ●Operation-based pricing is typically cheaper than Zapier for high-volume admin flows
- ●Visual canvas allows fine-grained control over field-level data handling
- ●Stronger branching, looping, and error handling than basic tools
- ●1,000 free operations per month with 2 active scenarios
- ●Full visual builder with branching, iterators, and error handling on free tier
- ●2,000+ integrations available on free tier
- ●Advanced features like webhooks and HTTP modules on free tier
- ●Visual scenario builder for complex multi-step CRM workflows
- ●Native modules for 30+ CRM platforms with deep field mapping
- ●Iterator and aggregator modules for batch CRM data processing
- ●Visual scenario builder for designing support workflows
- ●2,000+ integrations covering helpdesk, CRM, and communication tools
- ●Operations-based pricing cost-effective at moderate ticket volumes
- ●Visual canvas makes complex marketing workflows intuitive
- ●Operations-based pricing is cost-effective for high-volume tasks
- ●2,000+ app connections cover most marketing tech stacks
Limitations
- ●Steeper initial learning curve
- ●Complex scenarios can be confusing
- ●Smaller app ecosystem than Zapier
- ●No self-hosted option
- ●Steeper learning curve than Zapier for new users
- ●Some advanced apps gated to higher tiers
- ●Cloud-only with no self-hosting option
- ●Can still get expensive at very high volumes
- ●Migration requires rebuilding scenarios
- ●Steeper learning curve than Zapier
- ●Fewer native integrations
- ●Credits-based billing can confuse
- ●Steeper learning curve than Zapier for non-technical marketers
- ●Fewer pre-built marketing templates
- ●Smaller total integration count (1800 vs 7000+)
- ●Operations-based pricing can spike
- ●AI features less mature than Zapier
- ●Complex scenarios require manual tuning
- ●Operations counting can be confusing
- ●Free tier limited to 2 scenarios
- ●Complex scenarios need paid plans
- ●AI agent features less autonomous than dedicated platforms
- ●Smaller ecosystem than Zapier
- ●Learning curve for advanced features
- ●Smaller enterprise footprint
- ●Fewer governance features
- ●Celonis transition
- ●Operations pricing escalates above 5,000 monthly orders
- ●Steeper learning curve than Zapier for non-technical store owners
- ●Limited custom code execution
- ●Cloud-only with no self-hosting
- ●No Git export or version control
- ●Proprietary scenario format
- ●Requires a separate spreadsheet platform
- ●Steeper learning curve for non-technical users
- ●Complex scenarios can be difficult to debug
- ●Requires separate email platform
- ●Steeper learning curve
- ●Less intuitive for email-only users
- ●Operations-based pricing can surprise at volume
- ●Less enterprise governance
- ●Complexity at scale
- ●BAA limited to Enterprise plan — cost is higher than entry-level alternatives
- ●Fewer native clinical/EHR connectors than Boomi or Workato
- ●Requires Make-specific expertise for advanced scenarios
- ●2-scenario limit restricts free tier to simple use cases
- ●Operations-based pricing means complex workflows consume quota quickly
- ●Some premium modules require paid plans
- ●Data processing limits on free tier
- ●Operations-based pricing becomes expensive above 10,000 monthly CRM events
- ●Steeper learning curve than Zapier for non-technical CRM administrators
- ●Operations pricing becomes expensive above 10,000 monthly tickets
- ●Less AI-native than Zapier for ticket classification use cases
- ●Steeper learning curve than single-purpose marketing tools
- ●Not a dedicated marketing platform — general-purpose automation
- ●Requires manual setup versus pre-built marketing templates
Based on evaluations in 20 rankings: Best Automation Tools for Small Teams 2026, Best No-Code Automation Platforms in 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Small Business 2026, Best Automation Tools for Marketing Teams in 2026, Best AI-Powered Automation Tools in 2026, Best Automation Tools for Startups in 2026, Best AI Agent Platforms in 2026, Best Workflow Automation Tools 2026, Best Integration Platforms 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Spreadsheet & Data Automation Tools 2026, Best Email Automation Platforms 2026, Best iPaaS and Integration Platforms 2026, Best Automation Tools for Healthcare in 2026, Best Free Automation Tools in 2026, Best CRM Automation Tools in 2026, Best Customer Support Automation Tools in 2026, Best Marketing Automation Platforms 2026
Pricing Plans
Free
Free forever
- ✓1,000 operations per month
- ✓Up to 2 active scenarios
- ✓100 MB data transfer
- ✓Access to all apps
- ✓Visual scenario builder
- !1,000 ops/month
- !2 active scenarios
- !100 MB data transfer
Core
(or $9.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Minimum 1-minute interval scheduling
- ✓Operations log access (basic)
- ✓Access to all 1,800+ apps
- !10,000 ops/month
Pro
(or $16.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Custom variables
- ✓Full-text execution log search
- ✓Priority scenario execution
- ✓Operations usage analytics
- !10,000 ops/month (upgradable)
Teams
(or $29.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Team roles and permissions
- ✓Shared team connections
- ✓Multiple organizations
- ✓High-priority execution
- !10,000 ops/month (upgradable)
Enterprise
Contact sales for custom pricing
- ✓Custom operations volume
- ✓SSO / SAML authentication
- ✓Dedicated customer success manager
- ✓Custom data residency
- ✓Advanced compliance and security
- ✓SLA guarantee
- !Custom ops volume
About Make
Make (formerly Integromat) is a visual workflow automation platform founded in 2012 by Celonis. It connects approximately 1,800 applications through a horizontal canvas where scenarios can branch, merge, iterate, and handle errors on dedicated paths. At Waves 2025, Make announced Maia (a personal AI builder that generates complete scenarios from conversation), MCP support (allowing AI systems to discover and execute Make automations), and Subscenarios (reusable modular workflow components). In August 2025, Make switched from operations-based to credits-based billing at a 1:1 conversion rate, with unused credits rolling forward one month. Pricing starts at $10.59/month on the Core plan. Scenario Run Replay, a testing and debugging tool, is now available on all plans.
Integrations (6)
Other Workflow Automation Tools
Activepieces
No-code workflow automation with self-hosting and AI-powered features
Workflow AutomationAutomatisch
Open-source Zapier alternative
Workflow AutomationBardeen
AI-powered browser automation via Chrome extension
Workflow AutomationCalendly
Scheduling automation platform for booking meetings without email back-and-forth, with CRM integrations and routing forms for lead qualification.
Workflow AutomationSee How It Ranks
Best Durable Workflow Engines for Production in 2026
A ranked list of the best durable workflow engines for production deployments in 2026. Durable workflow engines persist execution state to a database so that long-running workflows survive process restarts, deployments, and infrastructure failures. The ranking covers Temporal, Prefect, Apache Airflow, Camunda, Windmill, and n8n. Tools were evaluated on production reliability, developer experience, scalability, open-source health, and documentation quality. The shortlist intentionally mixes code-first engines (Temporal, Prefect, Airflow) with hybrid visual platforms (Camunda, Windmill, n8n) to reflect how production teams actually choose workflow engines in 2026.
Best No-Code Automation Platforms in 2026
A ranked list of no-code automation platforms in 2026. The ranking covers visual workflow builders that allow non-engineering teams to connect SaaS apps, route data, and add conditional logic without writing code. Entries cover proprietary cloud platforms (Zapier, Make, Pipedream, IFTTT) and open-source visual builders (n8n, Activepieces). Scoring reflects integration breadth, pricing accessibility, visual editor ease, reliability and error handling, and self-hosting availability.
Questions About Make
What are the best automation tools for solo founders in 2026?
Solo founders in 2026 get the most value from Zapier or Make (broad SaaS glue), n8n self-hosted (free, unlimited runs), Pipedream (generous free tier with code steps), Notion automations, and Lindy or Relay.app (AI agents for inbox and meetings). Free tiers cover most pre-revenue workflows.
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
What are the best automation tools for finance and AP teams in 2026?
Finance and AP teams in 2026 most often combine UiPath or Power Automate (RPA for legacy ERPs and invoice extraction), Workato (audit-friendly iPaaS), and Zapier or Make (lightweight task automation) alongside built-in tools such as NetSuite SuiteFlow. Selection depends on ERP, audit requirements, and invoice volume.
What are the best automation tools for nonprofits in 2026?
Nonprofits in 2026 benefit most from Zapier (with its nonprofit discount), Make (low-cost operations pricing), n8n self-hosted (free), Salesforce Nonprofit Cloud Flow, and Slack Pro for nonprofits. The strongest automations target donor receipts, volunteer onboarding, and grant-reporting data plumbing.
Learn More
Migrating 23 Make Scenarios to Self-Hosted n8n: a 3-Week Breakdown
Anonymized retrospective of a DTC ecommerce brand migrating 23 Make scenarios to a self-hosted n8n instance over three weeks. Tooling cost dropped from $348/month on Make Teams to roughly $12/month on a Hetzner VPS, but credential and webhook recreation consumed about 40% of total project time.
How to Self-Host n8n on a VPS in 2026
Step-by-step tutorial for self-hosting n8n on a small Linux VPS using Docker Compose, a persistent volume, HTTPS via Caddy with automatic Let's Encrypt certificates, and basic auth on the editor. Tested on a Hetzner CX22 at €4.51/month as of April 2026.
How to Set Up a Zapier-to-Airtable Content Pipeline in 2026
A practical end-to-end tutorial for piping webhook content into a multi-table Airtable base via Zapier. Covers Airtable schema, webhook trigger, deduplication via External ID, error notifications, and 2026 cost estimates. Tested on Zapier Starter ($29.99/month) and Airtable Team ($24/seat) as of April 2026.