Zapier
by Zapier
Automate workflows between apps without coding—connect 9,000+ tools with simple, reliable automation. Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States.
Performance Scores
19 rankings evaluated
Score range: 4.1 – 8.6
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#1Best AI-Powered Automation Tools in 2026
Score: 7.9 · Best for: Teams needing AI-assisted automation with maximum integration coverage
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#1Best Automation Platforms for AI Orchestration 2026
Score: 8.6 · Best for: Teams giving an AI agent the widest available app coverage without writing integration code
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#1Best Automation Tools for Small Business 2026
Score: 8.3 · Best for: Non-technical small business owners who need quick automation setup
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#2Best Workflow Automation Tools 2026
Score: 7.7 · Best for: Non-technical users needing the broadest app coverage
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#2Most Customizable AI Agent Platforms 2026
Score: 7.3 · Best for: Teams that want an agent to reach many SaaS apps through brokered OAuth, rather than to customise how it reasons
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#3Best Automation Tools for Retail & Ecommerce in 2026
Score: 8.0 · Best for: Connecting ecommerce tools across platforms
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#3Best Customer Support Automation Tools in 2026
Score: 7.8 · Best for: Connecting support tools without code
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#3Best No-Code Automation Platforms in 2026
Score: 7.3 · Best for: SaaS-heavy teams that need broad connector coverage and prefer a managed cloud service over self-hosting.
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#4Best Form Automation Tools 2026
Score: 7.2 · Best for: Connecting any form builder to downstream apps via 9,000+ integrations
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#4Best AI Agent Platforms in 2026
Score: 7.5 · Best for: Broadest integration library with AI-assisted agents
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#5Best Automation Tools for Startups in 2026
Score: 7.8 · Best for: Startups needing maximum integration coverage and willing to pay for scale
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#5Best CRM Automation Tools in 2026
Score: 7.3 · Best for: Multi-CRM environments or connecting CRM to diverse tool stacks
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#6Best Human-in-the-Loop Automation Platforms 2026
Score: 5.9 · Best for: Small teams gating an existing Zap where every reviewer can hold a Zapier seat
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#6Best iPaaS and Integration Platforms 2026
Score: 7.8 · Best for: Non-technical teams needing the widest app coverage
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#7Best Automation Tools by Price-Performance Value in 2026
Score: 6.5 · Best for: Non-technical teams prioritising ease of use over cost efficiency
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#7Best Automation Tools for Developers and Engineering Teams in 2026
Score: 5.5 · Best for: Teams where integration breadth matters more than code control
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#7Best Free Automation Tools in 2026
Score: 6.5 · Best for: Broad free integrations for light, single-step automation
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#8Best Automation Tools for Healthcare in 2026
Score: 4.1 · Best for: Non-PHI administrative automation around a clinic
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#10Best Process Orchestration Platforms 2026
Score: 5.4 · Best for: Teams connecting many SaaS systems where breadth of coverage matters more than durable execution
Key Facts
Technical
| Attribute | Value | As of | Source |
|---|---|---|---|
| SOC 3 report | Zapier's SOC 3 report covers 1 June 2025 to 31 May 2026 and carries an unqualified independent service auditor's opinion dated 3 August 2026 against the security, availability, confidentiality, and privacy trust services criteria. Its scope is the software-as-a-service platform, naming Zaps, MCP, Agents, Tables, Forms, Chatbots, and Canvas, and it excludes other services Zapier provides. | Aug 2026 | Zapier Trust Center — SOC 3 report, June 2025 to May 2026 |
| Integrations | 9,000+ connected apps and 690 Artificial Intelligence apps as of July 2026 | Jul 2026 | Zapier App Directory |
| Security certification | SOC 2 Type II certified for the period 1 June 2025 to 31 May 2026, excluding the Zapier SDK, which is in beta. | Aug 2026 | Zapier Trust Center |
| AI tasks run on platform | Over 500 million AI tasks have run on the platform as of June 2026. | Jun 2026 | Zapier for Enterprise |
Pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Pricing tiers | Free $0 (100 tasks/mo, unlimited two-step Zaps, basic access to AI products); Professional from $29.99/mo billed monthly (from $19.99/mo billed annually; the price rises with the selected task tier); Team from $103.50/mo billed monthly (from $69.00/mo billed annually), up to 25 users; Enterprise custom. The official pricing page is authoritative. As of October 2026. | Oct 2026 | Zapier Pricing page |
| AI step pricing | AI by Zapier bills on the standard task pool by model tier: one task per run on Standard, three on Advanced, and five on Premium, with each tool call charged again at the same rate. Premium is the default for new steps on paid plans. The separate Zapier Agents add-on metered in activities was retired on 15 July 2026, when Agents moved into AI by Zapier. | Aug 2026 | Zapier Help Center — AI by Zapier model tier pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| HIPAA BAA | Zapier does not sign a HIPAA Business Associate Agreement on any plan, including Business and Enterprise, and advises against transmitting PHI through the platform. | Aug 2026 | Zapier security documentation and independent compliance analyses |
| Annual Revenue | Not disclosed. Third-party estimates put ARR around $310 million (2023-24; sources conflict on periodization) with roughly $400 million projected for 2025; the last company-confirmed figure was $140 million ARR at the January 2021 secondary sale* | Jul 2026 | Sacra (third-party estimate) |
| Canvas | Zapier Canvas provides visual mapping of automation systems across an organization. Announced in alpha September 2023 and opened to beta in January 2024; Zapier confirmed it out of beta in August 2026. | Aug 2026 | Zapier — Canvas |
| Forms and Tables Availability | Included on Free, Pro, and Team plans at no extra cost | Oct 2026 | Zapier Pricing page |
| Pricing | Professional from $29.99/month billed monthly (about $19.99/month billed annually); Team from $103.50/month billed monthly (about $69.00/month billed annually) for up to 25 users, a flat workspace price rather than a per-user charge. Task allowances vary by plan — see zapier.com/pricing. As of September 2026. | Sep 2026 | Zapier Pricing |
| Multi-Step Zaps | Available in Professional and above plans with conditional paths and scheduling | Jul 2026 | Zapier Pricing page |
| Billing Change | Filter, Formatter, and Paths steps no longer count toward task usage as of 2025 | Oct 2026 | Zapier Help Center - How is task usage measured in Zapier? |
| Employees | Approximately 805 employees as of 2025 | May 2026 | ElectroIQ |
Limits & Quotas
| Attribute | Value | As of | Source |
|---|---|---|---|
| Free Plan Task Limit | Task allowances vary by plan and are listed on Zapier's official pricing page (zapier.com/pricing). | Sep 2026 | Zapier Pricing |
Support
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Orchestration Support | AI workflows, agents, and AI actions across 9,000+ apps | Sep 2026 | Transform your operations with Zapier and AI |
| MCP Support | Model Context Protocol (MCP) support, enabling AI agents to discover and execute Zaps | Oct 2026 | Zapier MCP product page |
| AI agent access & governance | OAuth-managed agent access via Zapier MCP (Claude, ChatGPT), Zapier SDK (Cursor, VS Code), and Zapier CLI, with centralized connection visibility and revocation. | Jun 2026 | Zapier for Enterprise |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Copilot | Zapier Copilot generates Zaps from plain-language descriptions, maps fields, and troubleshoots errors | Jul 2026 | Zapier Help Center — What is Zapier Copilot? |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Premium App Access | Available only on paid plans (e.g., Salesforce, Shopify, PayPal) | Oct 2026 | Zapier Pricing page |
* Estimated values are based on publicly available information and may not be exact.
Strengths
- ●AI Zap builder from natural language
- ●9,000+ integrations
- ●Transfer for bulk data
- ●Tables and Interfaces for internal tools
- ●9,938 connected apps as of 11 August 2026, the largest catalogue in this ranking
- ●Action-level MCP exposure: no workflow needs to be built before an agent can call an app
- ●MCP available on every plan including the free tier, with no separate SKU
- ●OAuth, credential storage and rate limiting handled by the platform; SOC 2 Type II compliance, excluding the Zapier SDK, which is in beta
- ●Most intuitive interface
- ●9,000+ app integrations
- ●Fastest time-to-value
- ●Strong template library
- ●Largest app catalogue among the eight entries on this page (9,000+ apps as of October 2026)
- ●No-code Zap editor aimed at non-technical users
- ●Task-based billing from one task pool shared by Zap workflows, AI steps, code, MCP and SDK (zapier.com/pricing, read 13 October 2026)
- ●9,000-plus apps and 40,000-plus actions per Zapier developer documentation, July 2026
- ●Zapier MCP exposes that catalogue to external agents with OAuth auto-provisioning
- ●Platform CLI and TypeScript SDK for building integrations Zapier does not already ship, plus an SDK CLI that runs authenticated actions from the terminal (open beta, August 2026)
- ●Copilot builds and edits Zaps from plain-language descriptions, in open beta as of July 2026
- ●9,000+ integrations connect any combination of retail tools
- ●Pre-built ecommerce templates for Shopify, WooCommerce, and BigCommerce
- ●No-code setup accessible to store owners and marketing managers
- ●9,000+ integrations connect any support tool stack
- ●AI actions for ticket classification and draft response generation
- ●No-code setup accessible to support managers without engineering resources
- ●9,000+ pre-built integrations as of June 2026
- ●Multi-step Zaps with filters, paths, and formatter steps
- ●Strong template library and onboarding for non-technical users
- ●Wide range of triggers including scheduled, webhook, and email parser
- ●Connects any form builder to 9,000+ apps
- ●Multi-step Zaps for complex post-submission workflows
- ●Built-in filters and conditional paths
- ●Strong error handling and retry logic
- ●Large, long-established automation community
- ●AI Zap builder
- ●Free tier available
- ●Largest template library
- ●9,000+ integrations connect any CRM to virtually any business tool
- ●CRM-agnostic — works with Salesforce, HubSpot, Pipedrive, and 50+ other CRMs
- ●AI actions for lead scoring, email drafting, and data classification
- ●The Human in the Loop step documents an edit-before-approve path, letting a reviewer change the data before the run continues (help.zapier.com, read 21 September 2026)
- ●Zapier states that "Only successful Human in the Loop actions will count toward your task usage", so a pending or abandoned decision is not billed (read 21 September 2026)
- ●Professional is $19.99 a month billed annually, a published figure a buyer can model against the approval gate
- ●Human in the Loop also collects data rather than only a yes or no, so one pause can gather what the process was missing (help.zapier.com, read 21 September 2026)
- ●Simplest learning curve
- ●Tables + Forms (formerly Interfaces) for internal tools
- ●Massive template library
- ●9,000+ integrations — largest ecosystem
- ●Fastest time to first workflow
- ●Best template library
- ●Strong brand and community support
- ●9,000+ integrations with pre-built auth
- ●Code by Zapier for JS/Python snippets
- ●Extensive API for Zap management
- ●Large template and community ecosystem
- ●Access to 9,000+ integrations on free tier
- ●Simplest setup experience for basic automations
- ●Strong template library for common use cases
- ●Reliable execution with 99.9% uptime SLA
- ●A free plan and Professional from $19.99 a month (billed annually) let a practice start small on administrative work that carries no PHI (zapier.com/pricing, read 13 October 2026)
- ●9,000+ app integrations (as of October 2026) cover the SaaS stack of small and mid-size practices
- ●Enterprise audit logs are kept for a year and can stream to Datadog or Splunk, alongside SAML SSO, SCIM and app and action restrictions (zapier.com/pricing and zapier.com/security-compliance, read 13 October 2026)
- ●No-code interface means non-technical ops staff can build and maintain Zaps
- ●9,000-plus connected apps: the largest catalogue in this ranking by an order of magnitude
- ●Zap History gives step-level input and output data with one-click replay
- ●Since 26 March 2026, Code steps on paid plans can import public npm and PyPI packages
- ●Enterprise adds SSO, SCIM, RBAC, an audit trail API and log streaming to Datadog or Splunk
Limitations
- ●Task-based pricing rises with volume; current plan prices and task allowances are on zapier.com/pricing
- ●AI suggestions occasionally require manual correction
- ●No self-hosting option
- ●Each MCP tool call consumes two tasks from the plan quota, so agent volume meters faster than scheduled automation
- ●Premium applications including Salesforce, Shopify and PayPal require a paid plan
- ●AI by Zapier steps bill by model tier, at five tasks per run on the Premium tier that is the default for new steps on paid plans, with each tool call charged again at the same rate (as of 20 August 2026)
- ●Vendor action counts disagree across Zapier's own surfaces: 40,000+ in developer documentation, 30,000+ on the MCP product page as of 25 August 2026
- ●Expensive at high volumes
- ●Limited workflow complexity
- ●Each action step that moves data counts as a task, so cost rises with steps per run as well as with run volume
- ●Zapier Chatbots and the standalone Zapier Agents product are sold as add-on plans beyond the basic access every plan includes; Zapier is moving Agents into AI by Zapier steps, which draw on the plan's shared task pool (zapier.com/pricing and help.zapier.com, read 13 October 2026)
- ●Third-party tools cannot be brought in: Zapier documents that all tools are owned and controlled by Zapier
- ●Code steps run 1 second on Free and 30 seconds on Professional and Team, extendable to 10 minutes on paid plans and billable since 15 June 2026
- ●Package imports are public registries only, ESM JavaScript only, and no native modules
- ●No self-hosting and no EU data residency; execution runs in multi-tenant AWS us-east-1
- ●Four fixed roles with no custom RBAC, and no documented HIPAA business associate agreement
- ●Per-task pricing adds up at high order volumes
- ●No native inventory sync — requires separate Zaps for each channel pair
- ●Per-task pricing adds up with high ticket volumes
- ●Not a native helpdesk — requires an existing support platform
- ●Per-task pricing scales quickly at volume
- ●No self-hosted option for data-residency or air-gapped use
- ●The free plan runs two-step Zaps only; current plan prices and task allowances are on zapier.com/pricing (read 29 September 2026)
- ●Requires a separate form builder tool
- ●Small task allowance on the free tier
- ●Multi-step automations require a paid plan
- ●Per-task pricing expensive at scale
- ●Agent activity is metered and AI steps follow task-based pricing; current plan prices and allowances are on zapier.com/pricing (read 29 Sep 2026)
- ●Small free-tier task allowance is very limiting
- ●Free plan is restrictive for multi-step automation
- ●Per-task pricing increases cost at high CRM automation volumes
- ●Not a native CRM tool — requires an existing CRM platform
- ●Zapier's own help page contradicts itself: it offers a reviewer type of "Anyone", defined as "members outside of your Zapier account", and states under Limitations on the same page that "Reviewers must have a Zapier account" and that one who lacks one "will be prompted to create a new account" (read 21 September 2026)
- ●The approval gate starts on Professional and the audit log on Team. The plan carrying the decision and the plan carrying the record are not the same plan
- ●Human in the Loop "is a premium app on Zapier" and requires a paid Zapier account, so the gate starts on a paid plan (read 21 September 2026)
- ●Per-task pricing expensive at volume
- ●Limited data transformation
- ●Basic error handling
- ●Most expensive per-task pricing
- ●Multi-step Zaps multiply task costs
- ●Premium features gated behind expensive tiers
- ●No self-hosting or data export
- ●Code steps have strict package and time limits
- ●No self-hosting or workflow export
- ●No Git integration
- ●Proprietary Zap format with no portability
- ●Small monthly task allowance on the free tier
- ●Multi-step automation heavily restricted on the free tier
- ●Free tier is a trial experience rather than a sustainable free option
- ●No BAA on any plan: Zapier says it cannot sign BAAs "or equivalent agreements for handling PHI" (zapier.com/legal/data-privacy, read 13 October 2026)
- ●No on-premises or private deployment and no customer-managed keys; Enterprise VPC peering reaches private data sources, but Zapier itself runs only in its own cloud (zapier.com/security-compliance, read 13 October 2026)
- ●No EHR, HL7, FHIR, claims or pharmacy connector; the healthcare apps in its directory are small practice-management and EMR tools such as Practice EHR and Clinicminds (zapier.com/apps, read 13 October 2026)
- ●No durable execution, saga or compensation: a failed later step cannot roll back earlier ones
- ●Path branches run sequentially, with no fan-out and no join
- ●No self-hosting; all execution runs in Zapier multi-tenant AWS us-east-1 infrastructure
- ●No workflow-as-code: the Platform CLI builds app integrations, not Zaps, and the Workflow API that creates Zaps programmatically is gated to developers with a public integration; a Zapier SDK for TypeScript is labelled open beta (docs.zapier.com/sdk, read 29 September 2026)
- ●Run history is retained 29 to 69 days by default, customisable only within 7 to 30 days on Enterprise
Based on evaluations in 19 rankings: Best AI-Powered Automation Tools in 2026, Best Automation Platforms for AI Orchestration 2026, Best Automation Tools for Small Business 2026, Best Workflow Automation Tools 2026, Most Customizable AI Agent Platforms 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Customer Support Automation Tools in 2026, Best No-Code Automation Platforms in 2026, Best Form Automation Tools 2026, Best AI Agent Platforms in 2026, Best Automation Tools for Startups in 2026, Best CRM Automation Tools in 2026, Best Human-in-the-Loop Automation Platforms 2026, Best iPaaS and Integration Platforms 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Free Automation Tools in 2026, Best Automation Tools for Healthcare in 2026, Best Process Orchestration Platforms 2026
Pricing
Zapier offers multiple products and plan tiers whose usage allowances vary by plan; the vendor's pricing page is the authoritative reference for current plans and limits.
View official pricing →About Zapier
Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States. Zapier's enduring advantage is breadth: it connects more applications than any competitor, which makes it the default choice when a workflow has to touch an unusual or long-tail SaaS tool.
The core unit is the Zap, an automated workflow with a trigger and one or more action steps. Around the Zap, Zapier has built a wider platform: Tables for structured data, Interfaces and Forms for simple front ends, Canvas for diagramming processes, and Chatbots. As of June 2026 the catalogue exceeds 9,000 connected apps, a figure that supersedes the older 7,000-plus numbers still quoted in many third-party guides. The platform is aimed squarely at non-technical operators, and its strength is time-to-first-automation rather than the depth of logic a developer-focused tool offers.
Zapier bills on tasks, and understanding what counts as a task is the single most important cost decision on the platform. A task is counted each time a Zap completes an action that moves data; triggers, polling, filters, paths, and built-in tools such as Tables, Formatter, Filter, Path, and Delay do not consume tasks. As of June 2026 Zapier remained on this task-based model and had not moved to the credit or activity billing that some competitors adopted. Plans run from a Free tier through Professional (from $29.99 per month billed monthly, roughly $19.99 per month billed annually) and Team (around $69 per user per month billed annually) to a custom-priced Enterprise tier; task allowances and per-product limits vary by plan, and Zapier's official pricing page is the authoritative reference for current figures.
Diagram source (Mermaid)
flowchart TD
A[A step runs in a Zap] --> B{Does it move data or complete an action?}
B -- Yes: app action step --> C[Counts as 1 task]
B -- No: trigger / polling --> D[Free]
B -- No: filter / path / delay --> D
B -- No: built-in Tables / Formatter --> D
Zapier has added an AI layer on top of the integration engine. Zapier Copilot assists with building Zaps in natural language, and Zapier MCP exposes more than 40,000 pre-built actions across the app catalogue to AI agents, available on all plans including the free tier with no separate SKU. MCP draws on the plan's existing task quota at two tasks per tool call, against one task for a standard app action (Zapier published task rates, retrieved 25 August 2026). Standalone Zapier Agents were folded into AI by Zapier on 15 July 2026 and now draw on the same task pool as any other Zap, billed by model tier at one task per run on Standard, three on Advanced, and five on Premium, with each tool call charged again at the same rate. An AI-heavy deployment can therefore consume tasks several times faster than the headline plan allowance implies.
Zapier competes with Make, n8n, Power Automate, and Pipedream. It typically loses on price-per-volume to credit-based or self-hosted tools and on logic depth to code-first platforms, and it typically wins on integration coverage, reliability, and the speed at which a non-developer can ship a working automation. For teams whose constraint is breadth of app support and ease of use rather than execution cost, it remains the reference point the category is measured against.
Editor's Note: Across ShadowGen client builds on Zapier in 2024-26, the cost surprises are almost always about task placement, not task price. On one DTC retail client a set of multi-step Zaps was burning far more tasks than forecast because a filter sat after two action steps instead of before them, so the Zap paid for actions on records it then discarded. Moving filters to the first step cut that client's monthly task consumption by roughly 30% with no change in output. The platform is the fastest way to ship an automation we use; the discipline is ordering steps so you never pay for work you throw away. — Rafal Fila, ShadowGen
Integrations (10)
Other Workflow Automation Tools
Activepieces
No-code workflow automation with self-hosting and AI-powered features
Workflow AutomationAutomatisch
Open-source Zapier alternative
Workflow AutomationBardeen
AI-powered browser automation via Chrome extension
Workflow AutomationCalendly
Scheduling automation platform for booking meetings without email back-and-forth, with CRM integrations and routing forms for lead qualification.
Workflow AutomationSee How It Ranks
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