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by Zapier

Cloud Free Tier freemium API Available
Small BusinessNo-CodeMarketing AutomationE-Commerce

Automate workflows between apps without coding—connect 9,000+ tools with simple, reliable automation. Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States.

Performance Scores

7.5

18 rankings evaluated

Score range: 5.5 – 8.6

Key Facts

General

General facts about Zapier
AttributeValueAs ofSource
HIPAA BAAZapier does not sign a HIPAA Business Associate Agreement on any plan, including Business and Enterprise, and advises against transmitting PHI through the platform.Aug 2026Zapier security documentation and independent compliance analyses
Annual RevenueNot disclosed. Third-party estimates put ARR around $310 million (2023-24; sources conflict on periodization) with roughly $400 million projected for 2025; the last company-confirmed figure was $140 million ARR at the January 2021 secondary sale*Jul 2026Sacra (third-party estimate)
CanvasZapier Canvas provides visual mapping of automation systems across an organization. Announced in alpha September 2023 and opened to beta in January 2024; Zapier confirmed it out of beta in August 2026.Aug 2026Zapier — Canvas
Forms and Tables AvailabilityIncluded on Free, Pro, and Team plans at no extra costJul 2026Zapier Pricing page
PricingProfessional from $29.99/month billed monthly (about $19.99/month billed annually); Team about $69/month per user billed annually. Task allowances vary by plan — see zapier.com/pricing.Jul 2026Zapier Pricing
Multi-Step ZapsAvailable in Professional and above plans with conditional paths and schedulingJul 2026Zapier Pricing page
Billing ChangeFilter, Formatter, and Paths steps no longer count toward task usage as of 2025Jul 2026Zapier Help Center — How is task usage measured in Zapier?
EmployeesApproximately 805 employees as of 2025May 2026ElectroIQ

technical

technical facts about Zapier
AttributeValueAs ofSource
SOC 3 reportZapier's SOC 3 report covers 1 June 2025 to 31 May 2026 and carries an unqualified independent service auditor's opinion dated 3 August 2026 against the security, availability, confidentiality, and privacy trust services criteria. Its scope is the software-as-a-service platform, naming Zaps, MCP, Agents, Tables, Forms, Chatbots, and Canvas, and it excludes other services Zapier provides.Aug 2026Zapier Trust Center — SOC 3 report, June 2025 to May 2026
Integrations9,000+ connected apps and 690 Artificial Intelligence apps as of July 2026Jul 2026Zapier App Directory
Security certificationSOC 2 Type II certified for the period 1 June 2025 to 31 May 2026, excluding the Zapier SDK, which is in beta.Aug 2026Zapier Trust Center
AI tasks run on platformOver 500 million AI tasks have run on the platform as of June 2026.Jun 2026Zapier for Enterprise

pricing

pricing facts about Zapier
AttributeValueAs ofSource
Pricing tiersFree $0; Professional from $29.99/mo billed monthly (~$19.99/mo annual); Team ~$69/mo per user annual (~$103.50 monthly); Enterprise custom. Per-plan task and product allowances vary — the official pricing page is authoritative.Jul 2026Zapier official pricing page
AI step pricingAI by Zapier bills on the standard task pool by model tier: one task per run on Standard, three on Advanced, and five on Premium, with each tool call charged again at the same rate. Premium is the default for new steps on paid plans. The separate Zapier Agents add-on metered in activities was retired on 15 July 2026, when Agents moved into AI by Zapier.Aug 2026Zapier Help Center — AI by Zapier model tier pricing

Limits & Quotas

Limits & Quotas facts about Zapier
AttributeValueAs ofSource
Free Plan Task LimitTask allowances vary by plan and are listed on Zapier's official pricing page (zapier.com/pricing).Jul 2026Research

Support

Support facts about Zapier
AttributeValueAs ofSource
AI Orchestration SupportAI workflows, agents, and AI actions across 9,000+ appsJun 2026Zapier apps directory
MCP SupportModel Context Protocol (MCP) support, enabling AI agents to discover and execute ZapsJul 2026Zapier MCP product page
AI agent access & governanceOAuth-managed agent access via Zapier MCP (Claude, ChatGPT), Zapier SDK (Cursor, VS Code), and Zapier CLI, with centralized connection visibility and revocation.Jun 2026Zapier for Enterprise

AI Features

AI Features facts about Zapier
AttributeValueAs ofSource
AI CopilotZapier Copilot generates Zaps from plain-language descriptions, maps fields, and troubleshoots errorsJul 2026Zapier Help Center — What is Zapier Copilot?

Core Features

Core Features facts about Zapier
AttributeValueAs ofSource
Premium App AccessAvailable only on paid plans (e.g., Salesforce, Shopify, PayPal)Jul 2026Zapier Pricing page

* Estimated values are based on publicly available information and may not be exact.

Strengths

  • 9,000+ pre-built integrations as of June 2026
  • Multi-step Zaps with filters, paths, and formatter steps
  • Strong template library and onboarding for non-technical users
  • Wide range of triggers including scheduled, webhook, and email parser
  • Most intuitive interface
  • 9,000+ app integrations
  • Fastest time-to-value
  • Strong template library
  • 9,938 connected apps as of 11 August 2026, the largest catalogue in this ranking
  • Action-level MCP exposure: no workflow needs to be built before an agent can call an app
  • MCP available on every plan including the free tier, with no separate SKU
  • OAuth, credential storage and rate limiting handled by the platform; SOC 2 Type II compliance, excluding the Zapier SDK, which is in beta
  • AI Zap builder from natural language
  • 9,000+ integrations
  • Transfer for bulk data
  • Tables and Interfaces for internal tools
  • Largest app catalogue in the category
  • Fastest time to a working automation
  • Predictable task-based billing
  • 9,000-plus apps and 40,000-plus actions per Zapier developer documentation, July 2026
  • Zapier MCP exposes that catalogue to external agents with OAuth auto-provisioning
  • Platform CLI and TypeScript SDK for building integrations Zapier does not already ship, plus an SDK CLI that runs authenticated actions from the terminal (open beta, August 2026)
  • Copilot builds and edits Zaps from plain-language descriptions, in open beta as of July 2026
  • 9,000+ integrations connect any combination of retail tools
  • Pre-built ecommerce templates for Shopify, WooCommerce, and BigCommerce
  • No-code setup accessible to store owners and marketing managers
  • 9,000+ integrations connect any support tool stack
  • AI actions for ticket classification and draft response generation
  • No-code setup accessible to support managers without engineering resources
  • Connects any form builder to 9,000+ apps
  • Multi-step Zaps for complex post-submission workflows
  • Built-in filters and conditional paths
  • Strong error handling and retry logic
  • Largest automation community
  • BAA available on Business plan for practices that need HIPAA coverage
  • 9,000+ app integrations cover the SaaS stack of small and mid-size practices
  • Fastest time-to-value — workflows deployable in hours, not weeks
  • No-code interface means non-technical ops staff can build and maintain flows
  • AI Zap builder
  • Free tier available
  • Largest template library
  • 9,000+ integrations connect any CRM to virtually any business tool
  • CRM-agnostic — works with Salesforce, HubSpot, Pipedrive, and 50+ other CRMs
  • AI actions for lead scoring, email drafting, and data classification
  • Simplest learning curve
  • Tables + Forms (formerly Interfaces) for internal tools
  • Massive template library
  • 9,000+ integrations with pre-built auth
  • Code by Zapier for JS/Python snippets
  • Extensive API for Zap management
  • Large template and community ecosystem
  • 9,000+ integrations — largest ecosystem
  • Fastest time to first workflow
  • Best template library
  • Strong brand and community support
  • Access to 9,000+ integrations on free tier
  • Simplest setup experience for basic automations
  • Strong template library for common use cases
  • Reliable execution with 99.9% uptime SLA
  • 9,000-plus connected apps: the largest catalogue in this ranking by an order of magnitude
  • Zap History gives step-level input and output data with one-click replay
  • Since 26 March 2026, Code steps on paid plans can import public npm and PyPI packages
  • Enterprise adds SSO, SCIM, RBAC, an audit trail API and log streaming to Datadog or Splunk

Limitations

  • Per-task pricing scales quickly at volume
  • No self-hosted option for data-residency or air-gapped use
  • Premium-app surcharge on lower tiers in some regions
  • Expensive at high volumes
  • Limited workflow complexity
  • No self-hosting option
  • Each MCP tool call consumes two tasks from the plan quota, so agent volume meters faster than scheduled automation
  • Premium applications including Salesforce, Shopify and PayPal require a paid plan
  • AI by Zapier steps bill by model tier, at five tasks per run on the Premium tier that is the default for new steps on paid plans, with each tool call charged again at the same rate (as of 20 August 2026)
  • Vendor action counts disagree across Zapier's own surfaces: 40,000+ in developer documentation, 30,000+ on the MCP product page as of 25 August 2026
  • Per-task pricing expensive at scale
  • AI suggestions occasionally require manual correction
  • Costlier per volume than credit or self-hosted tools
  • AI Agents and Chatbots are paid add-ons
  • Third-party tools cannot be brought in: Zapier documents that all tools are owned and controlled by Zapier
  • Code steps run 1 second on Free and 30 seconds on Professional and Team, extendable to 10 minutes on paid plans and billable since 15 June 2026
  • Package imports are public registries only, ESM JavaScript only, and no native modules
  • No self-hosting and no EU data residency; execution runs in multi-tenant AWS us-east-1
  • Four fixed roles with no custom RBAC, and no documented HIPAA business associate agreement
  • Per-task pricing adds up at high order volumes
  • No native inventory sync — requires separate Zaps for each channel pair
  • Per-task pricing adds up with high ticket volumes
  • Not a native helpdesk — requires an existing support platform
  • Requires a separate form builder tool
  • Small task allowance on the free tier
  • Multi-step automations require a paid plan
  • AI autonomy limited to workflow building assistance
  • BAA is only available on the Business plan ($69/month) and higher
  • No on-premise option — all traffic traverses Zapier's cloud
  • Not suitable for long-term PHI storage or complex EHR integration
  • Small free-tier task allowance is very limiting
  • Free plan is restrictive for multi-step automation
  • Per-task pricing increases cost at high CRM automation volumes
  • Not a native CRM tool — requires an existing CRM platform
  • Per-task pricing expensive at volume
  • Limited data transformation
  • Basic error handling
  • Code steps have strict package and time limits
  • No self-hosting or workflow export
  • No Git integration
  • Proprietary Zap format with no portability
  • Most expensive per-task pricing
  • Multi-step Zaps multiply task costs
  • Premium features gated behind expensive tiers
  • No self-hosting or data export
  • Small monthly task allowance on the free tier
  • Multi-step automation heavily restricted on the free tier
  • Free tier is a trial experience rather than a sustainable free option
  • No durable execution, saga or compensation: a failed later step cannot roll back earlier ones
  • Path branches run sequentially, with no fan-out and no join
  • No self-hosting; all execution runs in Zapier multi-tenant AWS us-east-1 infrastructure
  • No workflow-as-code: the Platform CLI builds app integrations, not Zaps, and the Workflow API that creates Zaps programmatically is gated to developers with a public integration
  • Run history is retained 29 to 69 days by default, customisable only within 7 to 30 days on Enterprise

Based on evaluations in 18 rankings: Best No-Code Automation Platforms in 2026, Best Automation Tools for Small Business 2026, Best Automation Platforms for AI Orchestration 2026, Best AI-Powered Automation Tools in 2026, Best Workflow Automation Tools 2026, Most Customizable AI Agent Platforms 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Customer Support Automation Tools in 2026, Best Form Automation Tools 2026, Best AI Agent Platforms in 2026, Best Automation Tools for Healthcare in 2026, Best Automation Tools for Startups in 2026, Best CRM Automation Tools in 2026, Best iPaaS and Integration Platforms 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Automation Tools by Price-Performance Value in 2026, Best Free Automation Tools in 2026, Best Process Orchestration Platforms 2026

Pricing

Zapier offers multiple products and plan tiers whose usage allowances vary by plan; the vendor's pricing page is the authoritative reference for current plans and limits.

View official pricing →

About Zapier

Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States. Zapier's enduring advantage is breadth: it connects more applications than any competitor, which makes it the default choice when a workflow has to touch an unusual or long-tail SaaS tool.

The core unit is the Zap, an automated workflow with a trigger and one or more action steps. Around the Zap, Zapier has built a wider platform: Tables for structured data, Interfaces and Forms for simple front ends, Canvas for diagramming processes, and Chatbots. As of June 2026 the catalogue exceeds 9,000 connected apps, a figure that supersedes the older 7,000-plus numbers still quoted in many third-party guides. The platform is aimed squarely at non-technical operators, and its strength is time-to-first-automation rather than the depth of logic a developer-focused tool offers.

Zapier bills on tasks, and understanding what counts as a task is the single most important cost decision on the platform. A task is counted each time a Zap completes an action that moves data; triggers, polling, filters, paths, and built-in tools such as Tables, Formatter, Filter, Path, and Delay do not consume tasks. As of June 2026 Zapier remained on this task-based model and had not moved to the credit or activity billing that some competitors adopted. Plans run from a Free tier through Professional (from $29.99 per month billed monthly, roughly $19.99 per month billed annually) and Team (around $69 per user per month billed annually) to a custom-priced Enterprise tier; task allowances and per-product limits vary by plan, and Zapier's official pricing page is the authoritative reference for current figures.

flowchart TD
  A[A step runs in a Zap] --> B{Does it move data or complete an action?}
  B -- Yes: app action step --> C[Counts as 1 task]
  B -- No: trigger / polling --> D[Free]
  B -- No: filter / path / delay --> D
  B -- No: built-in Tables / Formatter --> D

Zapier has added an AI layer on top of the integration engine. Zapier Copilot assists with building Zaps in natural language, and Zapier MCP exposes more than 40,000 pre-built actions across the app catalogue to AI agents, available on all plans including the free tier with no separate SKU. MCP draws on the plan's existing task quota at two tasks per tool call, against one task for a standard app action (Zapier published task rates, retrieved 25 August 2026). Standalone Zapier Agents were folded into AI by Zapier on 15 July 2026 and now draw on the same task pool as any other Zap, billed by model tier at one task per run on Standard, three on Advanced, and five on Premium, with each tool call charged again at the same rate. An AI-heavy deployment can therefore consume tasks several times faster than the headline plan allowance implies.

Zapier competes with Make, n8n, Power Automate, and Pipedream. It typically loses on price-per-volume to credit-based or self-hosted tools and on logic depth to code-first platforms, and it typically wins on integration coverage, reliability, and the speed at which a non-developer can ship a working automation. For teams whose constraint is breadth of app support and ease of use rather than execution cost, it remains the reference point the category is measured against.

Editor's Note: Across ShadowGen client builds on Zapier in 2024-26, the cost surprises are almost always about task placement, not task price. On one DTC retail client a set of multi-step Zaps was burning far more tasks than forecast because a filter sat after two action steps instead of before them, so the Zap paid for actions on records it then discarded. Moving filters to the first step cut that client's monthly task consumption by roughly 30% with no change in output. The platform is the fastest way to ship an automation we use; the discipline is ordering steps so you never pay for work you throw away. — Rafal Fila, ShadowGen

Integrations (10)

Airtable native
Gmail native
Google Sheets native
Google Workspace native
Microsoft 365 native
PayPal third-party
Salesforce native
Shopify third-party
Slack native
Trello native

Written & reviewed by Rafal Fila · Last updated: · Last verified:

Other Workflow Automation Tools

See How It Ranks

Best Automation Platforms for AI Orchestration 2026

This ranking answers one question: how many real business applications can an AI agent act on out of the box? It evaluates nine platforms as of August 2026 on the reach they give an agent, not on the workflow logic they can express. That boundary is deliberate, because two neighbouring pages on this site answer different questions. Best Process Orchestration Platforms 2026 scores multi-step process control, error handling and state management. Best AI Agent Platforms 2026 scores building and hosting the agent itself. This page scores the layer between them: the connective tissue that lets an agent already built elsewhere reach the applications a business actually runs on. A platform that leads one of those pages can place low here, and two of them do. Scores derive from application and action catalogue counts, the exposure model each platform uses to publish those catalogues to an agent, setup effort, failure handling and cost per agent action. Every figure was retrieved from a vendor-owned surface on 11 August 2026 unless an earlier date is stated against it.

Best Durable Workflow Engines for Production in 2026

A ranked list of the best durable workflow engines for production deployments in 2026. Durable workflow engines persist execution state to a database so that long-running workflows survive process restarts, deployments, and infrastructure failures. The ranking covers Temporal, Prefect, Apache Airflow, Camunda, Windmill, and n8n. Tools were evaluated on production reliability, developer experience, scalability, open-source health, and documentation quality. The shortlist intentionally mixes code-first engines (Temporal, Prefect, Airflow) with hybrid visual platforms (Camunda, Windmill, n8n) to reflect how production teams actually choose workflow engines in 2026.

Questions About Zapier

Can you automate a platform with no API using Zapier?

Not as a proper Zapier app. Zapier's help centre, updated 29 May 2026, says a private app can be built "for any service with a public API", and its fallbacks for a missing app are email parsing, RSS, webhooks, asking Zapier to add the app, or using a different app. Those let a no-API platform tell a Zap that something happened; none of them lets a Zap act inside the platform. The Zapier Agents Chrome extension can "run actions" on a page open in your own browser (help article updated 27 April 2026), but that is hands-on help, not a reusable Zap step.

How does Moxo keep humans in control when AI agents run a workflow?

Moxo keeps people on the decisions by design: approvals and other human steps are ones its product page says "only a person can close", and AI agents can fill preparer, advisor or reviewer slots around them (both read 15 September 2026). The checks on AI output are opt-in, though. In synthetic AutomationAtlas tests that day, an AI extract step's "Human review" and "Supervisor Agent" switches were both off by default, and the builder accepted the same role as a form's submitter and its approver.

How much does it cost to give an AI agent access to your automation platform?

The cost turns entirely on the platform's billing unit, and as of 26 August 2026 only Zapier publishes an explicit per-call rate. Zapier's documentation states that "Each successful tool call through your MCP server consumes two tasks", while "Tool calls that fail do not consume tasks", which makes the free plan's 100 monthly tasks worth 50 successful agent tool calls. Make, n8n and Pipedream document no MCP surcharge and instead bill the work each call triggers, metered at one credit per standard module, one workflow execution per run, and one credit per 30 seconds of compute at 256 MB respectively.

What should teams do now that Relay.app is shutting down?

Relay.app announced on 16 July 2026 that it is shutting down. Free accounts and all their data are permanently deleted after 15 August 2026 at 23:59 PT, and paid accounts after 14 September 2026 at 23:59 PT, with paying customers keeping full access at no charge until that date. Export the workspace archive well before the deadline, because generation can take up to 24 hours and the emailed download link expires after 48; for the human-in-the-loop workflows Relay.app was usually bought for, Zapier and n8n are the only platforms evaluated here where a reviewer can edit an AI draft mid-run without custom development.

Learn More

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Moxo vs Zapier in 2026: Human Approval Steps, External Participants and Pricing

Moxo and Zapier both put a person in front of an automated decision, from opposite ends: Moxo builds the process out of human steps and attaches AI, while Zapier pauses an automation for a reviewer through its Human in the Loop app. This guide compares approvers, rejection, AI approval, audit logs, governance and pricing, verified 14 and 15 September 2026.

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AI Coding Agents and Automation Platforms: Three Integration Models

This guide classifies the ways an AI coding agent can connect to a business process automation platform into three integration models: reference servers that teach an agent a platform's schema, control-plane servers that let it read and edit workflows on a live instance, and action-proxy servers that expose the platform's app catalogue as callable tools. It compares what eight platforms shipped as of 26 August 2026, with the documented endpoint, the authentication method, and the billing unit each model consumes.

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Which Automation Platforms Can an AI Coding Agent Actually Edit?

This guide compares the canonical workflow representation of ten business process automation platforms and asks a single practical question of each: can an AI coding agent read that representation, change it, and put it back? It covers what each platform exports, what the export silently drops, which route requires a paid or enterprise tier, and where the round trip breaks. Verified against vendor documentation on 26 August 2026.