Zapier
by Zapier
Automate workflows between apps without coding—connect 7,000+ tools with simple, reliable automation. Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States.
Performance Scores
15 rankings evaluated
Score range: 5.5 – 8.5
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#1Best Automation Tools for Small Business 2026
Score: 8.5 · Best for: Non-technical small business owners who need quick automation setup
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#1Best No-Code Automation Platforms in 2026
Score: 8.5 · Best for: SaaS-heavy teams that need broad connector coverage and prefer a managed cloud service over self-hosting.
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#1Best AI-Powered Automation Tools in 2026
Score: 8.5 · Best for: Teams needing AI-assisted automation with maximum integration coverage
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#2Best Workflow Automation Tools 2026
Score: 8.4 · Best for: Non-technical users needing the broadest app coverage
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#3Best Automation Tools for Retail & Ecommerce in 2026
Score: 8.0 · Best for: Connecting ecommerce tools across platforms
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#3Best Customer Support Automation Tools in 2026
Score: 7.8 · Best for: Connecting support tools without code
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#4Best Form Automation Tools 2026
Score: 7.2 · Best for: Connecting any form builder to downstream apps via 7,000+ integrations
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#5Best AI Agent Platforms in 2026
Score: 7.9 · Best for: Broadest integration library with AI-assisted agents
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#5Best Automation Tools for Developers and Engineering Teams in 2026
Score: 5.5 · Best for: Teams where integration breadth matters more than code control
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#5Best Automation Tools by Price-Performance Value in 2026
Score: 6.5 · Best for: Non-technical teams prioritising ease of use over cost efficiency
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#5Best Automation Tools for Startups in 2026
Score: 7.8 · Best for: Startups needing maximum integration coverage and willing to pay for scale
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#5Best CRM Automation Tools in 2026
Score: 7.3 · Best for: Multi-CRM environments or connecting CRM to diverse tool stacks
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#5Best Automation Tools for Healthcare in 2026
Score: 7.6 · Best for: Small clinics and specialty practices automating intake, scheduling, and billing admin
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#6Best iPaaS and Integration Platforms 2026
Score: 7.8 · Best for: Non-technical teams needing the widest app coverage
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#7Best Free Automation Tools in 2026
Score: 6.5 · Best for: Broad free integrations for light, single-step automation
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Pricing tiers (June 2026) | Free $0 (100 tasks/mo, two-step Zaps); Professional from $29.99/mo monthly (~$19.99/mo annual, from 750 tasks); Team ~$69/mo annual (25 users, SSO); Enterprise custom (June 2026) | Jun 2026 | Zapier official pricing page |
| AI add-on pricing (June 2026) | Billing remains task-based (not moved to credits); Zapier Agents and Chatbots are priced as separate add-ons that stack on the base subscription | Jun 2026 | Zapier official pricing page |
technical
| Attribute | Value | As of | Source |
|---|---|---|---|
| App count (June 2026) | 9,000+ connected apps and 300+ AI tools as of June 2026 (supersedes older 7,000+/8,000+ figures); Zapier MCP exposes 30,000+ pre-built actions to AI agents | Jun 2026 | Zapier apps directory |
Limits & Quotas
| Attribute | Value | As of | Source |
|---|---|---|---|
| Free Plan Task Limit | 100 tasks per month | May 2026 | Research |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Annual Revenue | Approximately $400 million (projected 2025), up 29% from $310 million in 2024 | May 2026 | ElectroIQ |
| Canvas | Zapier Canvas provides visual mapping of automation systems across an organization, launched September 2025 | May 2026 | Zapier Blog |
| Forms and Tables Availability | Included on Free, Pro, and Team plans at no extra cost | May 2026 | Research |
| Multi-Step Zaps | Available in Professional and above plans with conditional paths and scheduling | May 2026 | Research |
| Pricing | $19.99/month (750 tasks), Team: $69/month. Free: 100 tasks/month with unlimited Zaps | May 2026 | Zapier Pricing |
| Billing Change | Filter, Formatter, and Paths steps no longer count toward task usage as of 2025 | May 2026 | Zapier Help |
| Employees | Approximately 805 employees as of 2025 | May 2026 | ElectroIQ |
Core Features
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Copilot | Zapier Copilot generates Zaps from plain-language descriptions, maps fields, and troubleshoots errors | May 2026 | Zapier Blog |
Support
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Orchestration Support | AI workflows, agents, and AI actions across 8,000+ apps | May 2026 | Research |
| MCP Support | Model Context Protocol (MCP) support, enabling AI agents to discover and execute Zaps | May 2026 | Zapier Blog |
Strengths
- ●Most intuitive interface
- ●7000+ app integrations
- ●Fastest time-to-value
- ●Strong template library
- ●6,000+ pre-built integrations as of early 2026
- ●Multi-step Zaps with filters, paths, and formatter steps
- ●Strong template library and onboarding for non-technical users
- ●Wide range of triggers including scheduled, webhook, and email parser
- ●AI Zap builder from natural language
- ●7,000+ integrations
- ●Transfer for bulk data
- ●Tables and Interfaces for internal tools
- ●Largest app catalogue in the category
- ●Fastest time to a working automation
- ●Predictable task-based billing
- ●7,000+ integrations connect any combination of retail tools
- ●Pre-built ecommerce templates for Shopify, WooCommerce, and BigCommerce
- ●No-code setup accessible to store owners and marketing managers
- ●7,000+ integrations connect any support tool stack
- ●AI actions for ticket classification and draft response generation
- ●No-code setup accessible to support managers without engineering resources
- ●Connects any form builder to 7
- ●000+ apps
- ●Multi-step Zaps for complex post-submission workflows
- ●Built-in filters and conditional paths
- ●Strong error handling and retry logic
- ●Largest automation community
- ●7000+ integrations with pre-built auth
- ●Code by Zapier for JS/Python snippets
- ●Extensive API for Zap management
- ●Large template and community ecosystem
- ●7000+ integrations — largest ecosystem
- ●Fastest time to first workflow
- ●Best template library
- ●Strong brand and community support
- ●AI Zap builder
- ●100 free tasks/month
- ●Largest template library
- ●7,000+ integrations connect any CRM to virtually any business tool
- ●CRM-agnostic — works with Salesforce, HubSpot, Pipedrive, and 50+ other CRMs
- ●AI actions for lead scoring, email drafting, and data classification
- ●BAA available on Business plan for practices that need HIPAA coverage
- ●7,000+ app integrations cover the SaaS stack of small and mid-size practices
- ●Fastest time-to-value — workflows deployable in hours, not weeks
- ●No-code interface means non-technical ops staff can build and maintain flows
- ●Simplest learning curve
- ●Tables + Interfaces for internal tools
- ●Massive template library
- ●Access to 7,000+ integrations on free tier
- ●Simplest setup experience for basic automations
- ●Strong template library for common use cases
- ●Reliable execution with 99.9% uptime SLA
Limitations
- ●Expensive at high volumes
- ●Limited workflow complexity
- ●No self-hosting option
- ●Per-task pricing scales quickly above 1,000 tasks/month
- ●No self-hosted option for data-residency or air-gapped use
- ●Premium-app surcharge on lower tiers in some regions
- ●Per-task pricing expensive at scale
- ●AI suggestions occasionally require manual correction
- ●Costlier per volume than credit or self-hosted tools
- ●AI Agents and Chatbots are paid add-ons
- ●Per-task pricing adds up at high order volumes (1,000+ orders/month)
- ●No native inventory sync — requires separate Zaps for each channel pair
- ●Per-task pricing adds up with high ticket volumes
- ●Not a native helpdesk — requires an existing support platform
- ●Requires a separate form builder tool
- ●Free tier limited to 100 tasks per month
- ●Multi-step automations require a paid plan
- ●AI autonomy limited to workflow building assistance
- ●Code steps have strict package and time limits
- ●No self-hosting or workflow export
- ●No Git integration
- ●Proprietary Zap format with no portability
- ●Most expensive per-task pricing
- ●Multi-step Zaps multiply task costs
- ●Premium features gated behind expensive tiers
- ●No self-hosting or data export
- ●100 free tasks very limiting
- ●Free plan capped at 5 Zaps
- ●Per-task pricing increases cost at high CRM automation volumes
- ●Not a native CRM tool — requires an existing CRM platform
- ●BAA is only available on the Business plan ($69/month) and higher
- ●No on-premise option — all traffic traverses Zapier's cloud
- ●Not suitable for long-term PHI storage or complex EHR integration
- ●Per-task pricing expensive at volume
- ●Limited data transformation
- ●Basic error handling
- ●Only 100 tasks per month on free tier
- ●Single-step Zaps only (no multi-step on free tier)
- ●No filters, paths, or conditional logic on free tier
- ●Free tier is a trial experience rather than a sustainable free option
Based on evaluations in 15 rankings: Best Automation Tools for Small Business 2026, Best No-Code Automation Platforms in 2026, Best AI-Powered Automation Tools in 2026, Best Workflow Automation Tools 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Customer Support Automation Tools in 2026, Best Form Automation Tools 2026, Best AI Agent Platforms in 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Startups in 2026, Best CRM Automation Tools in 2026, Best Automation Tools for Healthcare in 2026, Best iPaaS and Integration Platforms 2026, Best Free Automation Tools in 2026
Pricing Plans
Free
Free forever
- ✓100 tasks per month
- ✓Single-step Zaps only
- ✓Up to 5 Zaps
- ✓Access to 7,000+ app integrations
- ✓AI-powered Zap builder
- !100 tasks/month
- !5 Zaps maximum
- !Single-step automations only
Professional
(or $24.99/yr)
Billed monthly or annually (annual price shown per month)
- ✓750 tasks per month
- ✓Unlimited Zaps
- ✓Multi-step automations
- ✓Filters and formatters
- ✓Webhooks and custom integrations
- ✓Version history
- !750 tasks/month
- !Single user
Team
(or $86.25/yr)
Billed monthly or annually (annual price shown per month)
- ✓2,000 tasks per month
- ✓Unlimited Zaps and users
- ✓Shared workspace and app connections
- ✓Premier support
- ✓Shared folders
- ✓SAML SSO available as add-on
- !2,000 tasks/month
Enterprise
Contact sales for custom pricing
- ✓Custom task limits
- ✓SAML SSO included
- ✓Advanced admin and security controls
- ✓Dedicated customer success manager
- ✓Annual invoicing
- ✓Audit logs and compliance features
- !Custom task volume
About Zapier
Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States. Zapier's enduring advantage is breadth: it connects more applications than any competitor, which makes it the default choice when a workflow has to touch an unusual or long-tail SaaS tool.
The core unit is the Zap, an automated workflow with a trigger and one or more action steps. Around the Zap, Zapier has built a wider platform: Tables for structured data, Interfaces and Forms for simple front ends, Canvas for diagramming processes, and Chatbots. As of June 2026 the catalogue exceeds 9,000 connected apps, a figure that supersedes the older 7,000-plus numbers still quoted in many third-party guides. The platform is aimed squarely at non-technical operators, and its strength is time-to-first-automation rather than the depth of logic a developer-focused tool offers.
Zapier bills on tasks, and understanding what counts as a task is the single most important cost decision on the platform. A task is counted each time a Zap completes an action that moves data; triggers, polling, filters, paths, and built-in tools such as Tables, Formatter, Filter, Path, and Delay do not consume tasks. As of June 2026 Zapier remained on this task-based model and had not moved to the credit or activity billing that some competitors adopted. Plans run from a Free tier ($0, 100 tasks per month, two-step Zaps) through Professional (from $29.99 per month monthly, roughly $19.99 per month billed annually, starting at 750 tasks and scaling up), Team (around $69 per month billed annually, 25 users, SAML SSO), and a custom-priced Enterprise tier.
flowchart TD
A[A step runs in a Zap] --> B{Does it move data or complete an action?}
B -- Yes: app action step --> C[Counts as 1 task]
B -- No: trigger / polling --> D[Free]
B -- No: filter / path / delay --> D
B -- No: built-in Tables / Formatter --> D
Zapier has added an AI layer on top of the integration engine. Zapier Copilot assists with building Zaps in natural language, and Zapier MCP exposes more than 30,000 pre-built actions across the app catalogue to AI agents, available on all plans in open beta and drawing on the plan's existing task quota. Zapier Agents and Chatbots are priced as separate add-ons that stack on the base subscription, so an AI-heavy deployment can cost meaningfully more than the headline task plan.
Zapier competes with Make, n8n, Power Automate, and Pipedream. It typically loses on price-per-volume to credit-based or self-hosted tools and on logic depth to code-first platforms, and it typically wins on integration coverage, reliability, and the speed at which a non-developer can ship a working automation. For teams whose constraint is breadth of app support and ease of use rather than execution cost, it remains the reference point the category is measured against.
Editor's Note: Across ShadowGen client builds on Zapier in 2024-26, the cost surprises are almost always about task placement, not task price. On one DTC retail client a set of multi-step Zaps was burning far more tasks than forecast because a filter sat after two action steps instead of before them, so the Zap paid for actions on records it then discarded. Moving filters to the first step cut that client's monthly task consumption by roughly 30% with no change in output. The platform is the fastest way to ship an automation we use; the discipline is ordering steps so you never pay for work you throw away. — Rafal Fila, ShadowGen
Integrations (10)
Other Workflow Automation Tools
Activepieces
No-code workflow automation with self-hosting and AI-powered features
Workflow AutomationAutomatisch
Open-source Zapier alternative
Workflow AutomationBardeen
AI-powered browser automation via Chrome extension
Workflow AutomationCalendly
Scheduling automation platform for booking meetings without email back-and-forth, with CRM integrations and routing forms for lead qualification.
Workflow AutomationSee How It Ranks
Best Durable Workflow Engines for Production in 2026
A ranked list of the best durable workflow engines for production deployments in 2026. Durable workflow engines persist execution state to a database so that long-running workflows survive process restarts, deployments, and infrastructure failures. The ranking covers Temporal, Prefect, Apache Airflow, Camunda, Windmill, and n8n. Tools were evaluated on production reliability, developer experience, scalability, open-source health, and documentation quality. The shortlist intentionally mixes code-first engines (Temporal, Prefect, Airflow) with hybrid visual platforms (Camunda, Windmill, n8n) to reflect how production teams actually choose workflow engines in 2026.
Best No-Code Automation Platforms in 2026
A ranked list of no-code automation platforms in 2026. The ranking covers visual workflow builders that allow non-engineering teams to connect SaaS apps, route data, and add conditional logic without writing code. Entries cover proprietary cloud platforms (Zapier, Make, Pipedream, IFTTT) and open-source visual builders (n8n, Activepieces). Scoring reflects integration breadth, pricing accessibility, visual editor ease, reliability and error handling, and self-hosting availability.
Questions About Zapier
What are the best automation tools for solo founders in 2026?
Solo founders in 2026 get the most value from Zapier or Make (broad SaaS glue), n8n self-hosted (free, unlimited runs), Pipedream (generous free tier with code steps), Notion automations, and Lindy or Relay.app (AI agents for inbox and meetings). Free tiers cover most pre-revenue workflows.
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
What are the best automation tools for finance and AP teams in 2026?
Finance and AP teams in 2026 most often combine UiPath or Power Automate (RPA for legacy ERPs and invoice extraction), Workato (audit-friendly iPaaS), and Zapier or Make (lightweight task automation) alongside built-in tools such as NetSuite SuiteFlow. Selection depends on ERP, audit requirements, and invoice volume.
What are the best workflow automation tools for technical writers in 2026?
Technical writers in 2026 typically combine Mintlify or ReadMe (docs-as-code platforms), n8n or Zapier (publishing automation), GitHub Actions (CI for docs), and Notion or Coda (drafting and review). The strongest setups treat docs as code with an automation layer for screenshots, link checks, and changelog publishing.
Learn More
Automating Lead Routing in HubSpot for a 14-Person SaaS: 9 Zaps, One Workato Recipe, One Painful Slack Notification
Anonymized retrospective of a 14-person B2B SaaS rebuilding inbound lead routing in HubSpot using nine Zapier Zaps and a single Workato recipe. MQL-to-SQL conversion improved from 14% to 22% within eight weeks; the single hardest part of the project was a Slack notification that took three days to debug.
How to Self-Host n8n on a VPS in 2026
Step-by-step tutorial for self-hosting n8n on a small Linux VPS using Docker Compose, a persistent volume, HTTPS via Caddy with automatic Let's Encrypt certificates, and basic auth on the editor. Tested on a Hetzner CX22 at €4.51/month as of April 2026.
How to Set Up a Zapier-to-Airtable Content Pipeline in 2026
A practical end-to-end tutorial for piping webhook content into a multi-table Airtable base via Zapier. Covers Airtable schema, webhook trigger, deduplication via External ID, error notifications, and 2026 cost estimates. Tested on Zapier Starter ($29.99/month) and Airtable Team ($24/seat) as of April 2026.