Zapier
by Zapier
Automate workflows between apps without coding—connect 9,000+ tools with simple, reliable automation. Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States.
Performance Scores
17 rankings evaluated
Score range: 5.5 – 8.5
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#1Best No-Code Automation Platforms in 2026
Score: 8.5 · Best for: SaaS-heavy teams that need broad connector coverage and prefer a managed cloud service over self-hosting.
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#1Best AI-Powered Automation Tools in 2026
Score: 8.5 · Best for: Teams needing AI-assisted automation with maximum integration coverage
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#1Best Automation Tools for Small Business 2026
Score: 8.5 · Best for: Non-technical small business owners who need quick automation setup
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#2Best Workflow Automation Tools 2026
Score: 8.4 · Best for: Non-technical users needing the broadest app coverage
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#2Most Customizable AI Agent Platforms 2026
Score: 7.3 · Best for: Teams customizing what an agent can do rather than how it reasons
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#3Best Customer Support Automation Tools in 2026
Score: 7.8 · Best for: Connecting support tools without code
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#3Best Automation Tools for Retail & Ecommerce in 2026
Score: 8.0 · Best for: Connecting ecommerce tools across platforms
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#4Best Form Automation Tools 2026
Score: 7.2 · Best for: Connecting any form builder to downstream apps via 9,000+ integrations
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#5Best CRM Automation Tools in 2026
Score: 7.3 · Best for: Multi-CRM environments or connecting CRM to diverse tool stacks
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#5Best Automation Tools for Startups in 2026
Score: 7.8 · Best for: Startups needing maximum integration coverage and willing to pay for scale
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#5Best AI Agent Platforms in 2026
Score: 7.9 · Best for: Broadest integration library with AI-assisted agents
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#5Best Automation Tools for Healthcare in 2026
Score: 7.6 · Best for: Small clinics and specialty practices automating intake, scheduling, and billing admin
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#6Best iPaaS and Integration Platforms 2026
Score: 7.8 · Best for: Non-technical teams needing the widest app coverage
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#7Best Free Automation Tools in 2026
Score: 6.5 · Best for: Broad free integrations for light, single-step automation
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#7Best Automation Tools by Price-Performance Value in 2026
Score: 6.5 · Best for: Non-technical teams prioritising ease of use over cost efficiency
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#7Best Automation Tools for Developers and Engineering Teams in 2026
Score: 5.5 · Best for: Teams where integration breadth matters more than code control
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#9Best Process Orchestration Platforms 2026
Score: 5.9 · Best for: Teams connecting many SaaS systems around lighter-weight, non-durable workflows
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Pricing tiers (June 2026) | Free $0; Professional from $29.99/mo billed monthly (~$19.99/mo annual); Team ~$69/mo per user annual (~$103.50 monthly); Enterprise custom. Per-plan task and product allowances vary — the official pricing page is authoritative. | Jul 2026 | Zapier official pricing page |
| AI add-on pricing (June 2026) | Zapier Agents is a separate add-on metered in activities, not tasks: Agents Free 400 activities/month; Agents Pro $400 billed annually ($33.33/month) for 1,500 activities/month; Agents Enterprise contact for pricing (as of July 2026) | Jul 2026 | Zapier Pricing page |
technical
| Attribute | Value | As of | Source |
|---|---|---|---|
| Integrations | 9,000+ connected apps and 690 Artificial Intelligence apps as of July 2026 | Jul 2026 | Zapier App Directory |
| Security certification | SOC 2 Type II certified (excludes Zapier SDK, in open beta as of June 2026). | Jun 2026 | Zapier for Enterprise |
| AI tasks run on platform | Over 500 million AI tasks have run on the platform as of June 2026. | Jun 2026 | Zapier for Enterprise |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| HIPAA BAA | Zapier does not sign a HIPAA Business Associate Agreement on any plan, including Business and Enterprise, and advises against transmitting PHI through the platform. | Aug 2026 | Zapier security documentation and independent compliance analyses |
| Annual Revenue | Not disclosed. Third-party estimates put ARR around $310 million (2023-24; sources conflict on periodization) with roughly $400 million projected for 2025; the last company-confirmed figure was $140 million ARR at the January 2021 secondary sale* | Jul 2026 | Sacra (third-party estimate) |
| Canvas | Zapier Canvas provides visual mapping of automation systems across an organization, announced in alpha September 2023 | Jul 2026 | Zapier blog — Announcing: Zapier Canvas |
| Forms and Tables Availability | Included on Free, Pro, and Team plans at no extra cost | Jul 2026 | Zapier Pricing page |
| Pricing | Professional from $29.99/month billed monthly (about $19.99/month billed annually); Team about $69/month per user billed annually. Task allowances vary by plan — see zapier.com/pricing. | Jul 2026 | Zapier Pricing |
| Multi-Step Zaps | Available in Professional and above plans with conditional paths and scheduling | Jul 2026 | Zapier Pricing page |
| Billing Change | Filter, Formatter, and Paths steps no longer count toward task usage as of 2025 | Jul 2026 | Zapier Help Center — How is task usage measured in Zapier? |
| Employees | Approximately 805 employees as of 2025 | May 2026 | ElectroIQ |
Limits & Quotas
| Attribute | Value | As of | Source |
|---|---|---|---|
| Free Plan Task Limit | Task allowances vary by plan and are listed on Zapier's official pricing page (zapier.com/pricing). | Jul 2026 | Research |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Copilot | Zapier Copilot generates Zaps from plain-language descriptions, maps fields, and troubleshoots errors | Jul 2026 | Zapier Help Center — What is Zapier Copilot? |
Support
| Attribute | Value | As of | Source |
|---|---|---|---|
| AI Orchestration Support | AI workflows, agents, and AI actions across 9,000+ apps | Jun 2026 | Zapier apps directory |
| MCP Support | Model Context Protocol (MCP) support, enabling AI agents to discover and execute Zaps | Jul 2026 | Zapier MCP product page |
| AI agent access & governance | OAuth-managed agent access via Zapier MCP (Claude, ChatGPT), Zapier SDK (Cursor, VS Code), and Zapier CLI, with centralized connection visibility and revocation. | Jun 2026 | Zapier for Enterprise |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Premium App Access | Available only on paid plans (e.g., Salesforce, Shopify, PayPal) | Jul 2026 | Zapier Pricing page |
* Estimated values are based on publicly available information and may not be exact.
Strengths
- ●9,000+ pre-built integrations as of June 2026
- ●Multi-step Zaps with filters, paths, and formatter steps
- ●Strong template library and onboarding for non-technical users
- ●Wide range of triggers including scheduled, webhook, and email parser
- ●AI Zap builder from natural language
- ●9,000+ integrations
- ●Transfer for bulk data
- ●Tables and Interfaces for internal tools
- ●Most intuitive interface
- ●9,000+ app integrations
- ●Fastest time-to-value
- ●Strong template library
- ●Largest app catalogue in the category
- ●Fastest time to a working automation
- ●Predictable task-based billing
- ●9,000-plus apps and 40,000-plus actions per Zapier developer documentation, July 2026
- ●Zapier MCP exposes that catalogue to external agents with OAuth auto-provisioning
- ●Platform CLI and TypeScript SDK for building integrations Zapier does not already ship
- ●Copilot builds and edits Zaps from plain-language descriptions, in open beta as of July 2026
- ●9,000+ integrations connect any support tool stack
- ●AI actions for ticket classification and draft response generation
- ●No-code setup accessible to support managers without engineering resources
- ●9,000+ integrations connect any combination of retail tools
- ●Pre-built ecommerce templates for Shopify, WooCommerce, and BigCommerce
- ●No-code setup accessible to store owners and marketing managers
- ●Connects any form builder to 9,000+ apps
- ●Multi-step Zaps for complex post-submission workflows
- ●Built-in filters and conditional paths
- ●Strong error handling and retry logic
- ●9,000+ integrations connect any CRM to virtually any business tool
- ●CRM-agnostic — works with Salesforce, HubSpot, Pipedrive, and 50+ other CRMs
- ●AI actions for lead scoring, email drafting, and data classification
- ●AI Zap builder
- ●Free tier available
- ●Largest template library
- ●Largest automation community
- ●BAA available on Business plan for practices that need HIPAA coverage
- ●9,000+ app integrations cover the SaaS stack of small and mid-size practices
- ●Fastest time-to-value — workflows deployable in hours, not weeks
- ●No-code interface means non-technical ops staff can build and maintain flows
- ●Simplest learning curve
- ●Tables + Interfaces for internal tools
- ●Massive template library
- ●Access to 9,000+ integrations on free tier
- ●Simplest setup experience for basic automations
- ●Strong template library for common use cases
- ●Reliable execution with 99.9% uptime SLA
- ●9,000+ integrations — largest ecosystem
- ●Fastest time to first workflow
- ●Best template library
- ●Strong brand and community support
- ●9,000+ integrations with pre-built auth
- ●Code by Zapier for JS/Python snippets
- ●Extensive API for Zap management
- ●Large template and community ecosystem
- ●9,000-plus connected apps: the largest catalogue in this ranking by an order of magnitude
- ●Zap History gives step-level input and output data with one-click replay
- ●Since 26 March 2026, Code steps on paid plans can import public npm and PyPI packages
- ●Enterprise adds SSO, SCIM, RBAC, an audit trail API and log streaming to Datadog or Splunk
Limitations
- ●Per-task pricing scales quickly at volume
- ●No self-hosted option for data-residency or air-gapped use
- ●Premium-app surcharge on lower tiers in some regions
- ●Per-task pricing expensive at scale
- ●AI suggestions occasionally require manual correction
- ●No self-hosting option
- ●Expensive at high volumes
- ●Limited workflow complexity
- ●Costlier per volume than credit or self-hosted tools
- ●AI Agents and Chatbots are paid add-ons
- ●Third-party tools cannot be brought in: Zapier documents that all tools are owned and controlled by Zapier
- ●Code steps run 1 second on Free and 30 seconds on Professional and Team, extendable to 10 minutes on paid plans and billable since 15 June 2026
- ●Package imports are public registries only, ESM JavaScript only, and no native modules
- ●No self-hosting and no EU data residency; execution runs in multi-tenant AWS us-east-1
- ●Four fixed roles with no custom RBAC, and no documented HIPAA business associate agreement
- ●Per-task pricing adds up with high ticket volumes
- ●Not a native helpdesk — requires an existing support platform
- ●Per-task pricing adds up at high order volumes
- ●No native inventory sync — requires separate Zaps for each channel pair
- ●Requires a separate form builder tool
- ●Small task allowance on the free tier
- ●Multi-step automations require a paid plan
- ●Per-task pricing increases cost at high CRM automation volumes
- ●Not a native CRM tool — requires an existing CRM platform
- ●Small free-tier task allowance is very limiting
- ●Free plan is restrictive for multi-step automation
- ●AI autonomy limited to workflow building assistance
- ●BAA is only available on the Business plan ($69/month) and higher
- ●No on-premise option — all traffic traverses Zapier's cloud
- ●Not suitable for long-term PHI storage or complex EHR integration
- ●Per-task pricing expensive at volume
- ●Limited data transformation
- ●Basic error handling
- ●Small monthly task allowance on the free tier
- ●Multi-step automation heavily restricted on the free tier
- ●Free tier is a trial experience rather than a sustainable free option
- ●Most expensive per-task pricing
- ●Multi-step Zaps multiply task costs
- ●Premium features gated behind expensive tiers
- ●No self-hosting or data export
- ●Code steps have strict package and time limits
- ●No self-hosting or workflow export
- ●No Git integration
- ●Proprietary Zap format with no portability
- ●No durable execution, saga or compensation: a failed later step cannot roll back earlier ones
- ●Path branches run sequentially, with no fan-out and no join
- ●No self-hosting; all execution runs in Zapier multi-tenant AWS us-east-1 infrastructure
- ●No workflow-as-code: the Platform CLI builds integrations, not Zaps
- ●Run history is retained 29 to 69 days by default, customisable only within 7 to 30 days on Enterprise
Based on evaluations in 17 rankings: Best No-Code Automation Platforms in 2026, Best AI-Powered Automation Tools in 2026, Best Automation Tools for Small Business 2026, Best Workflow Automation Tools 2026, Most Customizable AI Agent Platforms 2026, Best Customer Support Automation Tools in 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Form Automation Tools 2026, Best CRM Automation Tools in 2026, Best Automation Tools for Startups in 2026, Best AI Agent Platforms in 2026, Best Automation Tools for Healthcare in 2026, Best iPaaS and Integration Platforms 2026, Best Free Automation Tools in 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Process Orchestration Platforms 2026
Pricing
Zapier offers multiple products and plan tiers whose usage allowances vary by plan; the vendor's pricing page is the authoritative reference for current plans and limits.
View official pricing →About Zapier
Zapier is a cloud-based automation platform that connects web applications so that an event in one app triggers actions in others, without the user writing or hosting code. It was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop, and is a fully remote company headquartered in the United States. Zapier's enduring advantage is breadth: it connects more applications than any competitor, which makes it the default choice when a workflow has to touch an unusual or long-tail SaaS tool.
The core unit is the Zap, an automated workflow with a trigger and one or more action steps. Around the Zap, Zapier has built a wider platform: Tables for structured data, Interfaces and Forms for simple front ends, Canvas for diagramming processes, and Chatbots. As of June 2026 the catalogue exceeds 9,000 connected apps, a figure that supersedes the older 7,000-plus numbers still quoted in many third-party guides. The platform is aimed squarely at non-technical operators, and its strength is time-to-first-automation rather than the depth of logic a developer-focused tool offers.
Zapier bills on tasks, and understanding what counts as a task is the single most important cost decision on the platform. A task is counted each time a Zap completes an action that moves data; triggers, polling, filters, paths, and built-in tools such as Tables, Formatter, Filter, Path, and Delay do not consume tasks. As of June 2026 Zapier remained on this task-based model and had not moved to the credit or activity billing that some competitors adopted. Plans run from a Free tier through Professional (from $29.99 per month billed monthly, roughly $19.99 per month billed annually) and Team (around $69 per user per month billed annually) to a custom-priced Enterprise tier; task allowances and per-product limits vary by plan, and Zapier's official pricing page is the authoritative reference for current figures.
flowchart TD
A[A step runs in a Zap] --> B{Does it move data or complete an action?}
B -- Yes: app action step --> C[Counts as 1 task]
B -- No: trigger / polling --> D[Free]
B -- No: filter / path / delay --> D
B -- No: built-in Tables / Formatter --> D
Zapier has added an AI layer on top of the integration engine. Zapier Copilot assists with building Zaps in natural language, and Zapier MCP exposes more than 40,000 pre-built actions across the app catalogue to AI agents, available on all plans in open beta and drawing on the plan's existing task quota. Zapier Agents and Chatbots are priced as separate add-ons that stack on the base subscription, so an AI-heavy deployment can cost meaningfully more than the headline task plan.
Zapier competes with Make, n8n, Power Automate, and Pipedream. It typically loses on price-per-volume to credit-based or self-hosted tools and on logic depth to code-first platforms, and it typically wins on integration coverage, reliability, and the speed at which a non-developer can ship a working automation. For teams whose constraint is breadth of app support and ease of use rather than execution cost, it remains the reference point the category is measured against.
Editor's Note: Across ShadowGen client builds on Zapier in 2024-26, the cost surprises are almost always about task placement, not task price. On one DTC retail client a set of multi-step Zaps was burning far more tasks than forecast because a filter sat after two action steps instead of before them, so the Zap paid for actions on records it then discarded. Moving filters to the first step cut that client's monthly task consumption by roughly 30% with no change in output. The platform is the fastest way to ship an automation we use; the discipline is ordering steps so you never pay for work you throw away. — Rafal Fila, ShadowGen
Integrations (10)
Other Workflow Automation Tools
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No-code workflow automation with self-hosting and AI-powered features
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Open-source Zapier alternative
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Workflow AutomationSee How It Ranks
Best Durable Workflow Engines for Production in 2026
A ranked list of the best durable workflow engines for production deployments in 2026. Durable workflow engines persist execution state to a database so that long-running workflows survive process restarts, deployments, and infrastructure failures. The ranking covers Temporal, Prefect, Apache Airflow, Camunda, Windmill, and n8n. Tools were evaluated on production reliability, developer experience, scalability, open-source health, and documentation quality. The shortlist intentionally mixes code-first engines (Temporal, Prefect, Airflow) with hybrid visual platforms (Camunda, Windmill, n8n) to reflect how production teams actually choose workflow engines in 2026.
Best No-Code Automation Platforms in 2026
A ranked list of no-code automation platforms in 2026. The ranking covers visual workflow builders that allow non-engineering teams to connect SaaS apps, route data, and add conditional logic without writing code. Entries cover proprietary cloud platforms (Zapier, Make, Pipedream, IFTTT) and open-source visual builders (n8n, Activepieces). Scoring reflects integration breadth, pricing accessibility, visual editor ease, reliability and error handling, and self-hosting availability.
Questions About Zapier
What should teams do now that Relay.app is shutting down?
Relay.app announced on 16 July 2026 that it is shutting down. Free accounts and all their data are permanently deleted after 15 August 2026 at 23:59 PT, and paid accounts after 14 September 2026 at 23:59 PT, with paying customers keeping full access at no charge until that date. Export the workspace archive well before the deadline, because generation can take up to 24 hours and the emailed download link expires after 48; for the human-in-the-loop workflows Relay.app was usually bought for, Zapier and n8n are the only platforms evaluated here where a reviewer can edit an AI draft mid-run without custom development.
What are the best automation tools for solo founders in 2026?
Solo founders in 2026 get the most value from Zapier or Make (broad SaaS glue), n8n self-hosted (free, unlimited runs), Pipedream (generous free tier with code steps), Notion automations, and Lindy (AI agents for inbox and meetings; the alternative Relay.app shuts down September 2026). Free tiers cover most pre-revenue workflows.
What are the best automation tools for finance and AP teams in 2026?
Finance and AP teams in 2026 most often combine UiPath or Power Automate (RPA for legacy ERPs and invoice extraction), Workato (audit-friendly iPaaS), and Zapier or Make (lightweight task automation) alongside built-in tools such as NetSuite SuiteFlow. Selection depends on ERP, audit requirements, and invoice volume.
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
Learn More
Workato vs Zapier in 2026: Enterprise iPaaS vs Tiered No-Code Power
Workato and Zapier are two of the most widely shortlisted platforms for connecting ten or more business systems. Workato, founded in 2013, is a quote-priced enterprise iPaaS built on environment-promoted recipes and 1,200+ deep connectors; Zapier, founded in 2011, is a self-serve no-code platform spanning 9,000+ apps whose Team and Enterprise tiers add SSO, audit logs, and admin controls. This comparison covers execution architecture, connector depth, AI and MCP capabilities, published pricing, and tier-by-tier governance, verified against both vendors' official pages in July 2026.
Automating Lead Routing in HubSpot for a 14-Person SaaS: 9 Zaps, One Workato Recipe, One Painful Slack Notification
Anonymized retrospective of a 14-person B2B SaaS rebuilding inbound lead routing in HubSpot using nine Zapier Zaps and a single Workato recipe. MQL-to-SQL conversion improved from 14% to 22% within eight weeks; the single hardest part of the project was a Slack notification that took three days to debug.
How to Self-Host n8n on a VPS in 2026
Step-by-step tutorial for self-hosting n8n on a small Linux VPS using Docker Compose, a persistent volume, HTTPS via Caddy with automatic Let's Encrypt certificates, and basic auth on the editor. Tested on a Hetzner CX22 at €4.51/month as of April 2026.