HubSpot

About HubSpot

HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.63 billion in revenue for fiscal year 2024. As of April 2026, HubSpot serves more than 228,000 customers in 135+ countries.

HubSpot offers a free CRM with unlimited users and up to 1 million contacts. The platform is organized into Hubs: Marketing Hub (email campaigns, landing pages, social media scheduling, ad management, SEO tools), Sales Hub (email sequences, deal pipelines, meeting scheduling, quotes), Service Hub (ticketing, knowledge base, customer feedback, live chat), Operations Hub (data sync, programmable automation, data quality), Content Hub (CMS, blog, AI content), and Commerce Hub (invoices, subscriptions, payment links). The Workflows automation engine builds multi-step automations with branching logic, delays, if/then conditions, and goal criteria. Workflows can enroll contacts based on form submissions, list membership, page views, email interactions, or custom properties.

Starter plans begin at $20/month (includes 1,000 contacts). Professional plans start at $800/month for Marketing Hub (2,000 contacts), $100/month for Sales Hub (5 users), and $100/month for Service Hub (5 users). Enterprise editions start at $3,600/month for Marketing Hub. The free tools tier provides basic CRM, forms, email marketing (2,000 sends/month), and live chat. HubSpot's App Marketplace includes 1,500+ integrations with tools like Salesforce, Slack, Zoom, Shopify, and WordPress.