HubSpot
by HubSpot Inc.
All-in-one CRM platform with marketing, sales, and service automation plus a free CRM for unlimited users. HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| HubSpot pricing (July 2026) | HubSpot pricing (verified July 2026) is seat-based (Core Seats) with bundled HubSpot Credits (Free 500, Starter 500, Professional 3,000, Enterprise 5,000). Free CRM $0 (2 users); Starter Customer Platform $20/seat/mo (promo $7-$10). Marketing Hub Professional $890/mo (3 seats, 2,000 contacts) and Enterprise $3,600/mo (5 seats); Sales/Service Hub Professional $100/seat/mo ($90 annual), Enterprise $150/seat. Additional Marketing Pro Core Seats are $45/mo. | Jul 2026 | HubSpot pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2006 | May 2026 | HubSpot |
| IPO | 2014 (NYSE: HUBS) | May 2026 | HubSpot SEC filing |
| Annual Revenue | $2.63 billion (FY2024) | May 2026 | HubSpot 10-K |
| Customers | 228,000+ customers in 135+ countries | May 2026 | HubSpot |
| Free CRM | Free CRM with unlimited users and 1M contacts | May 2026 | HubSpot |
| Workflows Engine | Multi-step Workflows with branching logic | May 2026 | HubSpot |
| Integrations | 1,500+ App Marketplace integrations | May 2026 | HubSpot |
| Product Hubs | Marketing, Sales, Service, Operations, Content, Commerce Hubs | May 2026 | HubSpot |
Pricing Plans
Free (Customer Platform)
Up to 2 users; 500 HubSpot Credits
- ✓Free CRM, forms, live chat
- !No workflows
Starter Customer Platform
Per seat/mo (promo $7-$10/seat); 500 credits
- ✓All Hubs at Starter level
- ✓Simple automation
Sales/Service Hub Professional
(or $90.00/yr)
Per seat/mo ($90 annual); Marketing Hub Pro is $890/mo flat
- ✓Workflows, custom reporting
- ✓3,000 HubSpot Credits
Enterprise
Sales/Service $150/seat; Marketing Hub Enterprise $3,600/mo flat
- ✓Predictive scoring, custom objects
- ✓5,000 HubSpot Credits
About HubSpot
HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.63 billion in revenue for fiscal year 2024. As of April 2026, HubSpot serves more than 228,000 customers in 135+ countries.
HubSpot offers a free CRM with unlimited users and up to 1 million contacts. The platform is organized into Hubs: Marketing Hub (email campaigns, landing pages, social media scheduling, ad management, SEO tools), Sales Hub (email sequences, deal pipelines, meeting scheduling, quotes), Service Hub (ticketing, knowledge base, customer feedback, live chat), Operations Hub (data sync, programmable automation, data quality), Content Hub (CMS, blog, AI content), and Commerce Hub (invoices, subscriptions, payment links). The Workflows automation engine builds multi-step automations with branching logic, delays, if/then conditions, and goal criteria. Workflows can enroll contacts based on form submissions, list membership, page views, email interactions, or custom properties.
Starter plans begin at $20/month (includes 1,000 contacts). Professional plans start at $800/month for Marketing Hub (2,000 contacts), $100/month for Sales Hub (5 users), and $100/month for Service Hub (5 users). Enterprise editions start at $3,600/month for Marketing Hub. The free tools tier provides basic CRM, forms, email marketing (2,000 sends/month), and live chat. HubSpot's App Marketplace includes 1,500+ integrations with tools like Salesforce, Slack, Zoom, Shopify, and WordPress.
Integrations (8)
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CRM AutomationQuestions About HubSpot
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
What are the best Close CRM alternatives in 2026?
As of April 2026, the leading Close CRM alternatives are Pipedrive (visual pipeline at lower cost), HubSpot Sales Hub (broader marketing/CRM bundle), Salesforce (enterprise standard), Zoho CRM (lowest-cost broad suite), and Freshsales (built-in calling and AI). Choice depends on team size, sales motion, and budget.
How much does Copper CRM cost in 2026? Pricing breakdown
Copper CRM now has three tiers (verified July 2026): Basic $29/user/month ($23 billed annually), Professional $69/user/month ($59 annual), and Business $134/user/month ($99 annual). The former Starter tier ($12) has been removed. Copper is a Google Workspace-native CRM whose defining feature is Gmail-sidebar auto-capture of contacts and emails, which drives adoption for teams that struggle with manual CRM logging. Workflow automation and email sequences start at the Professional tier.
How much does Close cost in 2026? Pricing breakdown
Close CRM restructured its plans in 2026. As of July 2026: Solo $19/user/month ($9 billed annually), Essentials $49/month ($35 annual), Growth $109/month ($99 annual), Scale $149/month ($139 annual), and Custom — replacing the old Base/Startup/Professional/Enterprise tiers. Each plan bundles monthly AI credits (500 to 2,000) and Close's "Chloe" AI sales agent from Growth up. There is no standalone free plan (14-day trial), and calling and SMS are billed by usage (~$0.013/min, ~$0.01/SMS in the US).