HubSpot
by HubSpot Inc.
All-in-one CRM platform with marketing, sales, and service automation plus a free CRM for unlimited users. HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.
Performance Scores
1 ranking evaluated
Score range: 8.8 – 8.8
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#1Best Marketing Automation Tools in 2026
Score: 8.8 · Best for: Mid-to-enterprise marketing teams wanting marketing automation unified with CRM
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| HubSpot pricing (July 2026) | HubSpot pricing (verified July 2026) is seat-based (Core Seats) with bundled HubSpot Credits (Free 500, Starter 500, Professional 3,000, Enterprise 5,000). Free CRM $0 (2 users); Starter Customer Platform $20/seat/mo (promo $7-$10). Marketing Hub Professional $890/mo (3 seats, 2,000 contacts) and Enterprise $3,600/mo (5 seats); Sales/Service Hub Professional $100/seat/mo ($90 annual), Enterprise $150/seat. Additional Marketing Pro Core Seats are $45/mo. | Jul 2026 | HubSpot pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2006 | May 2026 | HubSpot |
| IPO | 2014 (NYSE: HUBS) | Jul 2026 | Wikipedia (HubSpot) |
| Annual Revenue | $3.13 billion (FY2025) | Jul 2026 | HubSpot IR press release (Feb 11, 2026) |
| Customers | 299,000+ customers | Jul 2026 | HubSpot our-story page |
| Free CRM | Free CRM with up to 2 users and 1,000 contacts | Jul 2026 | HubSpot free CRM page |
| Workflows Engine | Multi-step Workflows with branching logic | Jul 2026 | HubSpot Knowledge Base |
| Integrations | 2,000+ App Marketplace integrations | Jul 2026 | HubSpot Technology Partner Program page |
| Product Hubs | Marketing, Sales, Service, Content, Data, Revenue, and Agent Hubs | Jul 2026 | HubSpot products page |
Strengths
- ●All-in-one suite: email, social, SEO, landing pages, and ads on a shared CRM
- ●Multi-channel journey builder with AI-assisted optimization
- ●Free CRM foundation gives marketers full customer lifecycle visibility
Limitations
- ●Professional tier at $800/month (July 2026) prices out small businesses
- ●Marketing-contacts pricing model raises cost as lists grow
Based on evaluations in 1 ranking: Best Marketing Automation Tools in 2026
Pricing Plans
Free (Customer Platform)
Up to 2 users; 500 HubSpot Credits
- ✓Free CRM, forms, live chat
- !No workflows
Starter Customer Platform
Per seat/mo (promo $7-$10/seat); 500 credits
- ✓All Hubs at Starter level
- ✓Simple automation
Sales/Service Hub Professional
(or $90.00/yr)
Per seat/mo ($90 annual); Marketing Hub Pro is $890/mo flat
- ✓Workflows, custom reporting
- ✓3,000 HubSpot Credits
Enterprise
Sales/Service $150/seat; Marketing Hub Enterprise $3,600/mo flat
- ✓Predictive scoring, custom objects
- ✓5,000 HubSpot Credits
About HubSpot
HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.63 billion in revenue for fiscal year 2024. As of March 2026, HubSpot serves more than 299,000 customers.
HubSpot offers a free CRM with unlimited users and up to 1 million contacts. The platform is organized into Hubs: Marketing Hub (email campaigns, landing pages, social media scheduling, ad management, SEO tools), Sales Hub (email sequences, deal pipelines, meeting scheduling, quotes), Service Hub (ticketing, knowledge base, customer feedback, live chat), Operations Hub (data sync, programmable automation, data quality), Content Hub (CMS, blog, AI content), and Commerce Hub (invoices, subscriptions, payment links). The Workflows automation engine builds multi-step automations with branching logic, delays, if/then conditions, and goal criteria. Workflows can enroll contacts based on form submissions, list membership, page views, email interactions, or custom properties.
Starter plans begin at $20/month (includes 1,000 contacts). Professional plans start at $800/month for Marketing Hub (2,000 contacts), $100/month for Sales Hub (5 users), and $100/month for Service Hub (5 users). Enterprise editions start at $3,600/month for Marketing Hub. The free tools tier provides basic CRM, forms, email marketing (2,000 sends/month), and live chat. HubSpot's App Marketplace includes 2,000+ integrations with tools like Salesforce, Slack, Zoom, Shopify, and WordPress.
Integrations (8)
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CRM AutomationQuestions About HubSpot
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
What are the best Close CRM alternatives in 2026?
As of April 2026, the leading Close CRM alternatives are Pipedrive (visual pipeline at lower cost), HubSpot Sales Hub (broader marketing/CRM bundle), Salesforce (enterprise standard), Zoho CRM (lowest-cost broad suite), and Freshsales (built-in calling and AI). Choice depends on team size, sales motion, and budget.
Is Close worth it in 2026? A detailed review
Close scores 7.5/10 in 2026. Inside sales CRM with built-in calling, SMS, Power Dialer, and Predictive Dialer. From $9/user/mo (Solo, annual; July 2026 lineup). Usage-based calling on top. Best for SDR-heavy inside sales teams.
How much does Copper CRM cost in 2026? Pricing breakdown
Copper CRM now has three tiers (verified July 2026): Basic $29/user/month ($23 billed annually), Professional $69/user/month ($59 annual), and Business $134/user/month ($99 annual). The former Starter tier ($12) has been removed. Copper is a Google Workspace-native CRM whose defining feature is Gmail-sidebar auto-capture of contacts and emails, which drives adoption for teams that struggle with manual CRM logging. Workflow automation and email sequences start at the Professional tier.