Close

About Close

Close is a customer relationship management platform for inside sales teams, founded in 2013 by Steli Efti, Anthony Nemitz, and Phil Freo in San Francisco. The company operates as Elastic, Inc. and remains bootstrapped and fully remote. Close has been profitable since 2016 and focuses exclusively on sales teams that rely heavily on phone and email outreach.

Close embeds calling and SMS directly into the CRM, allowing sales reps to dial contacts from a lead record without third-party telephony software. Features include one-click calling, call recording, call transcription, SMS messaging with templates, and a Power Dialer that automatically calls through a list of leads with configurable delays between calls. Email features include sequences (multi-step automated outreach), templates with merge fields, email open and link tracking, and shared team inboxes. The Predictive Dialer, available on higher plans, dials multiple numbers in parallel and connects agents only when a prospect answers, increasing talk-time efficiency for outbound teams.

Close offers four plans, billed annually: Startup at $49/user/month (3 users max, basic calling and SMS, 2 email sequences), Professional at $99/user/month (unlimited users, Power Dialer, email sequences, custom activities), Enterprise at $139/user/month (Predictive Dialer, custom roles, call coaching, SSO), and Custom for high-volume deployments. Calling minutes and SMS messages are billed separately based on usage: US calls approximately $0.013/minute and SMS $0.01/message.

Close integrates with Zapier, Make, Gmail, Outlook, Slack, Zoom, HubSpot, Segment, and Intercom. The REST API and webhooks support custom integrations, commonly used to sync with marketing automation tools or custom data pipelines.