Pipedrive
by Pipedrive OÜ
Sales-focused CRM with visual pipeline management and workflow automation for activity-based selling. Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2010 | Apr 2026 | Pipedrive |
| Customers | 100,000+ companies in 179 countries | Apr 2026 | Pipedrive |
| Essential Plan | $14.90/user/month (Essential plan) | Apr 2026 | Pipedrive |
| Advanced Plan | $27.90/user/month (Advanced plan — automations) | Apr 2026 | Pipedrive |
| Professional Plan | $49.90/user/month (Professional plan) | Apr 2026 | Pipedrive |
| API | REST API for deals, contacts, organizations, activities | Apr 2026 | Pipedrive |
| Mobile App | iOS and Android apps with full CRM access | Apr 2026 | Pipedrive |
| Integrations | 400+ marketplace integrations | Apr 2026 | Pipedrive |
About Pipedrive
Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
The platform centers on visual pipeline management where deals move through customizable stages via drag-and-drop. Workflow automations trigger actions based on deal events: when a deal moves to a new stage, Pipedrive can automatically create activities, send emails, update fields, or notify team members. Automations use a when-trigger-then-action model with conditions for filtering. The number of active automations varies by plan: Essential allows no automations, Advanced supports 30 active workflows, Professional supports 60, Power supports 90, and Enterprise allows unlimited automations.
Pipedrive provides five pricing tiers: Essential at $14.90/user/month (pipeline management, deal tracking, basic reporting), Advanced at $27.90/user/month (email sync, workflow automations, group emailing), Professional at $49.90/user/month (revenue forecasting, contract management, advanced reporting), Power at $64.90/user/month (phone support, project planning, scalable controls), and Enterprise at $99/user/month (unlimited features, security alerts, implementation support). A 14-day free trial is available on all plans but there is no permanent free tier.
Pipedrive integrates with 400+ applications through its marketplace, including Slack, Google Workspace, Microsoft 365, Mailchimp, Trello, Asana, Zapier, and Make. The REST API enables custom integrations for deal, contact, organization, and activity data. Pipedrive also offers a LeadBooster add-on ($32.50/company/month) for chatbots and web forms, a Campaigns add-on for email marketing, and Smart Docs for document automation.
Integrations (8)
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CRM AutomationQuestions About Pipedrive
What is HubSpot and what is it used for?
HubSpot is an all-in-one CRM, marketing, sales, and service platform founded in 2006 by Brian Halligan and Dharmesh Shah at MIT. Publicly traded on NYSE (HUBS), HubSpot serves over 228,000 customers across 135+ countries as of early 2026, with $2.63 billion in annual revenue for 2025.
Can you use ClickUp as a CRM?
Yes, but with limitations. ClickUp can function as a basic CRM using custom fields (deal value, stage, contact info), List view as a pipeline, and automations for deal routing. It lacks native features like email sequences, call logging, and revenue forecasting found in dedicated CRMs like HubSpot or Pipedrive.
How to automate customer onboarding in HubSpot
Create a HubSpot workflow triggered by deal stage change to "Closed Won." Add actions to create onboarding tasks, enroll the contact in an email sequence, assign an onboarding manager, and update lifecycle stage. Requires HubSpot Marketing Professional or Sales Professional.
Can you automate lead scoring in HubSpot?
Yes. HubSpot provides two lead scoring methods: manual scoring (set point values for contact properties and behaviors) and predictive lead scoring (AI-powered, available on Enterprise plans). Manual scoring is available on Marketing Hub Professional ($800/month). Configure from Settings > Properties > HubSpot Score.
Learn More
Complete Guide to CRM Automation in 2026
CRM automation uses software to automate lead scoring, pipeline management, email sequences, and reporting within customer relationship management systems. This guide covers key features, top tools (HubSpot, Salesforce Flow, Pipedrive, Zoho CRM), implementation tips, and ROI data from a 12-person sales team deployment.
Pipedrive vs HubSpot in 2026: CRM Automation and Pricing Compared
A comparison of Pipedrive and HubSpot for CRM and sales pipeline automation in 2026. Covers pipeline management, automation depth, pricing for 20-person teams, integration ecosystems, and scalability. Includes migration data from real deployments.