Pipedrive
by Pipedrive OÜ
Sales-focused CRM with visual pipeline management and workflow automation for activity-based selling. Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Pipedrive pricing (July 2026) | Pipedrive restructured from five plans to four (verified July 2026, per its official Knowledge Base): Essential→Lite, Advanced→Growth, Professional and Power MERGED into Premium, and Enterprise→Ultimate (which is generally priced below the old Enterprise and introduces usage limits). Annual per-seat reference prices are roughly €14 (Lite), €39 (Growth), and €59 (Premium); exact USD figures are geo-priced and were not cleanly loadable from the official page. | Jul 2026 | Pipedrive plans (KB) |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2010 | Apr 2026 | Pipedrive |
| Customers | 100,000+ companies in 179 countries | Apr 2026 | Pipedrive |
| Essential Plan | $14.90/user/month (Essential plan) | Apr 2026 | Pipedrive |
| Advanced Plan | $27.90/user/month (Advanced plan — automations) | Apr 2026 | Pipedrive |
| Professional Plan | $49.90/user/month (Professional plan) | Apr 2026 | Pipedrive |
| API | REST API for deals, contacts, organizations, activities | Apr 2026 | Pipedrive |
| Mobile App | iOS and Android apps with full CRM access | Apr 2026 | Pipedrive |
| Integrations | 400+ marketplace integrations | Apr 2026 | Pipedrive |
Pricing Plans
Lite (formerly Essential)
(or $14.00/yr)
Per seat/mo billed annually (EUR ~€14; USD approximate, geo-priced)
- ✓Pipeline management, deal tracking
- !No automations
Growth (formerly Advanced)
(or $39.00/yr)
Per seat/mo billed annually (EUR ~€39; USD approximate)
- ✓Email sync, automations, workflow builder
Premium (merges Professional + Power)
(or $59.00/yr)
Per seat/mo billed annually (EUR ~€59; USD approximate). Merges the old Professional and Power tiers
- ✓Revenue forecasting, contract mgmt
- ✓Phone support, project planning
Ultimate (formerly Enterprise)
Per seat; generally priced below the old Enterprise; introduces usage limits
- ✓Security alerts, implementation support
- !New usage limits
About Pipedrive
Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
The platform centers on visual pipeline management where deals move through customizable stages via drag-and-drop. Workflow automations trigger actions based on deal events: when a deal moves to a new stage, Pipedrive can automatically create activities, send emails, update fields, or notify team members. Automations use a when-trigger-then-action model with conditions for filtering. The number of active automations varies by plan: Essential allows no automations, Advanced supports 30 active workflows, Professional supports 60, Power supports 90, and Enterprise allows unlimited automations.
Pipedrive provides five pricing tiers: Essential at $14.90/user/month (pipeline management, deal tracking, basic reporting), Advanced at $27.90/user/month (email sync, workflow automations, group emailing), Professional at $49.90/user/month (revenue forecasting, contract management, advanced reporting), Power at $64.90/user/month (phone support, project planning, scalable controls), and Enterprise at $99/user/month (unlimited features, security alerts, implementation support). A 14-day free trial is available on all plans but there is no permanent free tier.
Pipedrive integrates with 400+ applications through its marketplace, including Slack, Google Workspace, Microsoft 365, Mailchimp, Trello, Asana, Zapier, and Make. The REST API enables custom integrations for deal, contact, organization, and activity data. Pipedrive also offers a LeadBooster add-on ($32.50/company/month) for chatbots and web forms, a Campaigns add-on for email marketing, and Smart Docs for document automation.
Integrations (8)
Other CRM Automation Tools
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CRM AutomationQuestions About Pipedrive
What are the best Close CRM alternatives in 2026?
As of April 2026, the leading Close CRM alternatives are Pipedrive (visual pipeline at lower cost), HubSpot Sales Hub (broader marketing/CRM bundle), Salesforce (enterprise standard), Zoho CRM (lowest-cost broad suite), and Freshsales (built-in calling and AI). Choice depends on team size, sales motion, and budget.
How does Close CRM compare to Pipedrive in 2026?
As of April 2026, Close CRM ($99/seat/month Professional) targets high-velocity outbound sales teams with built-in calling, SMS, and sequences, while Pipedrive ($34/seat/month Advanced) targets pipeline-first SMB sales teams. Close wins on built-in calling and outbound cadences; Pipedrive wins on price and ease of setup.
Can you use Notion as a CRM?
Yes. Notion can function as a lightweight CRM using databases for contacts, companies, and deals with linked relations, board views for pipeline stages, and automations for stage-change notifications. It suits teams under 20 people; it lacks email tracking, call logging, and sales forecasting found in dedicated CRMs.
What are the best automation tools for B2B sales teams in 2026?
The leading B2B sales automation tools in 2026 are HubSpot Operations Hub (CRM-native automation), Salesforce Flow (enterprise CRM automation), Pipedrive (SMB sales pipeline automation), Zapier (cross-tool sales workflows), and Outreach (sequence automation for SDRs). Selection depends on CRM of record, team size, and whether automation should be CRM-native or cross-tool.
Learn More
Complete Guide to CRM Automation in 2026
CRM automation uses software to automate lead scoring, pipeline management, email sequences, and reporting within customer relationship management systems. This guide covers key features, top tools (HubSpot, Salesforce Flow, Pipedrive, Zoho CRM), implementation tips, and ROI data from a 12-person sales team deployment.
Pipedrive vs HubSpot in 2026: CRM Automation and Pricing Compared
A comparison of Pipedrive and HubSpot for CRM and sales pipeline automation in 2026. Covers pipeline management, automation depth, pricing for 20-person teams, integration ecosystems, and scalability. Includes migration data from real deployments.