ActiveCampaign
by ActiveCampaign LLC
Email marketing, marketing automation, and CRM tools you will actually use ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales CRM, and transactional email into a single platform. Its visual automation builder lets users create complex multi-channel customer journeys with conditional logic, split actions, and goal tracking.
Performance Scores
5 rankings evaluated
Score range: 6.8 – 8.5
-
#1Best Email Automation Tools in 2026
Score: 8.5 · Best for: B2B companies combining email marketing automation with CRM and sales pipeline management
-
#5Best Automation Tools for Small Business 2026
Score: 7.5 · Best for: Small businesses where email marketing is the primary automation need
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#5Best Automation Tools for Retail & Ecommerce in 2026
Score: 7.5 · Best for: Ecommerce customer journey automation
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#7Best Marketing Automation Tools in 2026
Score: 7.0 · Best for: Small-to-mid-size businesses wanting marketing automation with built-in CRM
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#7Best CRM Automation Tools in 2026
Score: 6.8 · Best for: Small-to-mid-size businesses wanting CRM and marketing automation in one tool
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| ActiveCampaign pricing (July 2026) | ActiveCampaign base pricing at 1,000 contacts (verified July 2026, official billing catalog): Starter $19/mo ($15 annual), Plus $59/mo ($49 annual), Professional $99/mo ($79 annual), Enterprise $179/mo ($145 annual). All tiers scale up with contact count; no free plan (14-day trial). Prices are for the Marketing/Automation product; CRM, SMS, and Postmark are separate add-ons. | Jul 2026 | ActiveCampaign pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Customers | 185,000+ customers in 170 countries | Apr 2026 | Official Website |
| Starting Price | $29/month (Starter plan, billed annually) | Apr 2026 | Official Website |
| Automation Features | Visual automation builder, lead scoring, predictive sending, split actions | Apr 2026 | Official Website |
| Customer Count | 180,000+ customers worldwide as of July 2026 | Jul 2026 | ActiveCampaign about page |
| Founded | Founded in 2003 in Chicago, Illinois | Mar 2026 | ActiveCampaign |
| Headquarters | Headquarters in Chicago, Illinois, USA | Mar 2026 | ActiveCampaign |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Integrations | 950+ | Apr 2026 | Official Website |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Deliverability | Industry-leading deliverability rates with dedicated IP options | Apr 2026 | Official Website |
Strengths
- ●Advanced conditional automation with multi-step branching logic
- ●Built-in CRM with deal tracking and sales automation
- ●Site and event tracking for behavioral email triggers
- ●Predictive sending and send-time optimization
- ●Best email automation in price range
- ●Built-in CRM
- ●Predictive sending
- ●Strong deliverability
- ●CRM + email + automation in a single platform reduces tool sprawl
- ●Revenue attribution shows ROI per automation flow
- ●Predictive send time optimization increases open rates by 15-25%
- ●Combined email marketing + CRM reduces tool count for small teams
- ●Visual automation builder with conditional branching and CRM triggers
- ●Site tracking enables behavior-based email personalization
- ●Unified CRM + email + automation eliminates tool sprawl for small teams
- ●Deal pipeline automation with win probability scoring
- ●Advanced email automation triggered by CRM stage changes and deal values
Limitations
- ●Steeper learning curve compared to simpler email tools
- ●Interface can feel complex for basic email campaign needs
- ●CRM functionality is less deep than dedicated CRM platforms
- ●Not a general-purpose automation tool
- ●Email-centric feature set
- ●Learning curve for CRM features
- ●Not a workflow automation tool — focused on marketing automation only
- ●Ecommerce-specific features require Plus plan ($49/month) or higher
- ●CRM is less capable than Salesforce or HubSpot for complex pipelines
- ●Per-contact pricing rises steeply at scale
- ●CRM functionality is less capable than Salesforce or HubSpot for complex sales processes
- ●Limited custom object support compared to enterprise CRM platforms
Based on evaluations in 5 rankings: Best Email Automation Tools in 2026, Best Automation Tools for Small Business 2026, Best Automation Tools for Retail & Ecommerce in 2026, Best Marketing Automation Tools in 2026, Best CRM Automation Tools in 2026
Pricing Plans
Starter
(or $15.00/yr)
$19/mo, $15/mo billed annually; base 1,000 contacts (scales with contacts)
- ✓Email marketing + automation
- ✓1 user
- !Up to 25,000 contacts
- !Up to 5 actions/automation
Plus
(or $49.00/yr)
$59/mo, $49/mo billed annually; base 1,000 contacts
- ✓CRM + sales automation
- ✓Unlimited automation actions
- !1 user (add up to 999)
Professional
(or $79.00/yr)
$99/mo, $79/mo billed annually; base 1,000 contacts
- ✓Advanced segmentation
- ✓Predictive/AI features
- !3 users included
Enterprise
$179/mo, $145/mo billed annually; base 1,000 contacts
- ✓Premium support + segmentation
- ✓SSO, uptime SLA
- !5 users included
About ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, sales CRM, and transactional email into a single platform. Its visual automation builder lets users create complex multi-channel customer journeys with conditional logic, split actions, and goal tracking. ActiveCampaign supports advanced segmentation, lead scoring, site tracking, predictive sending, and machine learning-powered win probability. With 950+ integrations and serving over 185,000 businesses in 170 countries, ActiveCampaign is widely regarded as having the most powerful automation builder in the email marketing category.
Integrations (8)
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Questions About ActiveCampaign
How much does E-goi cost in 2026?
E-goi pricing as of July 2026, published in EUR: the free "5001" plan covers up to 5,001 contacts and 15,000 emails per month; Base costs €8.92/month for 500 contacts with unlimited email and web push sends; Pro is €33.79/month for 2,500 contacts and adds full automation, WhatsApp marketing, and AI features; Corporate starts at €100/month with custom limits. Annual billing is 15% cheaper, and the prepaid GoSend option prices email at roughly €6 per 10,000 sends with no subscription.
What are the best marketing automation tools for startups in 2026?
The best marketing automation tools for startups in 2026 are HubSpot, Brevo, Customer.io, ActiveCampaign, and Mailchimp. HubSpot leads for full-stack growth, Brevo on free tier transactional and marketing email, Customer.io on event-driven lifecycle, ActiveCampaign on automation depth, and Mailchimp on simplicity.
What are the best automation tools for marketing teams in 2026?
The leading marketing automation tools in 2026 are [HubSpot](/tools/hubspot/) (all-in-one marketing, CRM, and service hub), [Klaviyo](/tools/klaviyo/) (Shopify-native email and SMS with predictive analytics), and [Marketo](/tools/marketo/) (Adobe-owned enterprise B2B engagement platform).
What is the best email automation platform in 2026?
The top email automation platforms in 2026 are [Klaviyo](/tools/klaviyo/) (e-commerce leader on Shopify), [Mailchimp](/tools/mailchimp/) (broadest SMB reach), and [ActiveCampaign](/tools/activecampaign/) (deep visual automations with built-in CRM).
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