Drip
by Drip Inc.
Ecommerce email and SMS marketing platform with visual workflows, revenue attribution, and deep Shopify integration. Drip is an ecommerce-focused email and SMS marketing platform founded in 2013 in Minneapolis, Minnesota. The platform is designed specifically for direct-to-consumer brands and online retailers, providing visual workflow automation, behavioral segmentation, and revenue attribution that connects marketing activity to actual sales.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2013 | Apr 2026 | Drip |
| Base Pricing | $39/month (up to 2,500 contacts, unlimited emails) | Apr 2026 | Drip |
| 10K Contacts | $154/month (10,000 contacts) | Apr 2026 | Drip |
| Unlimited Sends | Unlimited email sends on all plans | Apr 2026 | Drip |
| Revenue Attribution | Revenue attribution linking emails to actual sales | Apr 2026 | Drip |
| Ecommerce Focus | Purpose-built for ecommerce (Shopify, WooCommerce, BigCommerce) | Apr 2026 | Drip |
| SMS Add-on | SMS marketing available as a paid add-on | Apr 2026 | Drip |
| Visual Workflows | Visual workflow builder with pre-built ecommerce playbooks | Apr 2026 | Drip |
About Drip
Drip is an ecommerce-focused email and SMS marketing platform founded in 2013 in Minneapolis, Minnesota. The platform is designed specifically for direct-to-consumer brands and online retailers, providing visual workflow automation, behavioral segmentation, and revenue attribution that connects marketing activity to actual sales.
Drip's visual workflow builder creates automated sequences triggered by customer behavior: product views, cart additions, purchases, refunds, and custom events. Workflows support conditional splits based on purchase history, email engagement, product categories, and order value. Pre-built playbooks cover common ecommerce automations: welcome series, abandoned cart recovery (email + SMS), post-purchase follow-up, browse abandonment, win-back campaigns, and VIP customer rewards. Revenue attribution tracks exactly how much revenue each email, workflow, and campaign generates through integration with the ecommerce platform's order data.
Drip uses a contact-based pricing model starting at $39/month for up to 2,500 contacts, with email sends included (unlimited on all plans). Pricing scales with contact count: 5,000 contacts costs $89/month, 10,000 contacts $154/month, 30,000 contacts $449/month, and 100,000 contacts $1,199/month. SMS is available as an add-on with credits purchased separately. There is a 14-day free trial but no permanent free tier.
Drip integrates deeply with Shopify (product data sync, order tracking, customer profiles), WooCommerce, BigCommerce, and custom stores via API. Additional integrations include Zapier, Make, Facebook Custom Audiences, Privy, JustUno, and Recart for pop-ups and SMS. The REST API supports custom event tracking and contact management.
Integrations (8)
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A ranked list of the best email automation tools in 2026. This ranking evaluates platforms across deliverability, automation depth, template quality, analytics capabilities, and pricing value. The ranking includes transactional email APIs (SendGrid), ecommerce-focused platforms (Klaviyo), creator-oriented tools (ConvertKit), multi-channel marketing suites (Brevo, Customer.io), and the most widely adopted email platform (Mailchimp). Tools with fallback entries use ActiveCampaign where a primary tool slug is unavailable.
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Questions About Drip
What is the best email automation platform in 2026?
The top email automation platforms in 2026 are [Klaviyo](/tools/klaviyo/) (e-commerce leader on Shopify), [Mailchimp](/tools/mailchimp/) (broadest SMB reach), and [ActiveCampaign](/tools/activecampaign/) (deep visual automations with built-in CRM).
What are the best email marketing automation tools for e-commerce in 2026?
The leading e-commerce email marketing automation tools as of April 2026 are Klaviyo (Shopify-native with predictive analytics), Mailchimp (broad SMB reach), Drip (purpose-built for e-commerce), Iterable (enterprise cross-channel), and Brevo (transactional plus marketing). Klaviyo dominates Shopify deployments; Drip and Brevo offer lower-cost alternatives for smaller stores.
What are the best Drip alternatives in 2026?
The top Drip alternatives in 2026 are Klaviyo (ecommerce email and SMS leader), ConvertKit/Kit (creator-focused email), ActiveCampaign (automation-first CRM with email), and Mailchimp (broad marketing platform). Klaviyo is the strongest choice for ecommerce revenue attribution, while ConvertKit suits individual creators and small businesses.
Drip vs Klaviyo: Which is better for ecommerce email in 2026?
Drip is 35% cheaper at 2,500 contacts ($39/month vs $60/month) with a simpler automation builder. Klaviyo provides predictive analytics (CLV, churn risk), built-in SMS, and deeper Shopify integration. Prices converge at 10,000+ contacts, where Klaviyo's additional features justify similar pricing.