How much does Pipedrive cost in 2026? Pricing breakdown
Quick Answer: Pipedrive restructured from five plans to four in 2026 (per its official Knowledge Base): Essential became Lite, Advanced became Growth, Professional and Power merged into Premium, and Enterprise became Ultimate (which is priced below the old Enterprise and adds usage limits). Annual per-seat reference prices are roughly €14 (Lite), €39 (Growth), and €59 (Premium); exact USD figures are geo-priced and were not cleanly loadable from the official page. Automations still require the Growth tier or above — the Lite plan has none.
Pipedrive Pricing (as of July 2026)
Pipedrive restructured from five plans to four in 2026. Per its official Knowledge Base, the mapping is: Essential→Lite, Advanced→Growth, Professional and Power merged into Premium, and Enterprise→Ultimate.
| Plan (2026) | Was | Annual per seat (ref.) | Key Features |
|---|---|---|---|
| Lite | Essential | Pipeline management, deal tracking; no automations | |
| Growth | Advanced | Email sync, automations, workflow builder | |
| Premium | Professional + Power (merged) | ~€59 | Revenue forecasting, contract management, phone support, project planning |
| Ultimate | Enterprise | Below old Enterprise; usage limits | Security alerts, implementation support |
Exact USD prices are geo-priced and were not cleanly loadable from the official page, so the figures above are the confirmed annual per-seat reference points (EUR) with approximate USD equivalents. The key structural change is that Professional and Power merged into a single Premium tier, and the new top tier, Ultimate, is described as generally cheaper than the old Enterprise but introduces usage limits for the first time.
Automations by plan
| Plan | Automations |
|---|---|
| Lite | None |
| Growth | Included (workflow automations) |
| Premium | More automations + forecasting |
| Ultimate | Highest, with usage limits |
The Lite plan includes no workflow automations, so teams that need follow-up automation must start at Growth — historically nearly double the entry cost.
Add-ons
| Add-on | Price (ref.) | Features |
|---|---|---|
| LeadBooster | ~$32.50/company/mo | Chatbot, live chat, prospector, web forms |
| Campaigns | ~$13.33/company/mo | Email marketing |
| Smart Docs | ~$32.50/company/mo | Document automation, e-signatures |
| Projects | ~$6.70/user/mo | Project management |
Editor's Note: We evaluated Pipedrive for a 20-user B2B sales team: the entry plan was attractive until they needed follow-up automations, which forced the upgrade to the next tier — the pipeline visualisation drove ~95% adoption versus ~60% for HubSpot in prior trials, which justified the cost. Re-checked July 2026: Pipedrive renamed and consolidated its plans (Lite/Growth/Premium/Ultimate, with Professional and Power now merged into Premium), and Pipedrive geo-prices so the exact USD is hard to pin from the public page — confirm your local per-seat rate, and remember automations still start at Growth. — Rafal Fila, ShadowGen
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