What is Typeform?

What Is Typeform?

Typeform is a form builder and data collection platform founded in 2012 by David Okuniev and Robert Munioz in Barcelona, Spain. The company introduced a conversational approach to forms, presenting one question at a time rather than displaying an entire form on a single page. As of April 2026, Typeform reports millions of users globally.

Conversational Form Design

Typeform's defining characteristic is its one-question-at-a-time format. Each question occupies the full screen, and respondents advance through questions sequentially. This approach typically produces higher completion rates compared to traditional multi-field forms, with Typeform reporting average completion rates of 30-40% versus 10-15% for conventional forms.

Key Features

• Question types: Multiple choice, rating, opinion scale, short text, long text, file upload, payment, date, yes/no, and more
• Logic jumps: Conditional branching that shows different questions based on previous answers
• Calculator: Hidden calculations for scoring, pricing, and conditional routing
• Design customization: Custom fonts, colors, backgrounds, and media embeds
• Embed options: Full-page, popup, slider, and inline embed modes
• Integrations: Native connections to Google Sheets, Slack, Mailchimp, HubSpot, Notion, and Airtable
• Typeform for Growth: Lead generation features including A/B testing and conversion tracking

Pricing (April 2026)

• Free: Unlimited typeforms, 10 responses/month
• Basic: $25/month — 100 responses/month, logic jumps, file upload
• Plus: $50/month — 1,000 responses/month, custom branding removal, redirect on completion
• Business: $83/month — 10,000 responses/month, advanced analytics, priority support
• Enterprise: Custom pricing — SSO, HIPAA compliance, dedicated CSM

Common Use Cases

Typeform is used for customer satisfaction surveys (NPS, CSAT), lead qualification forms, event registrations, product feedback, quizzes, and job applications. It competes with JotForm (template-rich, traditional forms), Tally (free-focused, Notion-like), Google Forms (free, basic), and SurveyMonkey (research-focused).

Automation

Typeform connects to Zapier and Make for workflow automation triggered by form submissions. Common automations include adding leads to CRMs, sending confirmation emails, creating tasks in project management tools, and updating spreadsheets.