What does Typeform cost in 2026? Pricing tiers and plans explained
Quick Answer: Typeform raised its prices in 2026. As of July 2026 the tiers are Free (10 responses/month), Basic $39/month ($28/month billed annually), Plus $79/month ($56 annual), and Business $129/month ($91 annual), plus specialized Talent ($169/month) and Growth Flow ($379/month) tiers and custom Enterprise. Response limits scale by tier (100 / 1,000 / 10,000 per month). The conversational, one-question-at-a-time format still drives higher completion rates, which is what justifies the premium over cheaper form builders.
Pricing Overview
Typeform is a conversational form builder whose one-question-at-a-time interface achieves higher completion rates than traditional forms. It uses per-response pricing, and list prices rose across the board in 2026.
Typeform Pricing Tiers (as of July 2026)
| Tier | Monthly | Annual (per mo) | Key Limits |
|---|---|---|---|
| Free | $0 | $0 | 10 responses/mo, 10 questions/form, 1 user |
| Basic | $39 | $28 | 100 responses/mo, unlimited questions, branding removal |
| Plus | $79 | $56 | 1,000 responses/mo, 3 users, custom subdomains, hidden fields |
| Business | $129 | $91 | 10,000 responses/mo, 5 users, Salesforce integration, conversion tracking |
| Talent | $169 | $119 | Specialized recruiting/assessment tier |
| Growth Flow | $379 | $266 | Specialized high-volume lead-flow tier |
| Enterprise | Custom | Custom | SSO, higher volume, dedicated support |
The 2026 rise moved Basic from $25 to $39/month (monthly), Plus from $50 to $79, and Business from $83 to $129, and added the specialized Talent and Growth Flow tiers. Annual billing is meaningfully cheaper ($28 / $56 / $91 per month for the core tiers).
Per-response cost
- Basic ($39/mo for 100 responses) is roughly $0.39 per response month-to-month, or $0.28 on annual.
- Business ($129/mo for 10,000) is about $0.013 per response — high-volume use benefits from higher tiers.
Exceeding the monthly response limit requires upgrading; there is generally no a-la-carte response purchase. Premium integrations (Salesforce, HubSpot) require Business or higher.
How Typeform pricing compares
Typeform is a premium form builder. Jotform offers a more generous free tier and lower-cost paid plans (Bronze $39/mo for 1,000 submissions vs Typeform Basic $39/mo for 100 responses). Fillout starts near $15/month for 1,000 submissions, and Google Forms is free. Typeform's higher pricing reflects design quality and conversion — its format consistently achieves 40-80% higher completion rates, which can justify the premium for lead generation and customer-facing surveys.
Editor's Note: We deployed Typeform for a B2B SaaS company running 8 lead-qualification forms, and the conversion lift over their previous Google Forms setup was 62% (from 23% to 37% completion) — at an $8,500 average deal value, the extra 14 points of completion meant roughly 45 more qualified leads a month, which easily justified the cost. Re-checked July 2026: Typeform lifted list prices across the board (Basic $25→$39, Plus $50→$79, Business $83→$129) and added Talent and Growth Flow tiers, so the same Business plan now runs $129/month monthly ($91 annual) — still worth it here on the conversion math, but a bigger gap versus Jotform for teams that do not need the conversational format. The lasting concern is design lock-in: switching away means rebuilding every form. — Rafal Fila, ShadowGen
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