How much does Tally cost in 2026?
Quick Answer: As of June 2026 Tally has three tiers, all billed per workspace rather than per seat: Free ($0, unlimited forms and responses), Pro ($29/month, about $24/month annual) which removes branding and adds custom domains, and a new Business tier ($89/month) adding GDPR data-retention controls and email verification. Most individuals and small teams stay on the free plan.
Tally pricing (as of June 2026)
Tally bills per workspace, not per seat. Every plan covers an unlimited number of collaborators on the workspace, which is unusual in the form-builder market where most tools charge per editor.
| Plan | Price | Billing | Key additions |
|---|---|---|---|
| Free | $0 | Flat, free forever | Unlimited forms and submissions, conditional logic, calculations, Stripe payments, file uploads (10 MB/file), integrations |
| Pro | $29/month (about $24/month billed annually) | Flat per workspace | Removes Tally branding, custom domains, custom CSS, partial-submission capture, 30-day version history, visit/drop-off analytics |
| Business | $89/month (annual billing gives two months free) | Flat per workspace | Everything in Pro plus GDPR data-retention controls, email verification for lead quality, 90-day version history |
The Business tier is the 2026 addition. Earlier in the year Tally published only Free and Pro, so any guide listing two tiers is now out of date. Annual billing gives roughly two months free on both paid plans, which brings Pro to about $24/month. Prices are geo-served: workspaces billed in euros see €29 and €89 rather than the dollar figures.
What the free plan includes
Tally's free tier remains the most generous in the category for functional form building:
| Feature | Tally Free | Typeform Free | JotForm Free | Google Forms |
|---|---|---|---|---|
| Forms | Unlimited | 1 | 5 | Unlimited |
| Responses | Unlimited | 10/month | 100/month | Unlimited |
| Conditional logic | Yes | Limited | Yes | No |
| File uploads | Yes (10 MB/file) | No | Yes | Yes |
| Payment collection | Yes (Stripe) | No | Yes | No |
| Webhooks | Yes | No | Yes | No |
Every feature that matters for collecting and routing form data is on the free plan. The paid tiers exist for branding control, custom domains, data-retention compliance, and team-scale governance, not for unlocking core functionality.
When the paid tiers are worth it
- Pro ($29/month): the right step up when forms are client-facing and need a custom domain and no Tally branding, or when you want partial-submission capture and drop-off analytics to debug abandonment.
- Business ($89/month): aimed at teams with compliance obligations. The GDPR data-retention controls (auto-deleting responses after a set period) and email verification are the features that justify the jump from Pro.
Cost comparison (as of 2026)
| Tool | Free plan | Entry paid plan | Typical monthly cost |
|---|---|---|---|
| Tally | Unlimited forms + responses | $29/mo (Pro) | $0 for most users |
| Typeform | 1 form, 10 responses | ~$25/mo (Basic) | $25-50/mo |
| JotForm | 5 forms, 100 submissions | ~$34/mo (Bronze) | $34-49/mo |
| Google Forms | Unlimited | Free | $0 |
For most freelancers and small businesses, Tally's free tier removes form-builder cost entirely. The decision is rarely Free versus Pro on price; it is whether the work needs branding control, a custom domain, or compliance controls.
Editor's Note: We replaced Typeform (then about $50/month) with Tally for a consulting firm's intake forms — 12 forms, roughly 200 responses a month. Migration took 3 hours; everything they needed sat on the free tier, for an annual saving near $600. The one trade-off was visual polish: Typeform still looks more refined for client-facing forms, so for internal intake we used Tally and kept one branded Typeform for the public lead form. Re-checked June 2026: the new Business tier would only matter to them if they took on GDPR data-retention obligations, which they have not. — Rafal Fila, ShadowGen
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