What is Moxo?

Case management for cross-company work

Moxo's Description of Services calls it "an AI-native business process orchestration platform". Accurate, but it undersells the choice that matters. The unit of work is a Flow, "A single running instance of a Template, carrying its own data and status". A Flow is a case: it starts, pulls in real participants, builds a record and ends. That puts Moxo closer to case management than to Zapier-style task automation, and it explains why the price list counted flows instead of seats.

AI works around the human steps

The telling design decision is where the AI goes. A human-action step can take up to three assistive slots, a preparer, an advisor and a reviewer, "each fillable by a person or an AI agent", and agents may run designated steps autonomously, "subject to the Organization's configuration". The approval stays a human step; the AI stages the work and checks it (how Moxo keeps humans in control). Moxo's last published price list, read 28 September 2026, put Agent Foundry, the named agents and the audit log under Scale, a custom quote.

On 15 September 2026 the test workspace offered four rejection routes on the Approval step, including "Revise and resubmit" and "End the flow", so a "no" follows a route someone designed rather than an improvised one.

External participants act through Magic Links or a portal

This is what makes Moxo fit client and supplier work. The Description of Services defines a Magic Link as a time-limited link granting "account-free access to a specific assigned task"; recurring outsiders can use a branded portal dashboard instead. That keeps friction low for clients, with one trade-off: a link shows that someone opened an inbox, not who they are.

APIs, webhooks and MCP exist, but not on Team

The Description of Services documents a public REST API, webhooks and MCP in both directions, saying Moxo "exposes itself as an MCP server". The catch was the price list: on 28 September 2026, moxo.com/pricing listed "Webhooks", "REST APIs" and "Connect via MCP" under Scale. If another system has to start flows, that capability comes with a quote.

No published price now, and the last one bought less

Moxo stopped publishing prices: by 13 October 2026 moxo.com/pricing redirected to its homepage. The last published list, read 28 September 2026, priced only Team, at $5,000 a year with no monthly option, for 100 flows and $100 of AI a year, and listed no free plan. Internet Archive captures show Team with 250 flows and 25,000 AI credits a year on 26 August 2026, then 100 flows and $100 of AI a year on 10 September 2026, at the same price. Moxo told Automation Atlas in writing on 6 October 2026 that additional flow capacity and AI usage can be purchased; it gave no rate. For a handful of processes a year, or automation with no human decision in it, Moxo is hard to justify. The dated list is in Moxo's plans, flow allowances and price history.

Moxtra rebranded as Moxo in 2022; Moxo AI is not Moxo Classic

Two apps still carry the name, with separate sign-ins. Moxtra, co-founded in 2012 per a 2021 vendor release, announced the Moxo name on 7 March 2022; by 15 September 2026 its Terms of Service, Terms and Conditions and Privacy Policy named Moxo, Inc. The split matters for the bank logos on Moxo's customer page. Moxo told Automation Atlas in writing on 6 October 2026 that the Citi, BNP Paribas and Bank of Queensland case studies describe Moxo Classic, and that those customers are migrating to the AI product; Moxo gave BNP Paribas's deployment as on-premises and Citi's and Bank of Queensland's as private cloud. That is a vendor statement with no documents supplied, so read those case studies as evidence about Classic, not about the AI product on sale today.

Editor's Note: The moment that explained Moxo came at the design stage. On 14 September 2026 we handed Build with AI a plain written brief for a recruitment intake. It came back with four steps and three human roles, then suggested adding an AI reviewer on the form and an AI advisor on the approval. Its suggestions put AI beside the decision, not in place of it. The audit log keeps that line too, labelling every actor "AI Agent", "System", "Public link" or a named person. — Rafal Fila, ShadowGen