How much does Mailchimp cost in 2026?
Quick Answer: Mailchimp pricing re-verified July 2026 (unchanged): Free ($0, up to 250 contacts, 1,000 sends/month), Essentials from $13/month, Standard from $20/month (Customer Journey Builder), and Premium from $350/month. Pricing is contact-based and scales with list size — Standard at 10,000 contacts is about $100/month and at 100,000 about $700/month. A pay-as-you-go option (~$0.005 per email) exists for infrequent senders. For large lists, volume-priced competitors like Brevo are considerably cheaper.
Mailchimp Pricing (as of July 2026)
Mailchimp prices by contact count; the figures below are the base at the entry contact tier (re-verified July 2026, unchanged).
| Plan | Price | Sends/Month | Key Features |
|---|---|---|---|
| Free | $0 | 1,000 | 1 audience, basic templates, Mailchimp branding (up to 250 contacts) |
| Essentials | From $13/mo | 5,000 | 3 audiences, A/B testing, no branding |
| Standard | From $20/mo | 6,000 | Customer Journey Builder, send-time optimization, predictive demographics |
| Premium | From $350/mo | 150,000 | Advanced segmentation, multivariate testing, phone support |
Contact scaling (Standard plan)
| Contacts | Standard/mo |
|---|---|
| 500 | $20 |
| 5,000 | ~$75 |
| 10,000 | ~$100 |
| 25,000 | ~$230 |
| 50,000 | ~$385 |
| 100,000 | ~$700 |
Customer Journey Builder with branching logic — Mailchimp's core automation — requires Standard ($20+); it is not on Free or Essentials. A pay-as-you-go option (~$0.005/email) suits organisations sending fewer than 1,000 emails per month.
How Mailchimp compares (10,000 contacts)
| Platform | Monthly | Note |
|---|---|---|
| Mailchimp Standard | ~$100 | Journey Builder, strong Shopify integration |
| Brevo Business | $18 (from) | Priced by sends, cheapest for large lists |
| ActiveCampaign Plus | $49 (from) | Automation + CRM |
| Klaviyo (Email) | ~$150 | E-commerce focus |
Mailchimp is among the priciest at 10,000+ contacts; Brevo's send-based model is far cheaper for large lists with moderate volume.
Editor's Note: We managed Mailchimp for a D2C e-commerce brand with 42,000 subscribers (
$335/month), and ran the numbers on Brevo ($25/month for their send volume) — a large paper saving we passed on because Mailchimp's Shopify integration and journey templates were more mature for abandoned-cart flows. Re-checked July 2026: Mailchimp's plan prices are unchanged (Essentials $13, Standard $20, Premium $350 at base contacts) but the free tier is now 250 contacts, so at 100,000 contacts the ~$700/month Standard cost versus a fraction of that on Brevo still makes the migration worth revisiting at scale. — Rafal Fila, ShadowGen
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