Brevo
by Brevo (formerly Sendinblue)
All-in-one marketing platform with email automation, SMS, CRM, and transactional messaging Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events.
Performance Scores
2 rankings evaluated
Score range: 7.4 – 7.5
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#4Best Email Automation Tools in 2026
Score: 7.5 · Best for: Budget-conscious teams needing multi-channel email at low cost
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#5Best Marketing Automation Tools in 2026
Score: 7.4 · Best for: Budget-conscious teams with large contact lists and moderate send frequency
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Brevo pricing (July 2026) | Brevo marketing pricing (verified July 2026), scaling with monthly email volume: Free $0 (300 emails/day), Starter from $9/mo ($8.08 annual), Standard from $18/mo ($16.17 annual) — the tier formerly named "Business" — new Professional from $499/mo ($449.08 annual), Enterprise custom. Contacts are unlimited on paid plans; price scales with emails sent, not contacts. | Jul 2026 | Brevo pricing |
| Free Tier | Free plan with 300 emails per day (9,000/month) | Jul 2026 | Brevo transactional email page |
| Starter Plan | Starter plan from $9/month for 5,000 emails/month | Jul 2026 | Brevo pricing page |
| Business Plan | As of July 2026 the Business plan is retired; the comparable Standard plan starts at $18/month with marketing automation and A/B testing | Jul 2026 | Brevo pricing page |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Customers | 600,000+ | Jul 2026 | Brevo about page |
| Daily Emails | 100M+ | Jul 2026 | Brevo Careers — Our Story |
| Founded | 2012, rebranded from Sendinblue 2023 | Apr 2026 | Official Website |
| Funding | $190M+ | Apr 2026 | Official Website |
| Unlimited Contacts | As of July 2026 Brevo no longer offers unlimited contacts on regular plans; contact storage is capped by tier: Free up to 100,000 contacts, Starter/Standard from 500 (5k emails/mo tier) up to 500,000 contacts, Professional up to 2 million, and only Enterprise includes unlimited contact storage* | Jul 2026 | Brevo Help Center — About Brevo's pricing plans (updated 2026-07-21) |
| SMS Support | SMS campaigns in 190+ countries | Jul 2026 | Brevo help center (Supported countries and pricing for SMS messages) |
| API | REST API + SMTP relay | Jul 2026 | Brevo transactional email page |
| Automation | Visual workflow builder with multi-channel triggers | Jul 2026 | Brevo pricing page |
| CRM | All plans include free built-in sales tools (50 open deals, 1 pipeline, live chat, meeting scheduling, task management); the Sales Essentials package is a paid add-on at $31/month (available on Starter, Standard, Professional, Enterprise), and Sales Advanced is a paid add-on at $64/month (Professional and Enterprise only) | Jul 2026 | Brevo Help Center — About Brevo's pricing plans (updated 2026-07-21) |
| Headquarters | Paris, France | Apr 2026 | Official Website |
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| User Count | Brevo publishes no separate user figure; the company cites 600,000+ customers worldwide as of July 2026 | Jul 2026 | Brevo about page |
capability
| Attribute | Value | As of | Source |
|---|---|---|---|
| Transactional Email | Transactional email API with 99.9% uptime; custom SLAs available on the Enterprise plan | Jul 2026 | Brevo transactional email page |
* Estimated values are based on publicly available information and may not be exact.
Strengths
- ●Per-email pricing is dramatically cheaper for large, low-frequency lists
- ●Multi-channel (email, SMS, WhatsApp, chat) in one platform
- ●Free plan with 300 emails/day and automation for initial testing
- ●Send-based pricing favors large, low-frequency lists over per-contact models
- ●Multi-channel marketing (email, SMS, WhatsApp, chat) in one platform
- ●Free plan with 300 emails/day and unlimited contact storage
- ●Transactional email API alongside marketing features
Limitations
- ●Automation builder is less visual than HubSpot or Customer.io
- ●Email template designs are more basic than Mailchimp or Klaviyo
- ●Automation builder is less flexible than HubSpot or ActiveCampaign
- ●Reporting lacks the depth of enterprise platforms
Based on evaluations in 2 rankings: Best Email Automation Tools in 2026, Best Marketing Automation Tools in 2026
Pricing Plans
Free
Free forever, no credit card needed
- ✓Drag-and-drop email editor
- ✓Email templates
- ✓Transactional email
- !300 emails/day
Starter
(or $8.08/yr)
From $9/mo ($8.08/mo billed yearly, -10%); scales with monthly email volume
- ✓Email and SMS (SMS credits sold separately)
- ✓AI content generator
- ✓Advanced segmentation
- ✓Basic reporting
- !From 5,000 emails/month
Standard
(or $16.17/yr)
From $18/mo ($16.17/mo billed yearly, -10%); scales with monthly email volume
- ✓Marketing automation, A/B testing
- ✓Advanced email reporting with heatmaps
- ✓AI send-time optimisation
- ✓Landing pages (1 included), no Brevo logo
- !From 5,000 emails/month
Professional
(or $449.08/yr)
From $499/mo ($449.08/mo billed yearly, -10%); scales with monthly email volume
- ✓WhatsApp, popups, mobile & web push channels
- ✓Multi-user access (10 seats included)
- ✓Contact scoring (RFM, CLV)
- ✓Advanced ecommerce features
- !From 150,000 emails/month
Enterprise
Custom pricing; for companies with 1M+ contacts
- ✓Multi-account management
- ✓Custom objects
- ✓Full data control
About Brevo
Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events. As of March 2026, Brevo offers unlimited contacts on all plans with pricing based on email volume rather than list size, differentiating it from competitors like Mailchimp and ActiveCampaign.
The platform supports A/B testing, dynamic content, send-time optimization, and multi-channel workflows combining email and SMS. Brevo rebranded from Sendinblue in May 2023 as part of a broader platform expansion beyond email marketing.
Integrations (8)
Other Marketing Automation Tools
Braze
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Marketing AutomationE-goi
Omnichannel marketing automation across email, SMS, WhatsApp, push, and voice.
Marketing AutomationIterable
Cross-channel marketing automation for email, SMS, push, and in-app messaging with AI-powered send-time optimization.
Marketing AutomationSee How It Ranks
Questions About Brevo
How much does E-goi cost in 2026?
E-goi pricing as of July 2026, published in EUR: the free "5001" plan covers up to 5,001 contacts and 15,000 emails per month; Base costs €8.92/month for 500 contacts with unlimited email and web push sends; Pro is €33.79/month for 2,500 contacts and adds full automation, WhatsApp marketing, and AI features; Corporate starts at €100/month with custom limits. Annual billing is 15% cheaper, and the prepaid GoSend option prices email at roughly €6 per 10,000 sends with no subscription.
What are the best marketing automation tools for startups in 2026?
The best marketing automation tools for startups in 2026 are HubSpot, Brevo, Customer.io, ActiveCampaign, and Mailchimp. HubSpot leads for full-stack growth, Brevo on free tier transactional and marketing email, Customer.io on event-driven lifecycle, ActiveCampaign on automation depth, and Mailchimp on simplicity.
What is the best email automation platform in 2026?
The top email automation platforms in 2026 are [Klaviyo](/tools/klaviyo/) (e-commerce leader on Shopify), [Mailchimp](/tools/mailchimp/) (broadest SMB reach), and [ActiveCampaign](/tools/activecampaign/) (deep visual automations with built-in CRM).
What are the best marketing automation tools for Shopify stores in 2026?
The top marketing automation tools for Shopify in 2026 are Klaviyo (deepest Shopify integration and predictive analytics), Shopify Flow (native store automation), Mailchimp (entry-level email automation), Brevo (email plus SMS on a single platform), and Customer.io (behavioral messaging with product data). Klaviyo and Shopify Flow are usually deployed together.
Learn More
E-goi vs Brevo 2026: Contact-Based vs Send-Based Omnichannel Marketing
E-goi (Matosinhos, Portugal, origins 1999) and Brevo (Paris, founded 2012 as Sendinblue) are European omnichannel marketing automation platforms with GDPR-first positioning. E-goi prices by contact count with unlimited email sends (Base €8.92/month, free plan up to 5,001 contacts); Brevo prices by send volume with unlimited contacts (Starter from $9/month, free plan 300 emails/day). This comparison covers channels, pricing models, free tiers, APIs, and market focus, with figures verified July 2026.
Email Marketing Automation Strategy Guide 2026
Email marketing automation uses triggered workflows, segmentation, and A/B testing to deliver targeted messages. This guide covers workflow types, deliverability factors, CAN-SPAM/GDPR/CASL compliance, and platform recommendations with ROI data from a 50,000-subscriber deployment.
Klaviyo vs Mailchimp in 2026: Ecommerce Email Automation Compared
A comparison of Klaviyo and Mailchimp for ecommerce email automation in 2026. Covers Shopify integration depth, predictive analytics, pricing at 5K-100K subscribers, and revenue attribution data from a 90-day test.