Brevo
by Brevo (formerly Sendinblue)
All-in-one marketing platform with email automation, SMS, CRM, and transactional messaging Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events.
Performance Scores
4 rankings evaluated
Score range: 7.0 – 7.5
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#4Best Email Automation Tools in 2026
Score: 7.5 · Best for: Budget-conscious teams needing multi-channel email at low cost
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#7Best Marketing Automation Tools in 2026
Score: 7.4 · Best for: Budget-conscious marketing teams with large contact lists and moderate send frequency
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#7Best Automation Tools for Marketing Teams in 2026
Score: 7.0 · Best for: Budget-conscious marketing teams needing multi-channel automation
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#8Best Email Automation Platforms 2026
Score: 7.0 · Best for: Budget-conscious businesses with large contact lists that need affordable multi-channel marketing automation
Key Facts
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| User Count | 9 million+ users worldwide as of 2026 | Apr 2026 | Brevo About |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Customers | 500,000+ | Apr 2026 | Official Website |
| Daily Emails | 100M+ | Apr 2026 | Official Website |
| Founded | 2012, rebranded from Sendinblue 2023 | Apr 2026 | Official Website |
| Funding | $190M+ | Apr 2026 | Official Website |
| Unlimited Contacts | All plans include unlimited contacts | Apr 2026 | Official Website |
| SMS Support | SMS campaigns in 60+ countries | Apr 2026 | Official Website |
| API | REST API + SMTP relay | Apr 2026 | Documentation |
| Automation | Visual workflow builder with multi-channel triggers | Apr 2026 | Official Website |
| CRM | Built-in CRM at no extra cost | Apr 2026 | Official Website |
| Headquarters | Paris, France | Apr 2026 | Official Website |
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Free Tier | Free plan with 300 emails per day, unlimited contacts | Apr 2026 | Brevo Pricing |
| Starter Plan | Starter plan from $9/month for 5,000 emails/month | Apr 2026 | Brevo Pricing |
| Business Plan | Business plan from $18/month with marketing automation and A/B testing | Apr 2026 | Brevo Pricing |
capability
| Attribute | Value | As of | Source |
|---|---|---|---|
| Transactional Email | Transactional email API with 99.9% delivery uptime SLA on paid plans | Apr 2026 | Brevo Docs |
Strengths
- ●Per-email pricing is dramatically cheaper for large, low-frequency lists
- ●Multi-channel (email, SMS, WhatsApp, chat) in one platform
- ●Free plan with 300 emails/day and automation for initial testing
- ●Per-email pricing is 80-95% cheaper than per-contact models for large, low-frequency lists
- ●Multi-channel marketing (email, SMS, WhatsApp, chat) in one platform
- ●Free plan with 300 emails/day and marketing automation included
- ●Transactional email API alongside marketing features
- ●Multi-channel automation (email SMS WhatsApp push)
- ●Generous free tier (300 emails/day)
- ●Built-in CRM and landing page builder
- ●Competitive pricing for growing marketing teams
- ●Volume-based pricing is more affordable than per-contact models
- ●Multi-channel support including email, SMS, WhatsApp, and chat
- ●Free tier with unlimited contacts and 300 emails per day
Limitations
- ●Automation builder is less visual than HubSpot or Customer.io
- ●Email template designs are more basic than Mailchimp or Klaviyo
- ●Automation builder is less visual and less flexible than HubSpot or ActiveCampaign
- ●Reporting and analytics are functional but lack the depth of enterprise tools
- ●Automation builder less sophisticated than ActiveCampaign or HubSpot
- ●Limited integration ecosystem compared to iPaaS tools
- ●Reporting and analytics are basic
- ●Email editor is less polished than Mailchimp or Klaviyo
- ●Fewer pre-built email templates and design options
- ●Advanced automation features require the Business plan ($65/month)
Based on evaluations in 4 rankings: Best Email Automation Tools in 2026, Best Marketing Automation Tools in 2026, Best Automation Tools for Marketing Teams in 2026, Best Email Automation Platforms 2026
Pricing Plans
Free
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
- !300 emails/day
Starter
$9/mo for 5,000 emails
- ✓5,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
- ✓Unlimited contacts
- ✓Email support
- !5,000 emails/month
Business
$18/mo for 5,000 emails
- ✓5,000 emails/month
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
- ✓Multi-user access
- ✓Send-time optimization
- !5,000 emails/month (scalable)
Enterprise
Custom pricing
- ✓Dedicated account manager
- ✓Advanced integrations
- ✓Sub-account management
- ✓Dedicated IP
- ✓Priority support
- ✓Custom volume
- !Custom
About Brevo
Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events. As of March 2026, Brevo offers unlimited contacts on all plans with pricing based on email volume rather than list size, differentiating it from competitors like Mailchimp and ActiveCampaign.
The platform supports A/B testing, dynamic content, send-time optimization, and multi-channel workflows combining email and SMS. Brevo rebranded from Sendinblue in May 2023 as part of a broader platform expansion beyond email marketing.
Integrations (8)
Other Marketing Automation Tools
Braze
Customer engagement platform for cross-channel push, email, SMS, in-app, and WhatsApp messaging.
Marketing AutomationCustomer.io
Behavioral messaging platform for sending targeted emails, push notifications, SMS, and in-app messages based on user actions and event data.
Marketing AutomationIterable
Cross-channel marketing automation for email, SMS, push, and in-app messaging with AI-powered send-time optimization.
Marketing AutomationKlaviyo
Ecommerce marketing automation platform for email and SMS with deep Shopify integration and predictive analytics.
Marketing AutomationSee How It Ranks
Questions About Brevo
What are the best marketing automation tools for startups in 2026?
The best marketing automation tools for startups in 2026 are HubSpot, Brevo, Customer.io, ActiveCampaign, and Mailchimp. HubSpot leads for full-stack growth, Brevo on free tier transactional and marketing email, Customer.io on event-driven lifecycle, ActiveCampaign on automation depth, and Mailchimp on simplicity.
What is the best email automation platform in 2026?
The top email automation platforms in 2026 are [Klaviyo](/tools/klaviyo/) (e-commerce leader on Shopify), [Mailchimp](/tools/mailchimp/) (broadest SMB reach), and [ActiveCampaign](/tools/activecampaign/) (deep visual automations with built-in CRM).
What are the best free email automation tools in 2026?
The top free email automation tools in 2026 are Brevo (300 emails/day free, unlimited contacts), Mailchimp (500 contacts, 1,000 sends/month), MailerLite (1,000 contacts, 12,000 emails), HubSpot (2,000 marketing emails/month), and Sender (2,500 contacts, 15,000 emails). Brevo and MailerLite offer the most generous free tiers for small lists with active sending.
What are the best email marketing automation tools for e-commerce in 2026?
The leading e-commerce email marketing automation tools as of April 2026 are Klaviyo (Shopify-native with predictive analytics), Mailchimp (broad SMB reach), Drip (purpose-built for e-commerce), Iterable (enterprise cross-channel), and Brevo (transactional plus marketing). Klaviyo dominates Shopify deployments; Drip and Brevo offer lower-cost alternatives for smaller stores.
Learn More
Email Marketing Automation Strategy Guide 2026
Email marketing automation uses triggered workflows, segmentation, and A/B testing to deliver targeted messages. This guide covers workflow types, deliverability factors, CAN-SPAM/GDPR/CASL compliance, and platform recommendations with ROI data from a 50,000-subscriber deployment.
Klaviyo vs Mailchimp in 2026: Ecommerce Email Automation Compared
A comparison of Klaviyo and Mailchimp for ecommerce email automation in 2026. Covers Shopify integration depth, predictive analytics, pricing at 5K-100K subscribers, and revenue attribution data from a 90-day test.
SendGrid vs Brevo in 2026: Email Automation Compared
A comparison of SendGrid and Brevo for email automation in 2026. Covers API-first vs marketing-first approaches, deliverability, pricing at volume, multi-channel capabilities, and a hybrid deployment case study.