Braze
by Braze Inc.
Customer engagement platform for cross-channel push, email, SMS, in-app, and WhatsApp messaging. Braze is an enterprise customer engagement platform from Braze Inc., a publicly traded company founded in 2011 and listed on Nasdaq as BRZE since 2021.
Key Facts
Pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Braze pricing (July 2026) | Braze pricing (verified July 2026) is quote-based with a four-edition structure — Braze Go, Braze Select, Braze Pro, Braze Enterprise — formalised around Platform Edition + Monthly Active Users (MAU) + Flexible/Action credits. A free trial is offered (try.braze.com); there is no permanent free tier and no public dollar pricing. Industry benchmarks place typical contracts at ~$40K-$100K/yr (mid-market) up to $700K-$2M+/yr (large enterprise), but these are estimates, not Braze figures. | Jul 2026 | Braze pricing |
| Pricing | Quote-based, ~$30K-$120K/yr typical mid-market (median ~$94K/yr) | Jul 2026 | Vendr Braze pricing report (updated Feb 2026, 247 purchases) |
Company
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2011 | May 2026 | Braze About page |
| Headquarters | New York, NY | Jul 2026 | Braze FY2026 earnings press release (SEC 8-K exhibit) |
| Employees | 1,500+ (1000+ band) | May 2026 | Braze investor relations |
| Public listing | Nasdaq: BRZE (IPO Nov 2021) | Jul 2026 | Braze FY2026 earnings press release (SEC 8-K exhibit) |
| FY25 revenue | $738.2 million (fiscal 2026); fiscal 2025 was $593.4 million | Jul 2026 | Braze FY2026 earnings press release (SEC 8-K exhibit) |
Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Primary use case | B2C cross-channel customer engagement and lifecycle marketing | Jul 2026 | Braze pricing page |
| Integrations | 200+ native integrations and partner connectors | May 2026 | Braze partners docs |
Pricing Plans
Braze Go
Quote-based; Platform Edition + MAU + credits
- ✓Entry customer-engagement edition
- !No public price
Braze Select
Quote-based
- ✓Mid-tier edition, more channels/credits
Braze Enterprise
Quote-based; full add-on mix
- ✓Highest edition, all add-ons
About Braze
Braze is an enterprise customer engagement platform from Braze Inc., a publicly traded company founded in 2011 and listed on Nasdaq as BRZE since 2021. Cross-channel push, email, SMS, in-app, WhatsApp. Reported $593M revenue in fiscal 2025 with 2,300+ enterprise customers.
Braze is a customer engagement platform built by Braze Inc., a publicly traded company founded in 2011 (originally as Appboy) and headquartered in New York. The company rebranded to Braze in 2017 and listed on the Nasdaq under the ticker BRZE in November 2021. As of fiscal 2025 Braze reported $593 million in revenue and more than 2,300 enterprise customers including Burger King, HBO Max, Pizza Hut, IBM, and KFC.
The platform sends cross-channel marketing messages across push notifications, email, in-app messages, content cards, SMS, WhatsApp, and webhooks. The signature feature is Canvas, a visual journey builder that orchestrates multi-step user lifecycles with branching, delays, and decision splits based on user behaviour or attributes. Braze ingests user events through SDKs for iOS, Android, web, Unity, and Unreal, and supports server-side event APIs for backend systems.
Braze pricing is enterprise quote-based. Public benchmarks place typical mid-market deals at $30,000-$120,000 per year (median ~$94,000) and large enterprise deals at $200,000-$1,000,000+ depending on monthly active user volume, channels, and add-on modules (Currents, Catalogs, Sage AI). There is no free tier and no self-service signup; Braze is sold through direct sales and partners.
The product integrates natively with Snowflake, Segment, mParticle, Amplitude, Iterable Connectors, AWS, GCP, and most data warehouses through Currents real-time event export. Braze targets B2C companies with large mobile and web user bases — retail, media, food delivery, gaming, and financial services.
Integrations (8)
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Questions About Braze
What's the difference between Braze, Customer.io, and Iterable?
Braze is the largest of the three (Nasdaq: BRZE, $593M FY25 revenue) with Connected Audiences and Sage AI, fitting multi-million MAU enterprises. Customer.io is the developer-first option (2012, Portland) with JSON segmentation from $100/month entry. Iterable (2013, San…
Braze review 2026: features, pricing, and verdict
Braze earns 8.0/10 in our 2026 evaluation. The publicly traded customer engagement platform (Nasdaq: BRZE, founded 2011) reported $593M revenue in fiscal 2025 with 2,300+ enterprise customers. Cross-channel push, email, SMS, in-app, and WhatsApp. Enterprise quote-based pricing…
How much does Braze cost in 2026?
Braze pricing is quote-based as of July 2026, now presented as four editions — Braze Go, Braze Select, Braze Pro, and Braze Enterprise — formalised around three dimensions: Platform Edition, Monthly Active Users (MAU), and Flexible/Action credits. A free trial is offered…