Braze
by Braze Inc.
Customer engagement platform for cross-channel push, email, SMS, in-app, and WhatsApp messaging. Braze is an enterprise customer engagement platform from Braze Inc., a publicly traded company founded in 2011 and listed on Nasdaq as BRZE since 2021.
Performance Scores
1 ranking evaluated
Score range: 8.1 – 8.1
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#10Best Marketing Automation Platforms 2026
Score: 8.1 · Best for: Mid-market and enterprise teams running real-time, multi-channel customer engagement at scale
Key Facts
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2011 | May 2026 | Braze About page |
| Headquarters | New York, NY | May 2026 | Braze About page |
| Employees | 1,500+ (1000+ band) | May 2026 | Braze investor relations |
| Public listing | Nasdaq: BRZE (IPO Nov 2021) | May 2026 | Braze investor relations |
| FY25 revenue | $593 million (fiscal 2025) | May 2026 | Braze investor relations |
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Pricing | Quote-based, ~$40K-$100K/yr typical mid-market | May 2026 | Braze sales contact |
features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Primary use case | B2C cross-channel customer engagement and lifecycle marketing | May 2026 | Braze homepage |
| Integrations | 200+ native integrations and partner connectors | May 2026 | Braze partners docs |
Strengths
- ●Real-time event-stream architecture
- ●Cross-channel orchestration (email, push, in-app, SMS)
- ●Strong analytics and journey reporting
- ●Major enterprise customer base
Limitations
- ●Enterprise pricing only (no SMB tier)
- ●Implementation typically requires solution engineering
- ●Longer time-to-value than Klaviyo or Mailchimp
Based on evaluations in 1 ranking: Best Marketing Automation Platforms 2026
About Braze
Braze is an enterprise customer engagement platform from Braze Inc., a publicly traded company founded in 2011 and listed on Nasdaq as BRZE since 2021. Cross-channel push, email, SMS, in-app, WhatsApp. Reported $593M revenue in fiscal 2025 with 2,300+ enterprise customers.
Braze is a customer engagement platform built by Braze Inc., a publicly traded company founded in 2011 (originally as Appboy) and headquartered in New York. The company rebranded to Braze in 2017 and listed on the Nasdaq under the ticker BRZE in November 2021. As of fiscal 2025 Braze reported $593 million in revenue and more than 2,300 enterprise customers including Burger King, HBO Max, Pizza Hut, IBM, and KFC.
The platform sends cross-channel marketing messages across push notifications, email, in-app messages, content cards, SMS, WhatsApp, and webhooks. The signature feature is Canvas, a visual journey builder that orchestrates multi-step user lifecycles with branching, delays, and decision splits based on user behaviour or attributes. Braze ingests user events through SDKs for iOS, Android, web, Unity, and Unreal, and supports server-side event APIs for backend systems.
Braze pricing is enterprise quote-based. Public benchmarks place typical mid-market deals at $40,000-$100,000 per year and large enterprise deals at $200,000-$1,000,000+ depending on monthly active user volume, channels, and add-on modules (Currents, Catalogs, Sage AI). There is no free tier and no self-service signup; Braze is sold through direct sales and partners.
The product integrates natively with Snowflake, Segment, mParticle, Amplitude, Iterable Connectors, AWS, GCP, and most data warehouses through Currents real-time event export. Braze targets B2C companies with large mobile and web user bases — retail, media, food delivery, gaming, and financial services.
Integrations (8)
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Questions About Braze
What's the difference between Braze, Customer.io, and Iterable?
Braze is the largest of the three (NYSE: BRZE, $593M FY25 revenue) with Connected Audiences and Sage AI, fitting multi-million MAU enterprises. Customer.io is the developer-first option (2012, Portland) with JSON segmentation from $100/month entry. Iterable (2013, San Francisco) ships AI Brand Affinity and send-time optimization for mid-market personalization.
Braze review 2026: features, pricing, and verdict
Braze earns 8.0/10 in our 2026 evaluation. The publicly traded customer engagement platform (Nasdaq: BRZE, founded 2011) reported $593M revenue in fiscal 2025 with 2,300+ enterprise customers. Cross-channel push, email, SMS, in-app, and WhatsApp. Enterprise quote-based pricing typically $40K-$1M+/year.
How much does Braze cost in 2026?
Braze pricing is quote-based with no public price list and no free tier. Public benchmarks place typical mid-market deals at $40,000-$100,000/year and large enterprise deals at $200,000-$1,000,000+/year, scaling with monthly active users, channels enabled, and add-on modules.