How much does Braze cost in 2026?
Quick Answer: Braze pricing is quote-based as of July 2026, now presented as four editions — Braze Go, Braze Select, Braze Pro, and Braze Enterprise — formalised around three dimensions: Platform Edition, Monthly Active Users (MAU), and Flexible/Action credits. A free trial is offered (try.braze.com), but there is no permanent free tier and no public dollar pricing. Industry benchmarks place typical contracts at roughly $30K-$120K/year (mid-market, median ~$94K) up to $700K-$2M+/year (large enterprise), driven by MAU, channels, and add-ons like Currents, Catalogs, and Sage AI — but these are estimates, not Braze figures.
Braze Pricing (as of July 2026)
Braze pricing is quote-based, now packaged as four editions built on Platform Edition + MAU + credits.
| Edition | Price | Notes |
|---|---|---|
| Braze Go | Quote-based | Entry edition |
| Braze Select | Quote-based | Mid-tier, more channels/credits |
| Braze Pro | Quote-based | Advanced (Sage AI, Currents) |
| Braze Enterprise | Quote-based | Full add-on mix |
There is a free trial (try.braze.com) but no permanent free tier and no public price. Pricing is formalised around Platform Edition + Monthly Active Users (MAU) + Flexible/Action credits (a credit-metering model).
Industry benchmark bands (estimates, not official)
| Segment | Est. annual |
|---|---|
| Mid-market (1-5M MAU, 2-3 channels) | ~$40K-$100K |
| Mid-market plus (5-20M MAU) | ~$100K-$300K |
| Enterprise (20-100M MAU, Currents) | ~$300K-$700K |
| Large enterprise (100M+ MAU, all add-ons) | ~$700K-$2M+ |
Add-ons (Currents warehouse export, Catalogs, Sage AI, WhatsApp per-conversation) layer on top. Implementation typically runs $50K-$300K.
How Braze compares (5M MAU, email + push, estimated)
| Platform | Est. annual |
|---|---|
| Braze | ~$120K+ |
| Iterable | ~$80K-$100K |
| Customer.io | ~$25K-$60K |
| Klaviyo | ~$20K-$50K (email-led) |
Braze sits at the top of the category on capability and price; mid-market teams often find Customer.io or Iterable a better cost fit unless they specifically need Braze's channel breadth in one platform.
Editor's Note: Braze is the enterprise end of customer engagement — its strength is running email, push, in-app, and content cards in one platform at multi-million-MAU scale, which is also why it prices at the top. Re-checked July 2026: Braze formalised a four-edition structure (Go/Select/Pro/Enterprise) around Platform Edition + MAU + credits, still quote-based with a trial and no public price — so the dollar bands in circulation are industry benchmarks; go in with your MAU, channel mix, and add-on needs (Currents, Sage AI) to get a real number. — Rafal Fila, ShadowGen