Mailchimp
by Intuit Inc.
Email marketing and automation platform with Customer Journey Builder for targeted campaigns and audience management. Mailchimp is an email marketing and automation platform founded in 2001 by Ben Chestnut and Dan Kurzius. Intuit acquired Mailchimp in 2021 for $12 billion.
Performance Scores
2 rankings evaluated
Score range: 7.2 – 7.5
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#4Best Marketing Automation Tools in 2026
Score: 7.5 · Best for: Small businesses and startups wanting an all-in-one marketing entry point
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#6Best Email Automation Tools in 2026
Score: 7.2 · Best for: Small businesses wanting an all-in-one email marketing platform
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Mailchimp pricing (July 2026) | Mailchimp pricing re-verified July 2026, unchanged: Free ($0, up to 250 contacts, 1,000 sends/mo), Essentials from $13/mo, Standard from $20/mo (Customer Journey Builder), Premium from $350/mo. Contact-based pricing scales with list size (Standard at 10,000 contacts is ~$100/mo). A pay-as-you-go option (~$0.005/email) exists for infrequent senders. | Jul 2026 | Mailchimp pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2001 | May 2026 | Mailchimp |
| Standard Pricing | Standard plan from $20/month for 500 contacts (as of March 2026) | Jul 2026 | Mailchimp Pricing — Marketing |
| Free Tier | Free: 250 contacts, 500 sends/month | Jul 2026 | Mailchimp Help — About Mailchimp Pricing Plans |
| Acquisition | Acquired by Intuit in 2021 for $12 billion | Jul 2026 | Intuit Press Room — "Intuit to Acquire Mailchimp" |
| Active Accounts | 11+ million active accounts | Jul 2026 | Mailchimp why-mailchimp page |
| Customer Count | 11M+ users worldwide | Jul 2026 | Mailchimp switch-to-mailchimp page |
| Users | 11 million+ users worldwide | Jul 2026 | Mailchimp why-mailchimp page |
| Daily Email Volume | 500+ million emails sent daily | Jul 2026 | Mailchimp email features page |
| Free Tier Change | Free plan reduced to 250 contacts and 500 sends/month (previously 500 contacts and 1,000 sends) | Jul 2026 | Mailchimp Help — About Mailchimp Pricing Plans |
| Essentials Plan | $13/month (Essentials, 500 contacts) | Jul 2026 | Mailchimp Pricing — Marketing |
| Email Volume | Sends over 500M emails daily across all customers | Jul 2026 | Mailchimp email features page |
| Integrations | 300+ integrations | Jul 2026 | Mailchimp Integrations Directory |
| AI Features | AI-powered Content Optimizer, Send Time Optimization, Predictive Segmentation | Jul 2026 | Mailchimp Features |
| Journey Builder | Marketing Automation Flows (formerly Customer Journey Builder) with rules-based branching paths | Jul 2026 | Mailchimp Features — Create Marketing Automation Flows |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Integrations | 300+ | Jul 2026 | Mailchimp Integrations Directory |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Email Templates | 130+ pre-designed email templates | Jul 2026 | Mailchimp Features — Email Templates |
Strengths
- ●Largest user base with an extensive template library and design tools
- ●Built-in landing pages, social posting, and ad management
- ●Free plan (500 contacts, 1,000 sends/month) for getting started
- ●Largest user base with extensive template library and 100+ designs
- ●All-in-one marketing with landing pages, social, ads, and surveys
- ●Free plan for 500 contacts enables testing without commitment
Limitations
- ●Automation is less advanced than Customer.io for event-driven workflows
- ●Pricing climbs steeply as contact lists grow beyond 10,000
- ●Per-contact pricing increases steeply as lists grow past 10,000
- ●Automation features are less advanced than Customer.io for event-driven workflows
Based on evaluations in 2 rankings: Best Marketing Automation Tools in 2026, Best Email Automation Tools in 2026
Pricing Plans
Free
Up to 250 contacts
- ✓1 audience, basic templates
- !250 contacts, 1,000 sends/mo
Essentials
From $13/mo (base 500 contacts)
- ✓3 audiences, A/B testing, no branding
- !Scales with contacts
Standard
From $20/mo (base 500 contacts)
- ✓Customer Journey Builder, send-time optimization
- !Scales with contacts
Premium
From $350/mo (base 10,000 contacts)
- ✓Advanced segmentation, multivariate testing
- ✓Phone support
About Mailchimp
Mailchimp is an email marketing and automation platform founded in 2001 by Ben Chestnut and Dan Kurzius. Intuit acquired Mailchimp in 2021 for $12 billion. As of April 2026, Mailchimp serves 11+ million active accounts sending more than 500 million emails daily.
Customer Journey Builder creates multi-step automated email sequences with branching logic based on subscriber behavior. Journeys can trigger on actions such as email opens, link clicks, purchases, tag additions, audience sign-ups, and date-based events (birthdays, anniversaries). Each journey supports if/else branching, time delays, and multiple email sends within a single flow. Pre-built journey templates cover welcome series, abandoned cart recovery, re-engagement campaigns, post-purchase follow-ups, and lead nurturing. Mailchimp also provides A/B testing, send-time optimization (using machine learning to determine optimal delivery times per subscriber), content optimizer (AI-powered subject line and copy suggestions), and predictive analytics (customer lifetime value, purchase likelihood).
The free plan supports 500 contacts and 1,000 email sends per month with basic templates and a single audience. Essentials plan starts at $13/month (500 contacts) with email scheduling, A/B testing, and removal of Mailchimp branding. Standard plan ($20/month, 500 contacts) adds Customer Journey Builder with branching, send-time optimization, and predictive demographics. Premium plan ($350/month, 10,000 contacts) provides advanced segmentation, comparative reporting, multivariate testing, and phone support. Mailchimp integrates with 300+ applications including Shopify, WooCommerce, WordPress, Salesforce, Canva, Stripe, and Facebook Ads.
Integrations (9)
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Questions About Mailchimp
How much does E-goi cost in 2026?
E-goi pricing as of July 2026, published in EUR: the free "5001" plan covers up to 5,001 contacts and 15,000 emails per month; Base costs €8.92/month for 500 contacts with unlimited email and web push sends; Pro is €33.79/month for 2,500 contacts and adds full automation, WhatsApp marketing, and AI features; Corporate starts at €100/month with custom limits. Annual billing is 15% cheaper, and the prepaid GoSend option prices email at roughly €6 per 10,000 sends with no subscription.
What are the best automation tools for nonprofits in 2026?
Nonprofits in 2026 benefit most from Zapier (with its nonprofit discount), Make (low-cost operations pricing), n8n self-hosted (free), Salesforce Nonprofit Cloud Flow, and Slack Pro for nonprofits. The strongest automations target donor receipts, volunteer onboarding, and grant-reporting data plumbing.
What are the best marketing automation tools for startups in 2026?
The best marketing automation tools for startups in 2026 are HubSpot, Brevo, Customer.io, ActiveCampaign, and Mailchimp. HubSpot leads for full-stack growth, Brevo on free tier transactional and marketing email, Customer.io on event-driven lifecycle, ActiveCampaign on automation depth, and Mailchimp on simplicity.
What is the best email automation platform in 2026?
The top email automation platforms in 2026 are [Klaviyo](/tools/klaviyo/) (e-commerce leader on Shopify), [Mailchimp](/tools/mailchimp/) (broadest SMB reach), and [ActiveCampaign](/tools/activecampaign/) (deep visual automations with built-in CRM).
Learn More
E-goi vs Brevo 2026: Contact-Based vs Send-Based Omnichannel Marketing
E-goi (Matosinhos, Portugal, origins 1999) and Brevo (Paris, founded 2012 as Sendinblue) are European omnichannel marketing automation platforms with GDPR-first positioning. E-goi prices by contact count with unlimited email sends (Base €8.92/month, free plan up to 5,001 contacts); Brevo prices by send volume with unlimited contacts (Starter from $9/month, free plan 300 emails/day). This comparison covers channels, pricing models, free tiers, APIs, and market focus, with figures verified July 2026.
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Drip vs Klaviyo: Complete Comparison (2026)
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