How much does Klaviyo cost in 2026? Pricing breakdown
Quick Answer: Klaviyo prices on active profiles. As of July 2026: Free ($0, up to 250 active profiles, 500 email sends/month, 150 SMS credits), an Email plan from about $20/month, an Email + SMS plan from about $35/month, and custom Enterprise. Prices scale with active profiles — any contactable profile counts toward the tier, not just profiles you email — so a 25,000-profile store on the Email plan is roughly $400/month and a 100,000-profile store roughly $1,380/month. The base entry prices now sit behind a slider on Klaviyo's module-based pricing page.
Klaviyo Pricing (as of July 2026)
Klaviyo prices on active profiles (any contactable profile counts, a model in effect since early 2025), and its pricing page is now organised into product modules (Marketing, Data + Analytics, Service, and others).
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | Up to 250 active profiles, 500 email sends/month, 150 SMS credits |
| From ~$20/month | Scales with active profiles; flows, segmentation, predictive analytics | |
| Email + SMS | From ~$35/month | Everything in Email plus SMS/MMS (billed by credits) |
| Enterprise | Custom | High-volume, dedicated support |
The paid Email and Email + SMS base prices (~$20 / ~$35) are the established entry points and scale with active profiles; those base figures now sit behind a slider on the pricing page. Approximate scaling on the Email plan:
| Active profiles | Email/month |
|---|---|
| 250 | Free |
| 500 | ~$20 |
| 5,000 | ~$100 |
| 25,000 | ~$400 |
| 50,000 | ~$720 |
| 100,000 | ~$1,380 |
SMS on the Email + SMS plan uses per-credit pricing (US SMS ~$0.01/message, MMS ~$0.03), on top of the profile-based subscription.
How Klaviyo compares (25,000 contacts)
| Platform | Monthly | E-commerce depth |
|---|---|---|
| Klaviyo (Email) | ~$400 | Deep (native Shopify, CLV, flows) |
| Mailchimp Standard | ~$230 | Moderate |
| Brevo Business | ~$65 | Basic (send-based) |
| Customer.io | ~$250 | Event-driven |
Klaviyo's premium reflects its e-commerce depth — native Shopify integration, predictive analytics, and revenue attribution per flow.
Editor's Note: We managed Klaviyo for a D2C fashion brand (~38,000 active profiles on Email + SMS, ~$390/month) where 11 automated flows generated about $48,000/month in Klaviyo-attributed revenue — the abandoned-cart flow alone attributed $18,000/month. Re-checked July 2026: the model is firmly active-profiles (every contactable profile counts, not just those you email), and Klaviyo moved its base prices behind a slider on a module-based pricing page — so watch profile growth, because at 100,000 profiles the ~$1,380/month cost only pencils out if the attributed revenue keeps pace. — Rafal Fila, ShadowGen
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