How much does Klaviyo cost in 2026? Pricing breakdown
Quick Answer: Klaviyo: Free (500 profiles, 500 emails/mo), Email from $20/mo (500 profiles), Email+SMS from $35/mo. 25K profiles costs $400/mo (email only). Contact-based pricing scales aggressively. Revenue attribution enables direct ROI tracking.
Klaviyo Pricing (as of April 2026)
Email Plans (by Active Profiles)
| Active Profiles | Email/Month | Email + SMS/Month |
|---|---|---|
| 0-250 | Free ($0) | N/A |
| 251-500 | $20/mo | $35/mo |
| 1,001-1,500 | $45/mo | $60/mo |
| 2,501-3,000 | $70/mo | $85/mo |
| 5,001-5,500 | $100/mo | $115/mo |
| 10,001-10,500 | $150/mo | $165/mo |
| 25,001-25,500 | $400/mo | $415/mo |
| 50,001-51,000 | $720/mo | $735/mo |
| 100,001-102,000 | $1,380/mo | $1,395/mo |
Free Plan Details
| Feature | Included |
|---|---|
| Active profiles | Up to 500 |
| Email sends | 500/month |
| SMS | Not included |
| Flows (automations) | Yes |
| Segmentation | Yes |
| A/B testing | Yes |
| Predictive analytics | No |
| Klaviyo branding | On emails |
SMS Credits (Email + SMS Plans)
SMS plans include a base number of credits per month. Additional credits can be purchased. SMS costs vary by country: US SMS costs approximately $0.01/message, MMS approximately $0.03/message, international rates vary.
Revenue Attribution
Klaviyo tracks revenue attributed to each email and SMS flow, campaign, and individual message. This attribution enables direct ROI calculation: if a flow generates $10,000/month in attributed revenue and costs $100/month in Klaviyo fees, the ROI is 100x.
Cost Comparison (25,000 Contacts)
| Platform | Monthly Cost | SMS Included | Ecommerce Depth |
|---|---|---|---|
| Klaviyo (Email) | $400/mo | No (add $15+) | Deep (native Shopify, CLV, flows) |
| Mailchimp Standard | $230/mo | No | Moderate (Shopify integration) |
| Brevo Business | $65/mo | Yes (credits) | Basic |
| Customer.io Growth | $150/mo | Yes (credits) | Moderate (event-based) |
Editor''s Note: We managed Klaviyo for a D2C fashion brand (38,000 active profiles, Email + SMS plan at ~$390/month). Built 11 automated flows generating $48,000/month in Klaviyo-attributed revenue (22% of total ecommerce revenue). The abandoned cart flow alone attributed $18,000/month with a 3-step email + SMS sequence. Previous Mailchimp setup at $280/month lacked the abandoned-cart SMS fallback and predictive replenishment triggers. The $110/month increase in email platform cost generated approximately $12,000/month in additional attributed revenue. At scale: if this brand grows to 100K profiles, Klaviyo cost jumps to $1,380/month — the ROI must continue to justify the premium.
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