What does Klaviyo cost in 2026? Pricing tiers and plans explained

Klaviyo offers a free plan for up to 250 contacts. The Email plan starts at $20/month for 500 contacts, scaling to $130/month at 10,000 contacts. The Email + SMS plan starts at $35/month. Pricing increases steeply with contact count as of March 2026.

Klaviyo Pricing 2026: Email & SMS Plan Costs

Pricing Overview

Klaviyo is an email and SMS marketing platform built specifically for e-commerce businesses. Following its September 2023 IPO on the NYSE (KVYO), Klaviyo has continued to refine its contact-based pricing model. The platform integrates deeply with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms, using purchase behavior data to power automated marketing flows.

Klaviyo Pricing Tiers (as of March 2026)

Tier	Price (500 contacts)	Key Features
Free	$0 (250 contacts, 500 emails/mo)	Core email features, 150 SMS credits, basic flows
Email	From $20/month	Up to 10x contacts in sends, A/B testing, advanced flows
Email + SMS	From $35/month	Email plan + SMS messaging, MMS support, smart sending

What Each Plan Includes

Free

The free plan supports up to 250 contacts and 500 email sends per month, plus 150 SMS/MMS credits. It includes core email features, basic automation flows, and Klaviyo's e-commerce integrations. The 250-contact limit is restrictive but allows small Shopify stores to test the platform before committing to a paid plan.

Email

The Email plan starts at $20 per month for up to 500 contacts. Pricing scales with contact count: 1,000 contacts costs $30/month, 5,000 contacts costs $70/month, 10,000 contacts costs $130/month, and 50,000 contacts costs $720/month. Each tier includes sends up to 10x the contact count. The plan includes A/B testing, advanced segmentation, predictive analytics (expected date of next order, customer lifetime value), and automated flow building.

Email + SMS

The combined plan adds SMS and MMS messaging capabilities to the Email plan. Starting at $35/month (500 contacts + 1,250 SMS credits), it includes two-way SMS conversations, smart sending (preventing over-messaging across email and SMS channels), and SMS-specific automations like abandoned cart text messages and shipping notifications. SMS credits are consumed per message sent, with unused credits rolling over.

Hidden Costs and Considerations

Steep scaling curve: Klaviyo's pricing increases rapidly with contact count. At 25,000 contacts, the Email plan costs approximately $400/month. At 100,000 contacts, it reaches approximately $1,350/month. This steep curve is the most common complaint from growing e-commerce businesses.
SMS credit costs: SMS credits beyond the plan allocation cost approximately $0.01-$0.015 per SMS (US). International SMS rates are significantly higher. A 50,000-contact list with 4 SMS campaigns per month can add $2,000-$3,000 in SMS costs.
Contact counting: Like Mailchimp, Klaviyo counts all profiles in the system, including those who have not opted in. Regular list cleaning is necessary to manage costs.
Shopify integration depth: Klaviyo's deepest integrations are with Shopify. Stores on WooCommerce, BigCommerce, or custom platforms receive fewer native features and may need additional configuration.

How Klaviyo Pricing Compares

For e-commerce email marketing, Klaviyo competes primarily with Mailchimp and Omnisend. Mailchimp Standard costs approximately $135/month for 10,000 contacts versus Klaviyo's $130/month — nearly identical. However, Klaviyo includes e-commerce-specific predictive analytics and product recommendation blocks that Mailchimp charges extra for or does not offer. Omnisend starts at $16/month for 500 contacts, positioning it as a lower-cost alternative for small Shopify stores. For non-e-commerce use cases, platforms like Brevo ($65/month for unlimited contacts) or ActiveCampaign ($29/month for 1,000 contacts) are typically more cost-effective, as Klaviyo's e-commerce features do not provide value outside that context.

Editor's Note: We managed Klaviyo Email + SMS for a Shopify store generating $2.3 million in annual revenue with 38,000 contacts. Monthly Klaviyo cost: $520 (Email at $455 + SMS credits at $65 for 5,000 messages). The automated flows — abandoned cart, post-purchase, browse abandonment, and win-back — generated 32% of total email revenue, which attributed to approximately $61,000/month. The ROI on the $520/month spend was substantial. The concern: at their growth rate, reaching 75,000 contacts would push the monthly cost to approximately $950, at which point we recommended implementing aggressive list cleaning to remove contacts who had not engaged in 180+ days.