How much does Brevo cost in 2026?
Quick Answer: Brevo offers a free plan with 300 emails per day and unlimited contacts. As of July 2026 paid marketing plans start at $9/month (Starter) and $18/month (Standard — the tier formerly called Business), with a new Professional tier from $499/month and custom Enterprise pricing. Prices scale with monthly email volume rather than contact count, and annual billing is about 10% cheaper ($8.08 Starter, $16.17 Standard).
Pricing Overview
Brevo (formerly Sendinblue) prices on the number of emails sent per month rather than the number of contacts stored, which makes it affordable for businesses with large contact lists but moderate sending volumes. Contacts are unlimited on paid plans.
Brevo Marketing Plans (as of July 2026)
| Tier | Price (from) | Annual (from) | Key Features |
|---|---|---|---|
| Free | $0 (300 emails/day) | — | Unlimited contacts, drag-and-drop editor, transactional email |
| Starter | $9/mo | $8.08/mo | No daily sending limit, basic reporting, email support |
| Standard | $18/mo | $16.17/mo | Marketing automation, A/B testing, advanced statistics, send-time optimisation |
| Professional | $499/mo | $449.08/mo | Highest-volume marketing plan, sub-account and advanced controls |
| Enterprise | Custom | Custom | Dedicated IP, advanced integrations, priority support, sub-account management |
Two 2026 changes: the mid-tier formerly named Business is now Standard (same $18 base), and a new Professional tier ($499/mo, from 150,000 emails/month) sits above it. The listed prices are the base at the entry send volume (from 5,000 emails/month for Starter and Standard); the price climbs as monthly send volume increases.
What Each Plan Includes
Free
Up to 300 emails per day (about 9,000/month) with unlimited contacts, the drag-and-drop editor, transactional email, and basic templates. The daily cap (rather than a monthly cap) can be limiting for campaign-style sends where thousands go out at once.
Starter
Removes the daily sending limit and adds basic reporting and email support. The Brevo branding can be removed for an additional $9/month.
Standard
Adds marketing automation workflows, A/B testing, advanced statistics, and send-time optimisation, plus phone support and landing pages. The automation on this tier is comparable to Mailchimp and ActiveCampaign at similar entry prices.
Professional
The 2026 addition for high-volume senders (from 150,000 emails/month), with sub-account and advanced administrative controls.
Enterprise
Adds a dedicated IP, sub-account management for agencies, advanced integrations, and priority support with a dedicated account manager.
Hidden Costs and Considerations
- SMS and WhatsApp are separate: SMS marketing from about $0.013 per SMS (US) and WhatsApp from about $0.0346 per message, billed on usage on top of the email plan.
- Volume slider: because pricing scales with monthly send volume, a heavier sending month climbs the same plan's price without changing tier.
- IP warm-up: the dedicated IP on Enterprise needs 4-6 weeks of warm-up to build sender reputation.
How Brevo Pricing Compares
Brevo is positioned as a budget-friendly alternative to Mailchimp and ActiveCampaign. Mailchimp's Standard plan starts at $20/month for 500 contacts (price rises with list size), while Brevo charges on email volume regardless of contact count. For businesses with large contact lists (10,000+) and moderate sending frequency, Brevo is typically 40-60% less expensive than Mailchimp.
Editor's Note: We migrated an e-commerce client (35,000 contacts) from Mailchimp Standard (about $350/month for their contact volume) to Brevo — because Brevo bills on emails sent, not contacts stored, their bill fell to a fraction of the Mailchimp quote. Deliverability was comparable at 94-96% after the first month; the trade-off was fewer pre-built templates. The one surprise was SMS pricing, which the client added at roughly $180/month for 12,000 messages, partially offsetting the email savings. Re-checked July 2026: the plan they use was renamed from Business to Standard (same $18 base), and Brevo added a Professional tier ($499/mo) that only matters once monthly sends pass ~150,000. — Rafal Fila, ShadowGen
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