How much does Drip cost in 2026? Pricing breakdown
Quick Answer: Drip re-verified July 2026 (unchanged): a single contact-based plan starting at $39/month for 2,500 contacts and scaling with list size — $89 at 5,000, $154 at 10,000, $699 at 50,000, and $1,199 at 100,000 — with unlimited emails and the full feature set on every tier (visual workflows, revenue attribution, e-commerce playbooks). SMS is a paid add-on with separate credits. Drip's unlimited sends are its differentiator over Klaviyo and Mailchimp, which meter or overage-charge send volume at scale.
Drip Pricing (as of July 2026)
Drip uses a single contact-based plan (re-verified July 2026, unchanged), with unlimited emails and the same features on every tier.
| Contacts | Monthly Price | Emails |
|---|---|---|
| 2,500 | $39 | Unlimited |
| 5,000 | $89 | Unlimited |
| 10,000 | $154 | Unlimited |
| 20,000 | $289 | Unlimited |
| 50,000 | $699 | Unlimited |
| 100,000 | $1,199 | Unlimited |
| 150,000+ | Custom | Unlimited |
Every plan includes the visual workflow builder, pre-built e-commerce playbooks (abandoned cart, browse abandonment, win-back), revenue attribution, behavioural segmentation, A/B testing, and native Shopify/WooCommerce/BigCommerce integrations. SMS is a paid add-on with separate credits.
How Drip compares (10,000 contacts)
| Platform | Monthly | Unlimited emails? | Revenue attribution |
|---|---|---|---|
| Drip | $154 | Yes | Yes |
| Klaviyo (Email) | ~$150 | Metered sends | Yes |
| Mailchimp Standard | ~$100 | Metered sends | Basic |
| ActiveCampaign Plus | ~$149 | Unlimited | Basic |
Drip's unlimited sends are the differentiator for high-frequency senders — brands running many campaigns plus automated flows avoid the overage charges a metered platform like Klaviyo would apply.
Editor's Note: We ran a cost analysis for a D2C brand at 15,000 contacts sending ~180,000 emails/month across 8 campaigns and 6 flows — Drip's unlimited sends avoided the overages Klaviyo would have charged at that volume, and revenue attribution showed a 59:1 ROI on the platform cost. Re-checked July 2026: Drip's pricing is unchanged (from $39 at 2,500 contacts, $154 at 10,000), so it remains the value pick for high-send-frequency e-commerce senders; the one gap is SMS, which is a separate add-on where Klaviyo bundles it. — Rafal Fila, ShadowGen
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