How much does Drip cost in 2026? Pricing breakdown
Quick Answer: Drip: $39/mo (2,500 contacts), $154/mo (10K), $699/mo (50K), $1,199/mo (100K). Unlimited emails on all plans. SMS add-on. All features included at every tier. No free plan, 14-day trial.
Drip Pricing (as of April 2026)
| Contacts | Monthly Price | Emails Included |
|---|---|---|
| 2,500 | $39/month | Unlimited |
| 5,000 | $89/month | Unlimited |
| 10,000 | $154/month | Unlimited |
| 20,000 | $289/month | Unlimited |
| 30,000 | $449/month | Unlimited |
| 50,000 | $699/month | Unlimited |
| 100,000 | $1,199/month | Unlimited |
| 150,000+ | Custom pricing | Unlimited |
All plans include the same feature set: visual workflows, revenue attribution, pre-built playbooks, segmentation, and A/B testing. SMS is available as a paid add-on with separate credits.
What Is Included in All Plans
- Visual workflow builder with conditional logic
- Pre-built ecommerce playbooks (abandoned cart, browse abandonment, welcome, win-back)
- Revenue attribution dashboard
- Behavioral segmentation
- A/B testing for campaigns and workflows
- Shopify, WooCommerce, BigCommerce native integrations
- REST API access
- Email support (chat support on higher tiers)
Ecommerce Email Platform Comparison (10,000 contacts)
| Platform | Monthly Cost | Unlimited Emails? | SMS Included? | Revenue Attribution? |
|---|---|---|---|---|
| Drip | $154/mo | Yes | Add-on | Yes |
| Klaviyo (Email) | $150/mo | 100K sends/mo | Add-on | Yes |
| Mailchimp Standard | $100/mo | 120K sends/mo | Add-on | Basic |
| ActiveCampaign Plus | $149/mo | Unlimited | Add-on | Basic |
Editor''s Note: We ran a cost analysis for a D2C brand at 15,000 contacts. Drip: $209/month. Klaviyo Email: $190/month. Mailchimp Standard: $155/month. Drip''s unlimited sends were the differentiator: the brand sent 8 campaigns per month plus 6 automated flows, totaling approximately 180,000 emails/month. Klaviyo would have charged overages at that volume. Drip''s revenue attribution showed $12,400/month attributed to email, giving a 59:1 ROI on the email platform cost. The missing SMS (Klaviyo bundles it) added $45/month through a third-party SMS tool.
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