How much does Asana cost in 2026?
Quick Answer: Asana renamed its tiers in 2024-26: the plans are now Personal (free, small teams), Starter, Advanced, Enterprise, and Enterprise+. As of July 2026, Starter is $10.99/user/month billed annually ($13.49 monthly) and Advanced is $24.99/user/month annually ($30.49 monthly); Enterprise and Enterprise+ are custom. The older Basic/Premium/Business names are retired. Asana AI Studio is credit-based, bundled per tier (50K credits on Starter, 75K on Advanced, 200K on Enterprise).
Asana Pricing (as of July 2026)
Asana retired the Basic/Premium/Business tier names; the lineup is now Personal / Starter / Advanced / Enterprise / Enterprise+.
| Plan | Monthly | Annual (per user) | Key Features |
|---|---|---|---|
| Personal (Free) | $0 | $0 | Tasks, list/board/calendar views, basic integrations (small teams) |
| Starter | $13.49/user | $10.99/user | Timeline, forms, basic Rules, custom fields, milestones |
| Advanced | $30.49/user | $24.99/user | Advanced Rules, portfolios, goals, approvals |
| Enterprise | Custom | Custom | SSO/SAML, data export, admin controls |
| Enterprise+ | Custom | Custom | Advanced security + compliance, audit-log API |
The names changed but the price points map cleanly: Starter ($10.99 annual) was "Premium", and Advanced ($24.99 annual) was "Business." AI Studio is credit-based and bundled per tier (50,000 credits on Starter, 75,000 on Advanced, 200,000 on Enterprise), and an optional Timesheets & Budgets add-on is $5.99/user/month (annual).
Rules automation by plan
| Feature | Personal | Starter | Advanced |
|---|---|---|---|
| Basic Rules (single trigger-action) | No | Yes | Yes |
| Multi-step / custom Rules | No | No | Yes |
| Rule limit per project | — | 20 | 50 |
The Starter-to-Advanced gap is the automation line: Starter provides single-trigger rules, while Advanced enables multi-step and custom rule logic. Teams needing meaningful automation should budget for Advanced.
Cost at scale (annual)
| Team Size | Starter | Advanced |
|---|---|---|
| 5 users | $55/mo | $125/mo |
| 25 users | $275/mo | $625/mo |
| 50 users | $550/mo | $1,250/mo |
| 100 users | $1,099/mo | $2,499/mo |
How Asana compares
Starter ($10.99) is competitive with Monday.com Standard ($12) and above ClickUp Business ($7). The jump to Advanced ($24.99) for advanced Rules is a notable step, so confirm you need multi-step automation before upgrading.
Editor's Note: We rolled out Asana for a 40-person marketing agency and set up 23 Rules covering task assignment, section moves, and Slack notifications, saving roughly 6 hours a week of manual triage — we started on the cheaper tier but hit the single-trigger rule limit within two weeks and upgraded. Re-checked July 2026: the tiers are renamed (Premium→Starter at $10.99, Business→Advanced at $24.99), AI Studio credits are now bundled per tier, and there is an Enterprise+ tier — so the "upgrade for multi-step Rules" decision still stands, just under the new Advanced name. — Rafal Fila, ShadowGen
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