Asana
by Asana Inc.
Project management platform with Rules automation engine for automating task assignment, status changes, and team notifications. Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024.
Performance Scores
1 ranking evaluated
Score range: 8.4 – 8.4
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#2Best Project Management Automation Tools in 2026
Score: 8.4 · Best for: Mid-size and larger teams standardizing cross-project workflows and dependencies
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Asana pricing (July 2026) | Asana pricing (verified July 2026): Personal (free, small teams), Starter $10.99/user/mo annual ($13.49 monthly), Advanced $24.99/user/mo annual ($30.49 monthly), Enterprise and Enterprise+ (custom). The older Basic/Premium/Business tier names are retired. AI Studio is credit-based, bundled per tier (50K Starter / 75K Advanced / 200K Enterprise credits/mo); an optional Timesheets & Budgets add-on is $5.99/user/mo annual. | Jul 2026 | Asana pricing |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2008 | May 2026 | Asana |
| IPO | 2020 (NYSE: ASAN, direct listing) | May 2026 | Asana SEC filing |
| Annual Revenue | $652 million (FY2024) | May 2026 | Asana 10-K |
| Customers | 150,000+ paying organizations | May 2026 | Asana |
| Rules Engine | Trigger-condition-action, multi-step Rules | May 2026 | Asana |
| Integrations | 200+ including Slack, Google, Microsoft, Salesforce | May 2026 | Asana |
| Free Tier | Basic plan — up to 10 users | May 2026 | Asana |
| Pricing | $10.99 Premium, $24.99 Business per user/month | May 2026 | Asana |
Strengths
- ●Rules engine with broad trigger coverage and unlimited rules on Advanced
- ●Multi-homing places one task in several projects without copies
- ●Portfolios and workload views connect automation to capacity planning
Limitations
- ●Unlimited automation requires the $30.49/user/month Advanced plan
- ●Feature depth brings a real onboarding curve for small teams
Based on evaluations in 1 ranking: Best Project Management Automation Tools in 2026
Pricing Plans
Personal (Free)
For small teams
- ✓Tasks, list/board/calendar views
- ✓Basic integrations
- !Up to 10 collaborators
Starter
(or $10.99/yr)
$13.49/user/mo, $10.99/user billed annually
- ✓Timeline, forms, basic Rules
- ✓Custom fields, milestones
- !50K AI Studio credits/mo
Advanced
(or $24.99/yr)
$30.49/user/mo, $24.99/user billed annually
- ✓Advanced Rules, portfolios, goals
- ✓Approvals, custom rules
- !75K AI Studio credits/mo
Enterprise
Custom (contact sales)
- ✓SSO/SAML, data export
- ✓200K AI Studio credits/mo
Enterprise+
Custom (contact sales)
- ✓Advanced security + compliance
- ✓Audit log API
About Asana
Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024. As of April 2026, Asana serves more than 150,000 paying customers worldwide.
The platform's automation capability centers on Rules, a trigger-condition-action engine. Rules fire when specified events occur (task moved to a section, due date approaching, custom field changed, task completed) and execute actions (assign to team member, move to section, update custom field, add comment, send Slack notification, mark approval). Bundles allow setting up multiple rules simultaneously from pre-built templates. Premium plan ($10.99/user/month) includes basic Rules; Business plan ($24.99/user/month) enables advanced Rules with custom rules and multi-step workflows. Asana supports multiple project views: list, board (kanban), timeline (Gantt), and calendar.
Asana integrates with over 200 applications natively, including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, GitHub, Tableau, and Adobe Creative Cloud. The Asana API (REST) enables custom integrations and workflow automation. Asana also offers Workflow Builder for creating cross-project processes, Forms for standardized intake, and Goals for tracking objectives linked to project work. The free Basic plan supports up to 10 users with limited features.
Integrations (8)
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Project Management AutomationQuestions About Asana
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Can you use Airtable for project management?
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How to automate ticket creation in Jira
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Basecamp (1999) is a flat-rate collaboration suite at $349/month unlimited users with built-in chat, docs, and to-dos. Asana (2008) is per-user workflow software at $13.49-30.49/user/month with multiple views and a rules engine. This 2026 comparison covers pricing, philosophy, integrations, and which tool fits which team size.
Trello vs Asana: Complete Comparison (2026)
A comparison of Trello and Asana for project management in 2026. Trello offers Kanban-first simplicity with Butler automation at $6-12.50/user/month. Asana provides multi-view structured workflows with unlimited rules at $13.49-30.49/user/month. Includes pricing for 15-person teams and migration data.