Asana
by Asana Inc.
Project management platform with Rules automation engine for automating task assignment, status changes, and team notifications. Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024.
Performance Scores
1 ranking evaluated
Score range: 8.4 – 8.4
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#2Best Project Management Automation Tools in 2026
Score: 8.4 · Best for: Mid-size and larger teams standardizing cross-project workflows and dependencies
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Asana pricing (July 2026) | Asana pricing (verified July 2026): Personal (free, small teams), Starter $10.99/user/mo annual ($13.49 monthly), Advanced $24.99/user/mo annual ($30.49 monthly), Enterprise and Enterprise+ (custom). The older Basic/Premium/Business tier names are retired. AI Studio is credit-based, bundled per tier (50K Starter / 75K Advanced / 200K Enterprise credits/mo); an optional Timesheets & Budgets add-on is $5.99/user/mo annual. | Sep 2026 | Asana pricing / Asana Timesheets & Budgets feature page |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2008 | May 2026 | Asana |
| IPO | 2020 (NYSE: ASAN, direct listing) | Jul 2026 | Wikipedia |
| Annual Revenue | $790.8 million (FY2026, ended January 31, 2026) | Jul 2026 | StockAnalysis (Asana FY2026 results, reported March 2, 2026) |
| Customers | 170,000+ paying customers | Jul 2026 | Business Wire (via The Globe and Mail), Asana press release Nov 3, 2025 |
| Rules Engine | Trigger-condition-action, multi-step Rules | Jul 2026 | Asana Rules feature page |
| Integrations | 200+ including Slack, Google, Microsoft, Salesforce | Jul 2026 | Asana product page |
| Free Tier | Personal plan — up to 2 users | Jul 2026 | Asana pricing page |
| Pricing | $10.99 Starter, $24.99 Advanced per user/month billed annually ($13.49/$30.49 month-to-month) | Jul 2026 | Asana pricing page |
Strengths
- ●Rules engine with broad trigger coverage and unlimited rules on Advanced
- ●Multi-homing places one task in several projects without copies
- ●Portfolios and workload views connect automation to capacity planning
Limitations
- ●Unlimited automation requires the $30.49/user/month Advanced plan
- ●Feature depth brings a real onboarding curve for small teams
Based on evaluations in 1 ranking: Best Project Management Automation Tools in 2026
Pricing Plans
Personal (Free)
For small teams
- ✓Tasks, list/board/calendar views
- ✓Basic integrations
- !Up to 10 collaborators
Starter
($10.99/mo billed annually)
$13.49/user/mo, $10.99/user billed annually
- ✓Timeline, forms, basic Rules
- ✓Custom fields, milestones
- !50K AI Studio credits/mo
Advanced
($24.99/mo billed annually)
$30.49/user/mo, $24.99/user billed annually
- ✓Advanced Rules, portfolios, goals
- ✓Approvals, custom rules
- !75K AI Studio credits/mo
Enterprise
Custom (contact sales)
- ✓SSO/SAML, data export
- ✓200K AI Studio credits/mo
Enterprise+
Custom (contact sales)
- ✓Advanced security + compliance
- ✓Audit log API
About Asana
Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024. As of April 2026, Asana serves more than 150,000 paying customers worldwide.
The platform's automation capability centers on Rules, a trigger-condition-action engine. Rules fire when specified events occur (task moved to a section, due date approaching, custom field changed, task completed) and execute actions (assign to team member, move to section, update custom field, add comment, send Slack notification, mark approval). Bundles allow setting up multiple rules simultaneously from pre-built templates. Premium plan ($10.99/user/month) includes basic Rules; Business plan ($24.99/user/month) enables advanced Rules with custom rules and multi-step workflows. Asana supports multiple project views: list, board (kanban), timeline (Gantt), and calendar.
Asana integrates with over 200 applications natively, including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, GitHub, Tableau, and Adobe Creative Cloud. The Asana API (REST) enables custom integrations and workflow automation. Asana also offers Workflow Builder for creating cross-project processes, Forms for standardized intake, and Goals for tracking objectives linked to project work. The free Basic plan supports up to 10 users with limited features.
Integrations (8)
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Project Management AutomationQuestions About Asana
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The closest alternatives to Fibery in 2026 are Notion, Airtable, ClickUp, monday.com, Linear and Asana, and the right one depends on which part of Fibery matters. Teams that want the connected custom data model usually shortlist Notion and Airtable; teams that want a ready-made process out of the box shortlist ClickUp, monday.com, Linear or Asana, all of which cost less to start but hold their structure fixed.
Basecamp vs Asana: which is better for team collaboration in 2026?
Basecamp is a flat-rate collaboration suite at $299/month (billed annually) for unlimited users, ideal for teams above 25 people that prefer opinionated tooling. Asana is per-user workflow software at $13.49-30.49/user/month with multiple views, custom rules, and portfolios, suited to teams needing configurability.
Linear vs Jira: which issue tracker is right in 2026?
Linear is a fast, opinionated issue tracker priced from $10/user/month billed annually ($12 monthly), suited to product engineering teams under 200 people. Jira is a configurable enterprise standard from $7.75/user/month, preferred by larger organizations needing custom workflows, audit trails, and ITSM integration.
Can you use Airtable for project management?
Yes. Airtable supports project management with a tasks table linked to projects, views for Kanban and Gantt-style timelines, Interface Designer for custom dashboards, and automations for status changes. It is strong for operations-heavy teams but lacks native time tracking and sprint-specific features found in dedicated PM tools.
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Linear and Jira target software teams with opposing philosophies. Linear (founded 2019) is a keyboard-driven, opinionated issue tracker priced from $10/user/month. Jira (Atlassian, 2002) is the configurable enterprise standard from $7.75/user/month. This 2026 comparison covers workflow models, automation, pricing, and when each is the right choice.
Basecamp vs Asana 2026: Flat-Rate Collaboration vs Per-User Workflow
Basecamp (1999) is a flat-rate collaboration suite at $299/month (billed annually) for unlimited users with built-in chat, docs, and to-dos. Asana (2008) is per-user workflow software at $13.49-30.49/user/month with multiple views and a rules engine. This 2026 comparison covers pricing, philosophy, integrations, and which tool fits which team size.
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A comparison of Trello and Asana for project management in 2026. Trello offers Kanban-first simplicity with Butler automation at $6-12.50/user/month. Asana provides multi-view structured workflows with unlimited rules at $13.49-30.49/user/month. Includes pricing for 15-person teams and migration data.