ActiveCampaign Pricing in 2026 — Plans and Cost Breakdown

How much does ActiveCampaign cost in 2026?

Quick Answer: ActiveCampaign pricing starts at $15/month (Starter, 1,000 contacts) and scales to $145/month (Enterprise). The Plus plan at $49/month adds CRM and sales automation, while the Pro plan at $79/month unlocks predictive sending and split automations. All prices are for annual billing with 1,000 contacts; costs increase with contact count.

ActiveCampaign Pricing Overview

ActiveCampaign uses a contact-based pricing model where your monthly cost depends on both the plan tier and the number of contacts in your account. All plans include email sending, automation, and CRM features, with higher tiers unlocking advanced capabilities.

ActiveCampaign Pricing Tiers (2026)

Plan	Price (1,000 contacts)	Price (10,000 contacts)	Key Features
Starter	$15/month	$86/month	Email marketing, basic automation, inline forms, 1 user
Plus	$49/month	$160/month	CRM with sales automation, landing pages, lead scoring, 3 users
Pro	$79/month	$262/month	Predictive sending, split automations, site messaging, 5 users
Enterprise	$145/month	$424/month	Custom objects, HIPAA support, unlimited users, dedicated account rep

Prices shown are for annual billing. Monthly billing is approximately 20-25% higher.

What Each Tier Includes

Starter — Email Marketing Essentials

The Starter plan covers core email marketing: drag-and-drop email builder, basic automation workflows (up to 5 actions), inline forms, segmentation, and campaign reporting. Limited to 1 user and 1 automation trigger per workflow.

Plus — CRM and Sales Automation

The Plus plan adds a built-in CRM with deal pipelines, contact scoring, SMS marketing, landing pages, and Facebook Custom Audiences integration. Automations support unlimited actions and conditional branching. Includes 3 user seats.

Pro — Advanced Automation and AI

The Pro plan unlocks predictive sending (AI-optimized send times), split automations for A/B testing entire workflow branches, site messaging, attribution reporting, and win probability scoring. This tier provides the best balance of features and cost for growing businesses.

Enterprise — Full Platform with Compliance

The Enterprise plan adds custom objects for flexible data modeling, HIPAA compliance support, a dedicated account representative, custom mail server domains, and uptime SLAs. It is designed for large organizations with complex data requirements.

ActiveCampaign vs Competitors on Price

Platform	1,000 contacts	10,000 contacts	Free Tier
ActiveCampaign (Plus)	$49/month	$160/month	No (14-day trial)
Mailchimp (Standard)	$20/month	$100/month	Yes (500 contacts)
Klaviyo	$30/month	$150/month	Yes (250 contacts)

ActiveCampaign is more expensive than Mailchimp at the same contact count, but its automation builder is significantly more powerful. Compared to Klaviyo, pricing is similar, but ActiveCampaign serves a broader range of industries while Klaviyo specializes in ecommerce.

Verdict

ActiveCampaign offers strong value at the Pro tier ($79/month for 1,000 contacts), where predictive sending and split automations justify the premium over Mailchimp. The Plus plan is the sweet spot for small businesses needing CRM and email automation in one tool. The Starter plan is limiting and often not sufficient for serious automation workflows.