How much does ActiveCampaign cost in 2026?
Quick Answer: ActiveCampaign offers four pricing tiers as of March 2026: Lite from $29/month (1,000 contacts), Plus from $49/month, Professional from $149/month, and Enterprise from $259/month. All plans are billed annually; monthly billing adds approximately 20-25% to each tier. Pricing scales with contact count, and all tiers include email marketing, automation workflows, and CRM access.
ActiveCampaign Pricing Tiers (as of March 2026)
ActiveCampaign uses a contact-based pricing model where the monthly cost increases as the number of contacts grows. All plans include email marketing, marketing automation, and basic CRM functionality. The prices listed below reflect annual billing for 1,000 contacts.
| Plan | Monthly Cost (Annual Billing) | Monthly Cost (Monthly Billing) | Key Features |
|---|---|---|---|
| Lite | $29/mo | $39/mo | Email marketing, automation workflows, inline forms, site tracking, API access |
| Plus | $49/mo | $70/mo | Everything in Lite + CRM with sales automation, contact scoring, SMS marketing, custom branded forms |
| Professional | $149/mo | $187/mo | Everything in Plus + predictive sending, split automation, site messaging, attribution reporting |
| Enterprise | $259/mo | $323/mo | Everything in Professional + custom reporting, custom objects, single sign-on, uptime SLA, dedicated account rep |
Pricing at Scale
ActiveCampaign pricing increases significantly as contact volume grows. Below are representative annual-billing prices:
| Contacts | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| 1,000 | $29/mo | $49/mo | $149/mo | $259/mo |
| 5,000 | $69/mo | $119/mo | $209/mo | $379/mo |
| 10,000 | $119/mo | $199/mo | $309/mo | $489/mo |
| 25,000 | $189/mo | $319/mo | $479/mo | $699/mo |
| 50,000 | $289/mo | $479/mo | $699/mo | Custom |
| 100,000+ | Custom | Custom | Custom | Custom |
Feature Comparison by Plan
| Feature | Lite | Plus | Professional | Enterprise |
|---|---|---|---|---|
| Email sends/month | 10x contacts | 10x contacts | 12x contacts | 15x contacts |
| Automation workflows | Unlimited | Unlimited | Unlimited | Unlimited |
| Users | 1 | 3 | 5 | 10 |
| CRM + Sales Automation | No | Yes | Yes | Yes |
| Contact Scoring | No | Yes | Yes | Yes |
| SMS Marketing | No | Yes | Yes | Yes |
| Predictive Sending (AI) | No | No | Yes | Yes |
| Attribution Reporting | No | No | Yes | Yes |
| Custom Objects | No | No | No | Yes |
| Uptime SLA | No | No | No | Yes |
| Dedicated Account Rep | No | No | No | Yes |
Hidden Costs and Considerations
- Contact count includes unsubscribed contacts unless manually cleaned. Regularly purging inactive contacts can reduce costs by 10-30%.
- SMS credits are billed separately at approximately $0.015-$0.045 per message depending on country. SMS is not included in the base plan price.
- CRM add-on is only available on Plus and above. Lite users who need sales pipeline management must upgrade.
- Transactional email (order confirmations, password resets) requires the Postmark add-on, priced separately starting at $15/month for 10,000 emails.
ActiveCampaign vs Competitors (as of March 2026)
| Platform | Starting Price | Free Tier | Best For |
|---|---|---|---|
| ActiveCampaign | $29/mo | No (14-day trial) | SMBs needing marketing automation + CRM |
| Mailchimp | $20/mo | Yes (500 contacts) | Email marketing with basic automation |
| Brevo (Sendinblue) | $25/mo | Yes (300 emails/day) | Transactional + marketing email |
| Klaviyo | $20/mo | Yes (250 contacts) | E-commerce email and SMS |
| HubSpot Marketing | $50/mo | Yes (limited) | All-in-one marketing + CRM |
Editor's Note: We switched a 15-person B2B SaaS marketing team from Mailchimp ($350/month for 28,000 contacts) to ActiveCampaign Plus ($319/month for 25,000 contacts) in 2025. The cost was nearly identical, but ActiveCampaign's automation builder and lead scoring reduced manual follow-up work by roughly 6 hours per week. The main gap: ActiveCampaign's reporting dashboard is less visual than Mailchimp's. We supplemented with a simple Looker Studio integration.
Bottom Line
ActiveCampaign is competitively priced for teams that need both email marketing and CRM in a single platform. The Lite plan suits solo operators and small lists. Plus is the most popular tier due to CRM inclusion. Professional is worth the jump for teams sending high-volume campaigns that benefit from predictive send-time optimization. Enterprise pricing is negotiable for lists above 50,000 contacts.
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