Gorgias
by Gorgias Inc.
Ecommerce helpdesk built for Shopify with ticket automation, macros, and revenue attribution on support conversations. Gorgias is an ecommerce customer support platform founded in 2015 in San Francisco. As of April 2026, Gorgias serves more than 15,000 ecommerce brands, primarily on Shopify, and is widely used among mid-market direct-to-consumer retailers.
Performance Scores
1 ranking evaluated
Score range: 7.6 – 7.6
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#8Best Customer Support Automation Tools in 2026
Score: 7.6 · Best for: Ecommerce support teams that need order-aware automation tightly integrated with Shopify
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2015 | Apr 2026 | Gorgias |
| Customers | 15,000+ ecommerce brands, primarily Shopify | Apr 2026 | Gorgias |
| Starter Plan | $10/month (Starter, 50 billable tickets) | Apr 2026 | Gorgias |
| Basic Plan | $60/month (Basic, 300 tickets) | Apr 2026 | Gorgias |
| Pro Plan | $360/month (Pro, 2,000 tickets) | Apr 2026 | Gorgias |
| Shopify Integration | Native Shopify integration: orders, refunds, edits in-ticket | Apr 2026 | Gorgias |
| Channels | Email, chat, SMS, phone, Instagram, Facebook, TikTok | Apr 2026 | Gorgias |
| Unlimited Users | Unlimited users on all plans | Apr 2026 | Gorgias |
Strengths
- ●Native Shopify, Magento, and BigCommerce integration
- ●Macros and rules tuned for ecommerce ticket types
- ●Order context surfaced inside tickets
- ●Active automation library for refunds, exchanges, and order edits
Limitations
- ●Narrow fit outside ecommerce
- ●Per-ticket pricing can escalate at high volume
- ●Reporting depth trails Zendesk and Freshdesk
Based on evaluations in 1 ranking: Best Customer Support Automation Tools in 2026
About Gorgias
Gorgias is an ecommerce customer support platform founded in 2015 in San Francisco. As of April 2026, Gorgias serves more than 15,000 ecommerce brands, primarily on Shopify, and is widely used among mid-market direct-to-consumer retailers.
The platform centralizes support across email, live chat, SMS, phone, Instagram, Facebook, and TikTok into a unified ticket inbox. Native Shopify integration surfaces the customer's order history, shipping status, and lifetime value directly inside each ticket, and agents can issue refunds, cancel orders, or edit shipping without leaving the helpdesk. Automation rules route tickets by intent, tag conversations, auto-close spam, and trigger macros that insert dynamic customer data. Rule-based and AI-powered auto-replies handle common requests (order status, returns, shipping) without agent intervention.
Gorgias uses ticket-based pricing starting at $10/month for the Starter plan (50 billable tickets/month). Basic is $60/month (300 tickets), Pro $360/month (2,000 tickets), Advanced $900/month (5,000 tickets), and Enterprise custom. Additional tickets beyond plan limits incur overage fees. All plans include unlimited users, unlimited channels, and unlimited automation rules. The Automate add-on, which uses AI to resolve tickets automatically, is priced separately based on resolved ticket volume.
Gorgias integrates natively with Shopify, Shopify Plus, BigCommerce, Magento (Adobe Commerce), Recharge, Klaviyo, Yotpo, Attentive, Postscript, Loop Returns, and Gorgias's Shopify App Store listings. The REST API and webhooks support custom integrations.
Integrations (8)
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Questions About Gorgias
What is the best customer support automation with AI in 2026?
The best AI-powered customer support automation tools in 2026 are Intercom Fin, Zendesk AI, Freshdesk Freddy AI, Help Scout AI, and Gorgias Automate. Intercom Fin and Zendesk AI lead on resolution rates, Freshdesk Freddy on agent assist, Help Scout on small-team simplicity, and Gorgias on ecommerce.
What are the best Kustomer alternatives in 2026?
As of April 2026, the leading Kustomer alternatives are Zendesk (largest market share with AI Agents), Intercom (messaging-first with Fin AI), Freshdesk (lower-cost mid-market), Gorgias (ecommerce-specialized), and Salesforce Service Cloud (enterprise CRM-integrated). Choice depends on channel mix, industry, and CRM stack.
How do you set up Gorgias auto-replies in 2026?
As of April 2026, Gorgias auto-replies are configured through the Rules engine: create a Rule with a trigger (new ticket), conditions (e.g., subject contains "order status"), and an action that sends a saved Macro response. Auto-replies can be paired with Gorgias AI Agent for fully automated resolution of common questions.
What is the best customer support automation tool in 2026?
The top customer support automation tools in 2026 are [Zendesk](/tools/zendesk/) (broadest enterprise help desk with Advanced AI), [Intercom](/tools/intercom/) (Fin AI agent with resolution-based pricing), and [Freshdesk](/tools/freshdesk/) (Freshworks suite with Freddy Copilot included on higher tiers).