Coefficient
by Coefficient Software
Live two-way data sync from CRMs, databases, and ad platforms into Google Sheets and Microsoft Excel via a spreadsheet add-in. Coefficient is a spreadsheet add-in built by Coefficient Software, founded in 2020 in Palo Alto, California. The company raised an $18 million Series A in 2022 led by Battery Ventures and serves more than 350,000 users as of 2026, primarily revenue operations, sales operations, and finance teams that build reports inside Google Sheets or Microsoft Excel.
Key Facts
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2020 | May 2026 | — |
| Headquarters | Palo Alto, California | May 2026 | — |
| Funding | $18M Series A (2022), Battery Ventures | May 2026 | — |
| Users | 700,000+ users | Jul 2026 | Coefficient homepage |
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Starter pricing | $49/user/month billed annually ($59 month-to-month) — Starter; $99/user/month billed annually ($119 month-to-month) — Pro, max 5 users | Jul 2026 | Coefficient pricing page (annual-default toggle; data-monthly attributes and FAQ JSON-LD show $59/$119 monthly billing) |
| Free tier | Free: 5,000-row import limit, 3 standard sources | Jul 2026 | Coefficient pricing page |
| Coefficient pricing (July 2026) | Coefficient pricing (verified July 2026) now has four tiers: Free ($0, 5,000 rows/mo, 3 sources), Starter $49/user/mo (all 80+ connectors, scheduled refresh, AI formulas), Pro $99/user/mo (two-way writeback to Salesforce/HubSpot/Snowflake, SSO; capped at 5 users), and Enterprise custom. The old "Pro $49 / Business $99" names were renamed to Starter/Pro. Annual billing saves ~20%. | Jul 2026 | Coefficient pricing |
features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Integrations | 150+ connectors | Jul 2026 | Coefficient homepage |
| Two-way sync | Salesforce, HubSpot, Snowflake, BigQuery, MySQL, QuickBooks, Shopify, Rippling (writeback) | Jul 2026 | Coefficient homepage (2waysync integration icons in page HTML) |
Pricing Plans
Starter
$49/user/mo (~20% off annual)
- ✓All 80+ connectors, scheduled refresh
- ✓AI formulas + SQL
- !6 standard sources
Pro
$99/user/mo (capped at 5 users)
- ✓Two-way writeback (Salesforce/HubSpot/Snowflake)
- ✓SAML SSO, audit logs
Enterprise
Custom; larger row limits, custom connectors
- ✓Data residency, SLAs, dedicated CSM
About Coefficient
Coefficient is a spreadsheet add-in built by Coefficient Software, founded in 2020 in Palo Alto, California. The company raised an $18 million Series A in 2022 led by Battery Ventures and serves more than 350,000 users as of 2026, primarily revenue operations, sales operations, and finance teams that build reports inside Google Sheets or Microsoft Excel.
Coefficient differs from competitors like Rows, Equals, and Causal because it lives inside existing Google Sheets and Excel files rather than replacing them. Users install the add-in, authenticate to data sources, and then pull data with a sidebar or with Coefficient functions. Two-way sync supports writeback to source systems for select integrations (Salesforce, HubSpot, Snowflake), turning a spreadsheet into a lightweight CRM editing surface.
The platform supports 150+ connectors including Salesforce, HubSpot, Pipedrive, Snowflake, BigQuery, Redshift, PostgreSQL, MySQL, Stripe, NetSuite, Shopify, Mixpanel, Amplitude, Tableau, Looker, and Slack. Scheduled refreshes pull data on cadence (hourly, daily, custom). Coefficient also ships AI features that generate formulas, charts, and SQL queries from natural-language prompts.
Coefficient pricing is per-user with a freemium tier. Free includes 5,000 rows/month and basic connectors; Pro is $49/user/month; Business is $99/user/month; Enterprise is custom.
Integrations (8)
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Questions About Coefficient
How much does Coefficient cost in 2026?
Coefficient now has four tiers (verified July 2026): Free ($0, 5,000 rows/month, 3 sources), Starter $49/user/month (all 150+ connectors, scheduled refresh, AI formulas), Pro $99/user/month (two-way writeback to Salesforce, HubSpot, and Snowflake, plus SAML SSO — capped at 5 users), and custom Enterprise. The former "Pro $49 / Business $99" tiers were renamed Starter/Pro. Annual billing saves about 20%, and AI usage is included with no per-prompt metering. Coefficient connects live business data into Google Sheets and Excel.
Coefficient review 2026: features, pricing, and verdict
Coefficient is a Google Sheets and Excel add-in with 150+ live data connectors and two-way writeback to Salesforce, HubSpot, and Snowflake. Pro is $49/user/month; free up to 5,000 rows/month. Used by 700,000+ users.