How much does Coefficient cost in 2026?
Quick Answer: Coefficient now has four tiers (verified July 2026): Free ($0, 5,000 rows/month, 3 sources), Starter $49/user/month (all 150+ connectors, scheduled refresh, AI formulas), Pro $99/user/month (two-way writeback to Salesforce, HubSpot, and Snowflake, plus SAML SSO — capped at 5 users), and custom Enterprise. The former "Pro $49 / Business $99" tiers were renamed Starter/Pro. Annual billing saves about 20%, and AI usage is included with no per-prompt metering. Coefficient connects live business data into Google Sheets and Excel.
Coefficient Pricing (as of July 2026)
Coefficient renamed its tiers in 2026; the lineup is now four tiers.
| Plan | Price | Rows/month | Writeback | SSO |
|---|---|---|---|---|
| Free | $0 | 5,000 | No | No |
| Starter | $49/user/month | 100,000 | No | No |
| Pro | $99/user/month (cap 5 users) | 1,000,000 | Yes | Yes |
| Enterprise | Custom | Custom | Yes | Yes |
The names changed (former Pro $49 → Starter $49, Business $99 → Pro $99) but the price points map cleanly. Starter adds all 150+ connectors, scheduled refresh, and AI formulas; Pro adds two-way writeback (Salesforce/HubSpot/Snowflake) and SSO and is capped at 5 users. AI usage is included with no per-prompt metering (unlike Rows, which meters AI). Annual billing saves ~20%; nonprofits and universities get 50% off Pro.
How Coefficient compares (10-user RevOps team)
| Tool | Monthly | Note |
|---|---|---|
| Coefficient Starter | $490 | All connectors, no writeback |
| Coefficient Pro | up to $495 (5-user cap) | Writeback + SSO |
| Supermetrics Standard | ~$390 | Ads-focused |
| Custom Apps Script | free + eng time | DIY |
Coefficient's writeback (pushing edited spreadsheet data back to Salesforce/HubSpot/Snowflake) has no exact equivalent at this price, which is what justifies the Pro tier.
Editor's Note: Coefficient's differentiator is two-way writeback — editing data in a sheet and pushing it back to Salesforce or Snowflake — which most spreadsheet-connector tools do not offer. Re-checked July 2026: Coefficient renamed its tiers (Pro→Starter at $49, Business→Pro at $99) and the Pro tier is now capped at 5 users, so a larger RevOps team that needs writeback should model against that cap or price Enterprise. AI usage is still bundled with no per-prompt fee, which is a real cost advantage over metered competitors. — Rafal Fila, ShadowGen