Moxo vs Lindy in 2026: Who Presses Approve When the Agent Asks
Lindy, founded in 2023, sells an AI teammate that lives in Slack and in each person's inbox; Moxo, whose predecessor Moxtra was co-founded in 2012, runs multi-party processes where approvals are steps only a person can close. Moxo wins three rounds to two: who closes the step, work across companies and the record. Lindy wins reach and testing. Vendor pages and docs read 28 September 2026.
The Bottom Line: The deciding question is who presses Approve when the agent asks. On Lindy it can be the requester ("The person who asked can approve their own request"), and web chat, Slack DMs, iMessage and SMS ask no one, because "Guardrails apply in shared Slack threads only." On Moxo a named person closes the approval as a step and the AI agent sits in the record as a separate kind of user, though Moxo's published way in is $5,000 a year and its named agents start on the custom-quoted Scale plan. Around that question Lindy is the broader worker, at $29.99 a user a month with 1,000+ tools, computer use on every plan and a dry run that shows what a routine would do before it does it.
Overview
Moxo and Lindy both sell AI that does work and then asks a person before anything important happens. Lindy is an AI teammate: it lives in your Slack, reads each person's inbox and calendar, joins their meetings and runs routines on a schedule. Moxo is a process orchestrator: a template of human steps, AI steps and automations, where each flow runs across named parties, clients included. The question between them is who presses Approve, and what the record says about it afterwards.
Five rounds are scored below, and Moxo takes three of them. Lindy's side rests on lindy.ai/pricing, its security, enterprise and legal pages, and five pages of docs.lindy.ai, all read 28 September 2026. Moxo's side rests on moxo.com/pricing and its developer documentation read the same day, plus synthetic AutomationAtlas builder tests recorded on 14 and 15 September 2026.
Company Snapshot
| Moxo | Lindy | |
|---|---|---|
| Founded | Predecessor Moxtra "co-founded in 2012" (PR Newswire, June 2021) | 2023, by Flo Crivello (Atlas Lindy profile, from lindy.ai/about, 26 Mar 2026) |
| Legal entity | Moxo, Inc., San Francisco (Terms and Conditions, 17 Sep 2026) | Crivello Corp, "doing business as Lindy", registered in Oregon (Terms of Service, updated 24 Sep 2026) |
| Customers | No count in the sources read (28 Sep 2026) | "Join thousands of teams already working with Lindy" (pricing page, 28 Sep 2026) |
| Funding / valuation | Private company; third-party totals conflict (14 Sep 2026) | Third-party totals conflict, $33M against $53M (Atlas Lindy profile, 2026) |
| Recent signal | API chat messages now mark each author internal, external, agent or system (changelog, read 28 Sep 2026) | Per-seat pricing, Plus at $29.99 a user a month (28 Sep 2026), against a $49.99 Plus plan recorded on 31 Jul 2026 |
The Core Trade-Off: Who Closes the Step Goes to Moxo, by Knockout
Moxo wins this round by knockout, because its record keeps the agent and the approver apart by type. Every Moxo user has a kind, and one of the four is agent, "an AI agent that performs work automatically", beside internal staff, external participants and the service identity behind an API key (developers.moxo.com/v1/openapi.json, read 28 September 2026). When an agent takes a step, the assignment names it inline, "kind=agent for AI assignees", in a preparer, executor or reviewer role. A flow keeps its AI agents in a separate list from its human roster. Approvals, reviews and sign-offs are steps its product page says "only a person can close" (moxo.com/product, read 15 September 2026). The agent drafts, a named person decides, and the record says which was which.
Lindy's approval is a guardrail on an integration, and its documentation draws the edges tightly. Each integration is set to "Always allow", "Require approval" or "Don't offer", and "Reads are never guarded". Then comes the sentence that matters: "Guardrails apply in shared Slack threads only. Your web app chat, Slack DMs with Lindy, and iMessage and SMS aren't guarded" (docs.lindy.ai, read 28 September 2026). When a write does wait, "The person who asked can approve their own request, and so can any workspace owner or admin." The approval card also carries "Always allow", which changes the rule "workspace-wide if an owner or admin clicks it". That is quick for a small team, and a large one will want a policy for who clicks it.
Lindy's pricing page answers "Will Lindy do anything without my approval?" with "No." The integrations guide is the more precise of the two, and it is the one to write an approval policy from. For an assistant working for one person, the requester approving their own draft is the point; it does not give an auditor a second person. Moxo's named agents start on the custom-quoted Scale plan, so its win here comes at a quoted price.
Reach Goes to Lindy, by Knockout
Lindy wins reach by knockout. It "connects to 1,000+ tools", plugs in any MCP server, and where a tool has neither, "It can drive the browser the way a person would, or write its own integration against the tool's API" (docs.lindy.ai, read 28 September 2026). It records meetings on Google Meet, Zoom and Teams, manages up to five inboxes, drafts replies in your voice and answers on iMessage. Plus, at "$ 29.99 /mo per user", already includes computer use; the higher plans add credits, not features (lindy.ai/pricing, read 29 September 2026).
Moxo does not try to be that worker. Team lists "Third party integrations" and six AI utilities, Extract, Write, Custom prompt, Transcribe, Summarize and Translate, which run as steps inside a flow; the named agents, Webhooks, REST APIs and Connect via MCP start on Scale (moxo.com/pricing, read 28 September 2026). A Moxo agent works inside a process somebody designed. A Lindy agent goes looking for work in your inbox, your calendar and your Slack.
If what you need is an assistant that clears each person's admin every week, Moxo is the wrong choice, and no amount of approval design changes that.
Work That Crosses Companies Goes to Moxo
Moxo takes this round because its unit of work has parties, not a user. A template declares roles, placeholders "for the people who will do the work", and starting a flow binds each role to a real user or a team queue (developers.moxo.com, read 28 September 2026). Inside the flow a person is a manager, a viewer, or a participant who "sees only assigned actions + explicit view grants". A staff note marked internal_only is "never shown to external participants". One flow can hold your partner, your paralegal, an AI preparer and the client, each seeing only their part.
Lindy's unit is the seat. Its team setup guide describes two ways someone joins, an admin invitation or an @mention in Slack, and "Either way they take a seat on your workspace billing and draw from your shared credit pool" (docs.lindy.ai, read 28 September 2026). The pricing FAQ is blunter: "Anyone who uses Lindy takes a seat". That is a clean model for a team. For a client who must act on something, the documented choices are a billed seat or a message Lindy sends on your behalf.
Lindy's model wins on simplicity, because there is no process to design before the first result arrives. Moxo's asks you to draw the process first, which is work, and it is the work that makes a counterparty's turn visible.
Testing Before Trusting Goes to Lindy
Lindy wins this round with a feature worth copying: the dry run. It "fires a routine end to end on your real data and shows you exactly what it would have done, without doing it", with "Real triggers, real reads, real judgment, and nothing sent, posted, or written" (docs.lindy.ai, read 28 September 2026). The guide even tells you to narrow the window to a quiet period and check the routine "stays silent instead of inventing filler", the test most teams forget. A personal routine can also be converted into a Python script, so runs that need no judgment finish without waking the model, "faster, cheaper, predictable".
Moxo tests the design rather than the judgment. Its AI builder, callable over the API, runs in a decisive mode that "never asks clarifying questions" and instead "reports what it assumed in the result's assumptions", and a draft that fails publish validation stays a draft (developers.moxo.com, read 28 September 2026). That catches a malformed process. It does not show what an agent would have decided on last Tuesday's real inbox, which is the question a cautious approver actually has.
The Record Goes to Moxo, Narrowly
Moxo takes the record round narrowly, on portability. A flow's audit trail is an API call returning "every action taken, by whom, and when"; a flow exports as a ZIP of "the flow's data and attachments", which the reference calls "useful for archival, compliance exports, and migrations"; and a template exports as a .moxo.json definition (developers.moxo.com, read 28 September 2026). In synthetic tests on 14 and 15 September 2026, every audit row carried an actor, including "AI Agent" for the agent's own work. The audit log starts on Scale.
Lindy's security page says "Every action Lindy takes is logged. You can see exactly what happened, when, and why" (read 28 September 2026). Its billing guide puts "SSO, SCIM, audit logs, and HIPAA/BAA on Enterprise". Both logs therefore sit behind a quote. Moxo documents how the evidence leaves the product; for Lindy, ask how an audit export works before you sign. The Moxo vs Kissflow guide sets Moxo's log against a portal audit trail that publishes every field.
Pricing (as of September 2026)
Moxo (from moxo.com/pricing)
Team is "$5,000/yr" for "100 flows/yr · $100 of AI/yr · Unlimited seats", read 28 September 2026, with no monthly figure and no free plan. Every plan's button reads "Book a demo", and the header also links "Request free trial", a trial Moxo's team builds around your processes with no length stated. Scale is a custom quote with unlimited seats; its "500 flows/yr · $500 of AI/yr" line, shown on 22 September 2026, was no longer listed on 28 September. Scale is where Agent Foundry, the Automation, Review, Prepare and Advise Agents, SAML SSO, Webhooks, REST APIs and the audit log begin. Enterprise adds Supervisor Agents and "Bring your own model / agent". No overage rate is published, and the API answers 402 QUOTA_EXCEEDED when a plan quota is reached.
Lindy (from lindy.ai/pricing)
Plus is "$ 29.99 /mo per user" with 3,000 credits per user a month, Pro "$ 99.99 /mo per user" with 15,000, and Max "$ 199.99 /mo per user" with 35,000, read 28 September 2026; the docs round these to $30, $100 and $200. Enterprise is "Talk to sales" and adds HIPAA with a signed BAA, audit logs, SSO and SCIM. Credits are "about one cent each" and pool across the workspace. Plan credits do not roll over, but admin top-ups at "$10 per 1,000 credits" carry over and do not expire. When the pool runs low, "Lindy pauses credit-using actions and tells you". Per-person caps are soft at the edge: "We can only stop credit usage after the limit has been exceeded, not at the exact threshold."
Cost Comparison (Estimated Annual)
| Tier | Moxo | Lindy |
|---|---|---|
| Entry paid, published | Team, $5,000/yr, annual only | Plus, $29.99 per user a month |
| What grows the bill | Flows used in a year | People who use it |
| Seats | Unlimited | One per person, Slack joiners included |
| Allowance | 100 flows and $100 of AI a year | 3,000 credits per Plus seat a month |
| At the limit | 402 QUOTA_EXCEEDED; no published overage | Pauses; top-ups at $10 per 1,000 credits |
| Audit log | Scale (custom quote) | Enterprise (custom quote) |
| SSO | SAML on Scale | SSO and SCIM on Enterprise |
The meters cross at a headcount. At Plus list price, 14 seats cost $5,038 a year, just past Moxo Team's $5,000 (AutomationAtlas arithmetic), though the two sums buy different things: Lindy's pays for an assistant per person, Moxo's for 100 processes with any number of people in them.
Editor's Note: The two products put the approval in different places, and both placements are deliberate. On Lindy it is a per-integration guardrail that applies "in shared Slack threads only", so for a team rollout we would set every write-capable integration to Require approval and route agent work through a shared thread. On Moxo it is a step a named person closes, which earns its keep once a client holds one of those steps. The Lindy feature we would copy first is the dry run: "Real triggers, real reads, real judgment, and nothing sent, posted, or written" is the check most teams skip before handing an agent their inbox. — Rafal Fila, ShadowGen
Governance, Admin Controls, and Compliance
Lindy names its auditor. Its security page says "SOC 2 Type II Certified" and "Audited by Johanson Group", and lists HIPAA, GDPR and PIPEDA (read 28 September 2026). Its Terms of Service, updated 24 September 2026, add the condition behind the badge: unless you have "entered into a separate Business Associate Agreement with the Company, the Services are not tailored to comply with" HIPAA. The BAA is an Enterprise item.
Moxo's security page says it "is SOC 2 Type II and SOC 3 certified", while its Description of Services says only that "Moxo undergoes SOC 2 Type II auditing", so ask for the report behind both. Its legal pages state no retention period, though its security page markets a "7+ Year audit trail".
On training, the two match. Lindy's Terms say "We do not use your Contributions to train AI models, and our AI model providers have agreed not to use them to train their models"; Moxo's say "Moxo will not use AI Content to train Moxo's own AI models" and bar its third-party providers from doing so. Admin controls differ in reach. Lindy's workspace settings toggle meeting recording, email drafting and email triaging for everyone, while Moxo lets administrators hide step types or integrations from the builder.
Selection Framework
Start from who has to answer for the decision, then from where the work lives.
| Priority | Recommended platform |
|---|---|
| An agent's work and a person's decision recorded as different kinds of actor | Moxo (user kind agent; step assignee kind=agent) |
| An approval that holds in every channel, not only shared Slack threads | Moxo (approvals are steps only a person can close) |
| A client who holds a step of their own in the process | Moxo (roles bound at flow start; external participants) |
| Staff notes the client must never see, in the same thread | Moxo (internal_only chat visibility) |
| Evidence that leaves the product as a file | Moxo (flow export as ZIP, from Scale) |
| An assistant for each person's inbox, calendar and meetings | Lindy (Plus from $29.99 a user a month) |
| Work in tools with no API | Lindy (browser use and self-written integrations; computer use on every plan) |
| Seeing what an automation would do before it does it | Lindy (dry run on real data) |
| A first result with no process to design | Lindy (invite a seat or @mention it in Slack) |
| A published price for more capacity mid-month | Lindy (top-ups at $10 per 1,000 credits) |
Tools Mentioned
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