What is Retool?
Quick Answer: Retool is a low-code platform for building internal tools and business applications. Founded in 2017 by David Hsu, it provides pre-built UI components that connect to databases, APIs, and SaaS applications, enabling developers to build admin panels, dashboards, and CRUD apps without front-end coding.
What Is Retool?
Retool is a low-code development platform designed specifically for building internal tools. Founded in 2017 by David Hsu in San Francisco, the company has raised over $445 million in funding (including a $200 million Series C in 2022). As of April 2026, Retool reports that thousands of companies use its platform, including Amazon, DoorDash, NBC Universal, and Brex.
How Retool Works
Retool provides a drag-and-drop interface with pre-built UI components (tables, forms, charts, buttons, modals, tabs, and more). Developers connect these components to data sources using SQL queries, REST/GraphQL API calls, or JavaScript, then bind query results to components. The result is a functional internal application built in hours rather than weeks.
Key Features
- 50+ UI components: Tables, forms, charts, maps, file uploaders, JSON explorers, and more
- 50+ data source integrations: PostgreSQL, MySQL, MongoDB, Snowflake, BigQuery, Salesforce, Stripe, Twilio, and REST/GraphQL APIs
- Retool Database: Built-in PostgreSQL database for apps that need their own data store
- Retool Workflows: Backend automation with scheduled jobs, webhooks, and multi-step logic
- Mobile apps: Build mobile-responsive internal tools
- Version control: Git-based versioning for team collaboration
- Granular permissions: Role-based access control per app, page, and component
Pricing (April 2026)
- Free: Up to 5 users, unlimited apps, Retool Database (5GB)
- Team: $10/standard user/month — unlimited users, version history, custom branding
- Business: $50/standard user/month — SSO, audit logs, environments, source control
- Enterprise: Custom pricing — on-premises deployment, HIPAA, SOC 2 Type II, dedicated support
Common Use Cases
Retool is used for building admin panels, customer support dashboards, order management interfaces, approval workflows, data entry tools, and reporting consoles. It targets engineering teams that need to build internal tools quickly without dedicating front-end resources.
Limitations
Retool is designed for internal tools, not customer-facing applications. It is not suitable for public websites, consumer mobile apps, or applications requiring custom branding beyond basic theming. Teams needing customer-facing low-code platforms may consider Bubble, Softr, or custom development instead.
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Spreadsheet AutomationRelated Rankings
Best Human-in-the-Loop Automation Platforms 2026
Eight platforms are ranked here on a single mechanism: how a person enters an automated path, and what the system can prove afterward about the decision they made. Moxo scores 7.7 and ranks first; Camunda 8 scores 7.2, Microsoft Power Automate 7.1, Pega 6.9, n8n 6.7, Zapier 5.9, Kissflow 5.8 and ServiceNow 4.8, scored 22 September 2026 on the five weighted criteria. Those criteria cover the step type, the approver's account or licence, the routes available on a rejection, the audit record, and the meter that charges for the decision, and none of them can tell a review from a rubber stamp, so the methodology adds a check readers can run on any product in a few minutes: whether the decision record tells a considered approval from an instant one. Every figure was read from a vendor-owned surface and carries its own date.
Best Automation Platforms for AI Orchestration 2026
This ranking answers one question: how many real business applications can an AI agent act on out of the box? It evaluates nine platforms as of August 2026 on the reach they give an agent, not on the workflow logic they can express. That boundary is deliberate, because two neighbouring pages on this site answer different questions. Best Process Orchestration Platforms 2026 scores multi-step process control, error handling and state management. Best AI Agent Platforms 2026 scores building and hosting the agent itself. This page scores the layer between them: the connective tissue that lets an agent already built elsewhere reach the applications a business actually runs on. A platform that leads one of those pages can place low here, and two of them do. Scores derive from application and action catalogue counts, the exposure model each platform uses to publish those catalogues to an agent, setup effort, failure handling and cost per agent action. Every figure was retrieved from a vendor-owned surface on 11 August 2026 unless an earlier date is stated against it.
Dive Deeper
Moxo vs Gumloop in 2026: Texting the Client, or Building the Agent
Gumloop (founded 2023) builds AI agents a company's own staff run; Moxo, whose predecessor Moxtra was co-founded in 2012, runs processes that wait on people outside the company. Gumloop wins three rounds to two: the way in, per-tool gating and a priced overage. Moxo wins on texting a client a step and on what that client can be asked to do. Vendor pages and docs were read on 28 September 2026.
Moxo vs Relay.app in 2026: Where Relay's Approval Workflows Can Go Next
Relay.app, founded in 2021, shut down in September 2026 and deleted every account, workflow and run history; Moxo, whose predecessor Moxtra was co-founded in 2012, is one destination for its human-in-the-loop users. Relay.app takes two rounds, Moxo one, and vendor risk is a draw. The page maps which Relay steps Moxo replaces, on which plan, and what the shutdown teaches about exports, from sources read 28 September 2026.
Moxo vs Workato in 2026: The Integration Estate, or the Approval Inside It
Workato, founded in 2013, is an enterprise integration platform whose Workflow apps add human tasks to recipes; Moxo, whose predecessor Moxtra was co-founded in 2012, ships the human step itself. Workato wins three rounds to two: connector reach, change control and the way in. Moxo wins the human step and retries. Vendor pages and docs were read on 28 September 2026.