What is Brevo?
Quick Answer: Brevo (formerly Sendinblue) is a marketing and communication platform offering email, SMS, WhatsApp, chat, and CRM tools. Founded in 2012 in Paris by Armand Thiberge, it rebranded from Sendinblue to Brevo in May 2023. The platform serves over 500,000 customers as of April 2026.
What Is Brevo?
Brevo is an all-in-one marketing and customer relationship platform formerly known as Sendinblue. Founded in 2012 by Armand Thiberge in Paris, France, the company rebranded to Brevo in May 2023 to reflect its expansion beyond email into a multi-channel platform. As of April 2026, Brevo reports over 500,000 customers across 180 countries.
Multi-Channel Communication
Brevo provides several communication channels within a single platform:
- Email marketing: Drag-and-drop editor, templates, A/B testing, send-time optimization
- SMS campaigns: Promotional and transactional text messages
- WhatsApp campaigns: Business messaging through the WhatsApp Business API
- Chat: Live chat widget for websites with chatbot capabilities
- Push notifications: Web push notifications for re-engagement
Additional Products
- Brevo CRM: Contact management, deal pipeline, task tracking
- Brevo Meetings: Scheduling tool (similar to Calendly)
- Transactional Email: SMTP relay and API for application emails (order confirmations, password resets)
- Marketing Automation: Visual workflow builder with conditions, delays, and multi-channel actions
Pricing (April 2026)
Brevo prices by email volume rather than contact count, unlike most competitors:
- Free: 300 emails/day, unlimited contacts
- Starter: From $9/month — 5,000 emails/month, no daily limit
- Business: From $18/month — marketing automation, A/B testing, advanced statistics
- Enterprise: Custom pricing — dedicated IP, advanced integrations, priority support
SMS and WhatsApp credits are purchased separately.
Competitive Advantage
Brevo's primary differentiator is pricing structure: unlimited contacts on all plans (including free), with costs based on email volume. This makes it significantly cheaper than Mailchimp or Klaviyo for businesses with large contact lists but moderate send frequency. A business with 50,000 contacts sending 20,000 emails/month pays approximately $18/month on Brevo versus $350+/month on Mailchimp.
Limitations
Brevo's email template editor and automation builder are functional but less polished than Klaviyo's or Mailchimp's. Its ecommerce integrations are less deep than Klaviyo's Shopify-native features. Advanced segmentation and reporting are available only on Business and Enterprise plans.
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