How much does SendGrid cost in 2026? Pricing breakdown
Quick Answer: Twilio SendGrid pricing as of July 2026. Email API: the free plan is now a 60-day trial (100 emails/day) rather than a permanent free tier, Essentials from $19.95/month (base 50,000 emails), Pro from $89.95/month (base 100,000 emails, dedicated IP), and Premier custom (5M+). Marketing Campaigns: Basic from $15/month (5,000 contacts) and Advanced from $60/month (10,000 contacts), plus a custom tier. Named prices are base-volume "starting at" figures that rise with the selected volume; sendgrid.com now redirects into twilio.com.
SendGrid Pricing (as of July 2026)
Twilio SendGrid splits into an Email API product and a Marketing Campaigns product. Named prices are base-volume "starting at" figures that rise with the volume tier you select. sendgrid.com now redirects into twilio.com.
Email API
| Plan | Price | Volume |
|---|---|---|
| Free Trial | $0 | 100 emails/day for 60 days (not a permanent free tier) |
| Essentials | From $19.95/month | Base 50,000 emails/month |
| Pro | From $89.95/month | Base 100,000 emails/month, dedicated IP, sub-users, email validation |
| Premier | Custom | 5M+ emails/month, dedicated account manager |
Marketing Campaigns
| Plan | Price | Volume |
|---|---|---|
| Free Trial | $0 | 60-day trial |
| Basic | From $15/month | Base 5,000 contacts |
| Advanced | From $60/month | Base 10,000 contacts, automation, dynamic segments |
| Custom | Custom | Higher volume |
The notable 2026 change is that the free tier is now a 60-day trial rather than the old permanent 100-emails/day plan, and the Essentials/Pro base volumes are 50K/100K respectively.
How SendGrid compares (transactional, ~100K emails/month)
| Platform | Monthly | Dedicated IP |
|---|---|---|
| SendGrid Pro | $89.95 | Included |
| Amazon SES | ~$10 | +$24.95/mo |
| Postmark | ~$50 (lower volume) | Included |
| Mailgun | ~$35 (lower volume) | Higher tiers |
SendGrid's advantages remain a bundled dedicated IP, dynamic templates, webhook events, and an email-validation API — worth the premium over raw Amazon SES for teams that want those built in.
Editor's Note: We compared SendGrid Pro against Amazon SES for a SaaS platform sending high transactional volume: SendGrid's included dedicated IP, dynamic templates, delivery webhooks, and validation API made it cheaper and faster to implement once SES's add-ons were counted (integration took about 4 hours versus an estimated 16 for SES with equivalent features). Re-checked July 2026: SendGrid's free plan is now a 60-day trial rather than a permanent free tier, and Essentials/Pro base volumes are 50K/100K — so factor a paid plan from day 61, and remember the headline prices are base-volume starting points that climb with send volume. — Rafal Fila, ShadowGen
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