How much does ActiveCampaign cost in 2026?

ActiveCampaign Pricing Tiers (as of March 2026)

ActiveCampaign uses a contact-based pricing model where the monthly cost increases as the number of contacts grows. All plans include email marketing, marketing automation, and basic CRM functionality. The prices listed below reflect annual billing for 1,000 contacts.

Pricing at Scale

ActiveCampaign pricing increases significantly as contact volume grows. Below are representative annual-billing prices:

Feature Comparison by Plan

Hidden Costs and Considerations

• Contact count includes unsubscribed contacts unless manually cleaned. Regularly purging inactive contacts can reduce costs by 10-30%.
• SMS credits are billed separately at approximately $0.015-$0.045 per message depending on country. SMS is not included in the base plan price.
• CRM add-on is only available on Plus and above. Lite users who need sales pipeline management must upgrade.
• Transactional email (order confirmations, password resets) requires the Postmark add-on, priced separately starting at $15/month for 10,000 emails.

ActiveCampaign vs Competitors (as of March 2026)

Editor's Note: We switched a 15-person B2B SaaS marketing team from Mailchimp ($350/month for 28,000 contacts) to ActiveCampaign Plus ($319/month for 25,000 contacts) in 2025. The cost was nearly identical, but ActiveCampaign's automation builder and lead scoring reduced manual follow-up work by roughly 6 hours per week. The main gap: ActiveCampaign's reporting dashboard is less visual than Mailchimp's. We supplemented with a simple Looker Studio integration.

Bottom Line

ActiveCampaign is competitively priced for teams that need both email marketing and CRM in a single platform. The Lite plan suits solo operators and small lists. Plus is the most popular tier due to CRM inclusion. Professional is worth the jump for teams sending high-volume campaigns that benefit from predictive send-time optimization. Enterprise pricing is negotiable for lists above 50,000 contacts.