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Tray.io

by Tray.io

Cloud enterprise API Available
EnterpriseData PipelineIT Operations

API-first general automation platform Tray.io is an API-first automation platform designed for both technical and business users.

Performance Scores

8.2

2 rankings evaluated

Score range: 8.2 – 8.2

Key Facts

Core Features

Core Features facts about Tray.io
AttributeValueAs ofSource
Connectors600+Feb 2026Official Website
ApproachAPI-first, low-code builderFeb 2026Documentation

General

General facts about Tray.io
AttributeValueAs ofSource
DeploymentCloud-onlyFeb 2026Documentation
AcquisitionAcquired by Vista Equity Partners (2022)Feb 2026Press Release
Connectors600+Mar 2026Tray.io
AI FeaturesMerlin AI assistant for workflow building and optimizationMar 2026Tray.io
Target MarketMid-market and enterprise B2B SaaS companiesMar 2026Tray.io
Universal ConnectorUniversal HTTP connector for any REST APIMar 2026Tray.io

Strengths

  • API-first approach
  • Flexible branching logic
  • Strong data transformation
  • 600+ connectors
  • Flexible connector builder
  • Complex workflow logic
  • Universal connector for any API
  • Good error handling

Limitations

  • Higher price point
  • Vista acquisition uncertainty
  • UI complexity
  • Premium pricing
  • Smaller connector library than Workato
  • Limited community resources

Based on evaluations in 2 rankings: Best Integration Platforms 2026, Best iPaaS and Integration Platforms 2026

Pricing Plans

Pro

$/mo

Contact sales for pricing

  • 250,000 task credits
  • Visual workflow builder
  • Universal connector for any API
  • Data mapping and transformation
  • Standard support
  • !250,000 task credits
Get started →
As of Jan 2026 · Source
Most Popular

Team

$/mo

Contact sales for pricing

  • 500,000 task credits
  • Shared workspace for teams
  • Role-based access control
  • Universal connector for any API
  • Priority support
  • Shared authentication connections
  • !500,000 task credits
Get started →
As of Jan 2026 · Source

Enterprise

Contact us

Contact sales for custom pricing

  • Custom task credit volume
  • SSO / SAML authentication
  • SLA with guaranteed uptime
  • Dedicated customer success manager
  • Advanced security and compliance
  • Custom data retention policies
  • !Custom task credits
Get started →
As of Jan 2026 · Source

About Tray.io

Tray.io is an API-first automation platform designed for both technical and business users. It provides a visual workflow builder with powerful branching logic, data transformation, and 600+ pre-built connectors. Tray.io focuses on enabling complex, multi-step integrations between enterprise cloud applications.

Integrations (4)

Marketo native
NetSuite native
Salesforce native
Slack native

Last updated: | Last verified:

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Questions About Tray.io

What are the best iPaaS and integration platforms in 2026?

The best iPaaS platforms in 2026 are Workato (9.2/10) for enterprise-grade integration, MuleSoft (9.0/10) for API-led connectivity, and Boomi (8.5/10) for low-code mid-market integration. For SMBs, Make (8.0/10) offers the best visual builder at competitive pricing, while Zapier (7.8/10) provides the widest connector coverage at 7,000+ apps.

Is HubSpot Operations Hub worth it in 2026?

HubSpot Operations Hub scores 7.5/10 in 2026. It excels at native CRM data sync (8.5/10) with bidirectional field mappings across 100+ apps, programmable automation via custom-coded Node.js actions, and automated data quality management. Professional tier ($800/month) is required for meaningful automation. Main limitation: it functions as an operational layer for HubSpot, not a standalone iPaaS. Teams needing multi-system integration without HubSpot at the center should evaluate Workato or Tray.io.

Is MuleSoft worth it for API-led integration in 2026?

MuleSoft scores 7.8/10 in 2026. It leads in API management (9.5/10) and enterprise features (9.5/10) with the API-led connectivity methodology and Anypoint Platform. The Salesforce acquisition provides the deepest CRM integration available. Main drawbacks: highest price in iPaaS ($75K-$500K+/year), steep DataWeave learning curve, and 3-6 month implementation timelines. Best for large enterprises with 50+ integrations and dedicated development teams.

Is Tray.io worth it for automation in 2026?

Tray.io scores 7.6/10 in 2026. It offers one of the best visual workflow builders in enterprise automation (8.5/10) with drag-and-drop branching, loops, and error handling. Merlin AI generates workflows from natural-language prompts. Pricing is not disclosed but typically $30K-$100K+/year. Main limitations: smaller connector library (~600) than Workato or Zapier, and company stability questions following 2023 layoffs. Best for operations teams that prioritize builder experience over connector count.

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