Tray.io
by Tray.io
API-first general automation platform. Tray.io is an API-first automation platform designed for both technical and business users.
Performance Scores
3 rankings evaluated
Score range: 6.7 – 8.2
-
#4Best iPaaS and Integration Platforms 2026
Score: 8.2 · Best for: Technical teams building complex multi-system workflows
-
#7Best ERP Integration Platforms 2026
Score: 6.8 · Best for: Technical teams that need flexible, code-optional ERP integration with complex data transformation requirements
-
#9Best Automation Platforms for AI Orchestration 2026
Score: 6.7 · Best for: Enterprises consolidating agent tool access under central governance
Key Facts
Pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Tray pricing (July 2026) | Tray (tray.ai, formerly tray.io) pricing (verified July 2026) is fully quote-based across all three tiers — Pro, Team, and Enterprise — with no published entry price (only a free trial, no perpetual free tier). Tiers differ by workspaces (3 / 20 / unlimited) and insights retention (7 / 30 / 180 days). Billing is task-based, where Tasks span integration, automation, MCP, and Agents; 700+ connectors. Merlin Agent Builder and Agent Gateway provide the AI/agent layer. | Sep 2026 | Tray.ai pricing |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Connectors | 700+ | Jul 2026 | Tray.ai pricing page |
| Approach | API-first, low-code builder | Jul 2026 | Tray.ai homepage |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Deployment | Cloud-only | May 2026 | Documentation |
| Acquisition | Independent (never acquired); raised a $40M Series C extension led by CPP Investments in September 2022 | Jul 2026 | Tray.io funding announcement (Sep 27, 2022) |
| Connectors | 700+ | Jul 2026 | Tray.ai homepage |
| AI Features | Merlin Agent Builder for building AI agents that reason, act, and learn (sold as a platform add-on) | Jul 2026 | Tray.ai pricing page |
| Target Market | Mid-market and enterprise; now positioned as an 'enterprise orchestration platform' | Jul 2026 | Tray.ai homepage |
| Universal Connector | Universal HTTP connector for any REST API | Jul 2026 | Tray.ai connectors page |
Strengths
- ●Flexible connector builder (vendor now trades as Tray.ai; tray.io redirects to tray.ai)
- ●Complex workflow logic
- ●Universal connector for any API
- ●Good error handling
- ●Visual builder for complex data transformations
- ●Supports nested data structures common in ERP systems
- ●Flexible deployment with API endpoint exposure
- ●700+ managed connectors publishable as MCP tools through Agent Gateway
- ●Composite multi-step tools can be published as MCP services from Merlin Agent Builder
- ●Universal HTTP connector extends reach to REST APIs outside the managed library
- ●Governance controls target unmanaged MCP server sprawl inside large organisations
Limitations
- ●Premium pricing
- ●Smaller connector library than Workato
- ●Limited community resources
- ●Enterprise pricing not publicly available
- ●Fewer pre-built ERP templates than Celigo
- ●Requires technical skills for complex integrations
- ●Enterprise-only with no published pricing and no free tier
- ●700+ connectors trails every platform in the top half of this ranking
- ●Publishing connectors as MCP tools is a configuration project rather than a paste-a-URL step
Based on evaluations in 3 rankings: Best iPaaS and Integration Platforms 2026, Best ERP Integration Platforms 2026, Best Automation Platforms for AI Orchestration 2026
Pricing Plans
Pro
Contact sales for pricing
- ✓250,000 task credits
- ✓Visual workflow builder
- ✓Universal connector for any API
- ✓Data mapping and transformation
- ✓Standard support
- !250,000 task credits
Team
Contact sales for pricing
- ✓500,000 task credits
- ✓Shared workspace for teams
- ✓Role-based access control
- ✓Universal connector for any API
- ✓Priority support
- ✓Shared authentication connections
- !500,000 task credits
Enterprise
Contact sales for custom pricing
- ✓Custom task credit volume
- ✓SSO / SAML authentication
- ✓SLA with guaranteed uptime
- ✓Dedicated customer success manager
- ✓Advanced security and compliance
- ✓Custom data retention policies
- !Custom task credits
About Tray.io
Tray.io is an API-first automation platform designed for both technical and business users. It provides a visual workflow builder with powerful branching logic, data transformation, and 700+ pre-built connectors. Tray.io focuses on enabling complex, multi-step integrations between enterprise cloud applications.
Integrations (4)
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