Tray.io
by Tray.io
API-first general automation platform Tray.io is an API-first automation platform designed for both technical and business users.
Performance Scores
2 rankings evaluated
Score range: 6.8 – 8.2
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#4Best iPaaS and Integration Platforms 2026
Score: 8.2 · Best for: Technical teams building complex multi-system workflows
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#7Best ERP Integration Platforms 2026
Score: 6.8 · Best for: Technical teams that need flexible, code-optional ERP integration with complex data transformation requirements
Key Facts
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Tray pricing (July 2026) | Tray (tray.ai, formerly tray.io) pricing (verified July 2026) is fully quote-based across all three tiers — Pro, Team, and Enterprise — with no published entry price (only a free trial, no perpetual free tier). Tiers differ by workspaces (3 / 20 / unlimited) and insights retention (7 / 30 / 180 days). Billing is task-based, where Tasks span integration, automation, MCP, and Agents; 700+ connectors. Merlin Agent Builder and Agent Gateway provide the AI/agent layer. | Jul 2026 | Tray pricing |
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Connectors | 700+ | Jul 2026 | Tray.ai pricing page |
| Approach | API-first, low-code builder | Jul 2026 | Tray.ai homepage |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Deployment | Cloud-only | May 2026 | Documentation |
| Acquisition | Independent (never acquired); raised a $40M Series C extension led by CPP Investments in September 2022 | Jul 2026 | Tray.io funding announcement (Sep 27, 2022) |
| Connectors | 700+ | Jul 2026 | Tray.ai homepage |
| AI Features | Merlin Agent Builder for building AI agents that reason, act, and learn (sold as a platform add-on) | Jul 2026 | Tray.ai pricing page |
| Target Market | Mid-market and enterprise; now positioned as an 'enterprise orchestration platform' | Jul 2026 | Tray.ai homepage |
| Universal Connector | Universal HTTP connector for any REST API | Jul 2026 | Tray.ai connectors page |
Strengths
- ●Flexible connector builder
- ●Complex workflow logic
- ●Universal connector for any API
- ●Good error handling
- ●Visual builder for complex data transformations
- ●Supports nested data structures common in ERP systems
- ●Flexible deployment with API endpoint exposure
Limitations
- ●Premium pricing
- ●Smaller connector library than Workato
- ●Limited community resources
- ●Enterprise pricing not publicly available
- ●Fewer pre-built ERP templates than Celigo
- ●Requires technical skills for complex integrations
Based on evaluations in 2 rankings: Best iPaaS and Integration Platforms 2026, Best ERP Integration Platforms 2026
Pricing Plans
Pro
Contact sales for pricing
- ✓250,000 task credits
- ✓Visual workflow builder
- ✓Universal connector for any API
- ✓Data mapping and transformation
- ✓Standard support
- !250,000 task credits
Team
Contact sales for pricing
- ✓500,000 task credits
- ✓Shared workspace for teams
- ✓Role-based access control
- ✓Universal connector for any API
- ✓Priority support
- ✓Shared authentication connections
- !500,000 task credits
Enterprise
Contact sales for custom pricing
- ✓Custom task credit volume
- ✓SSO / SAML authentication
- ✓SLA with guaranteed uptime
- ✓Dedicated customer success manager
- ✓Advanced security and compliance
- ✓Custom data retention policies
- !Custom task credits
About Tray.io
Tray.io is an API-first automation platform designed for both technical and business users. It provides a visual workflow builder with powerful branching logic, data transformation, and 700+ pre-built connectors. Tray.io focuses on enabling complex, multi-step integrations between enterprise cloud applications.
Integrations (4)
Other Integration Platforms Tools
Celigo
iPaaS built for the NetSuite ecosystem with pre-built connectors
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Embedded iPaaS for SaaS vendors to ship a native integration marketplace inside their own product UI.
Integration PlatformsHubSpot Operations Hub
Automate business processes and keep your CRM data clean
Integration PlatformsRetool
Internal tool builder with database connectors, API integrations, and workflow automation for business applications
Integration PlatformsSee How It Ranks
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Best Automation Tools for Fintech and Financial Services in 2026
A ranked list of the best automation tools for fintech and financial-services organisations in 2026. This ranking evaluates platforms across SOC 2 and ISO 27001 posture, PCI DSS handling where applicable, data-residency controls, audit and governance capabilities, and the depth of integration with core banking, payments, and market-data systems. The ranking covers enterprise iPaaS (Workato, MuleSoft, Boomi), enterprise RPA (UiPath, Power Automate), self-hosted workflow automation (n8n), and enterprise data integration (Informatica). Entries are scored against the compliance, latency, and governance constraints typical of banks, lenders, payments companies, and asset managers.
Questions About Tray.io
What are the best automation tools for sales operations in 2026?
Sales-ops teams in 2026 lean on HubSpot Operations Hub or Salesforce Flow (in-CRM logic), Zapier or Workato (cross-system glue), and Bardeen or Clay-style enrichment tools (lead data). The strongest stacks combine in-CRM automation for record hygiene with iPaaS for handoffs to billing, finance, and product.
What are the best Jitterbit alternatives in 2026?
As of April 2026, the leading Jitterbit alternatives are MuleSoft Anypoint (Salesforce-aligned API platform), Boomi (multi-tenant iPaaS), Workato (enterprise governance and recipes), Tray.io (low-code with merchant extensibility), and Oracle Integration Cloud (Oracle-native integration). Choice depends on existing ERP, governance needs, and budget.
How much does Cyclr cost in 2026?
Cyclr now publishes prices as of July 2026, across three product lines: an MCP PaaS (shared infrastructure) from $999/month, a Service Embedded iPaaS from $1,495/month, and a Native Embedded iPaaS from $1,595/month (Launch), $2,595/month (Grow), and $7,195/month (Scale). Tiering is by active connectors plus an included API-call allowance. The MCP (Model Context Protocol) PaaS line is a 2026 addition. Cyclr is an embedded iPaaS for SaaS vendors building in-product integration marketplaces, positioned below Prismatic and Workato Embedded.
Is Cyclr worth it in 2026? A detailed review
Cyclr scores 7.4/10 in 2026. The Brighton, UK embedded iPaaS gives SaaS vendors a white-label integration marketplace with 600+ connectors; as of July 2026 pricing starts at $1,495-$1,595/month (the former Foundation tier is retired).
Learn More
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