Brevo
by Brevo (formerly Sendinblue)
All-in-one marketing platform with email automation, SMS, CRM, and transactional messaging Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events.
Performance Scores
3 rankings evaluated
Score range: 7.0 – 7.2
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#5Best Marketing Automation Platforms 2026
Score: 7.2 · Best for: SMBs needing multi-channel marketing (email + SMS + WhatsApp) at an affordable price point
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#5Best Email Automation Platforms 2026
Score: 7.1 · Best for: Small businesses needing affordable email automation with transactional email and SMS capabilities
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#7Best Automation Tools for Marketing Teams in 2026
Score: 7.0 · Best for: Budget-conscious marketing teams needing multi-channel automation
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Customers | 500,000+ | Mar 2026 | Official Website |
| Daily Emails | 100M+ | Mar 2026 | Official Website |
| Founded | 2012, rebranded from Sendinblue 2023 | Mar 2026 | Official Website |
| Funding | $190M+ | Mar 2026 | Official Website |
| Unlimited Contacts | All plans include unlimited contacts | Mar 2026 | Official Website |
| Transactional Email | Built-in transactional email with dedicated IP | Mar 2026 | Official Website |
| SMS Support | SMS campaigns in 60+ countries | Mar 2026 | Official Website |
| Free Tier | 300 emails/day, unlimited contacts | Mar 2026 | Official Website |
| API | REST API + SMTP relay | Mar 2026 | Documentation |
| Automation | Visual workflow builder with multi-channel triggers | Mar 2026 | Official Website |
| CRM | Built-in CRM at no extra cost | Mar 2026 | Official Website |
| Headquarters | Paris, France | Mar 2026 | Official Website |
Strengths
- ●All-in-one: email, SMS, WhatsApp, and chat in one platform
- ●Generous free tier (300 emails/day)
- ●Competitive pricing for high-volume senders
- ●Multi-channel: email, SMS, and WhatsApp in one platform
- ●Free tier with 300 emails/day
- ●Transactional email support included
- ●Multi-channel automation (email SMS WhatsApp push)
- ●Built-in CRM and landing page builder
- ●Competitive pricing for growing marketing teams
Limitations
- ●Automation builder less advanced than ActiveCampaign
- ●Email template editor has fewer customization options
- ●Deliverability rates reported lower than specialized ESPs
- ●Email template builder less polished than Mailchimp
- ●Advanced automation features only on Business plan ($65/mo)
- ●Deliverability monitoring tools are basic
- ●Automation builder less sophisticated than ActiveCampaign or HubSpot
- ●Limited integration ecosystem compared to iPaaS tools
- ●Reporting and analytics are basic
Based on evaluations in 3 rankings: Best Marketing Automation Platforms 2026, Best Email Automation Platforms 2026, Best Automation Tools for Marketing Teams in 2026
Pricing Plans
Free
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
- !300 emails/day
Starter
$9/mo for 5,000 emails
- ✓5,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
- ✓Unlimited contacts
- ✓Email support
- !5,000 emails/month
Business
$18/mo for 5,000 emails
- ✓5,000 emails/month
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
- ✓Multi-user access
- ✓Send-time optimization
- !5,000 emails/month (scalable)
Enterprise
Custom pricing
- ✓Dedicated account manager
- ✓Advanced integrations
- ✓Sub-account management
- ✓Dedicated IP
- ✓Priority support
- ✓Custom volume
- !Custom
About Brevo
Brevo (formerly Sendinblue) is a digital marketing platform that combines email marketing, marketing automation, SMS campaigns, CRM, and transactional email in a single product. The platform provides a visual automation workflow builder supporting triggers based on email opens, clicks, page visits, contact properties, and custom events. As of March 2026, Brevo offers unlimited contacts on all plans with pricing based on email volume rather than list size, differentiating it from competitors like Mailchimp and ActiveCampaign.
The platform supports A/B testing, dynamic content, send-time optimization, and multi-channel workflows combining email and SMS. Brevo rebranded from Sendinblue in May 2023 as part of a broader platform expansion beyond email marketing.
Integrations (8)
Other Email Automation Tools
See How It Ranks
Best Marketing Automation Platforms 2026
Our definitive ranking of the best marketing automation platforms for 2026, scored on automation depth, deliverability, pricing value, and integration breadth.
Best Email Automation Platforms 2026
Our ranked comparison of the best email automation platforms for businesses in 2026, evaluating automation capabilities, deliverability, pricing, and ease of use.
Questions About Brevo
How much does Brevo cost in 2026?
Brevo offers a free plan with 300 emails per day and unlimited contacts. Paid plans start at $25/month (Starter, 20,000 emails) and $65/month (Business, with marketing automation). Enterprise pricing is custom as of March 2026.
Is Brevo (Sendinblue) worth it for email automation in 2026?
Brevo (formerly Sendinblue) scores 7.0/10 for email automation in 2026. The platform provides unlimited contacts on all plans with pricing based on email volume starting at $9/month for 5,000 emails. The visual automation builder supports multi-channel workflows (email + SMS) with behavioral triggers. Built-in CRM and transactional email eliminate the need for separate tools. Main limitation: automation features are less sophisticated than ActiveCampaign, and deliverability requires careful sender reputation management.