Asana

by Asana Inc.

Cloud Free Tier paid API Available

Project management platform with Rules automation engine for automating task assignment, status changes, and team notifications. Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024.

Performance Scores

8.0

1 ranking evaluated

Score range: 8.0 – 8.0

Key Facts

Key facts about Asana
AttributeValueAs ofSource
Founded2008Apr 2026Asana
IPO2020 (NYSE: ASAN, direct listing)Apr 2026Asana SEC filing
Annual Revenue$652 million (FY2024)Apr 2026Asana 10-K
Customers150,000+ paying organizationsApr 2026Asana
Rules EngineTrigger-condition-action, multi-step RulesApr 2026Asana
Integrations200+ including Slack, Google, Microsoft, SalesforceApr 2026Asana
Free TierBasic plan — up to 10 usersApr 2026Asana
Pricing$10.99 Premium, $24.99 Business per user/monthApr 2026Asana

Strengths

  • Unlimited automation rules on Business plan without per-action quotas
  • Multi-action rules combine task movement, field updates, and notifications
  • Portfolios provide cross-project automation and reporting

Limitations

  • Business plan ($30.49/user/month) required for unlimited rules
  • Fewer pre-built automation templates compared to Monday.com

Based on evaluations in 1 ranking: Best Project Management Automation Tools in 2026

About Asana

Asana is a work management and project tracking platform founded in 2008 by Dustin Moskovitz (Facebook co-founder) and Justin Rosenstein. The company went public on the NYSE in 2020 (ticker: ASAN) via direct listing and reported $652 million in revenue for fiscal year 2024. As of April 2026, Asana serves more than 150,000 paying customers worldwide.

The platform's automation capability centers on Rules, a trigger-condition-action engine. Rules fire when specified events occur (task moved to a section, due date approaching, custom field changed, task completed) and execute actions (assign to team member, move to section, update custom field, add comment, send Slack notification, mark approval). Bundles allow setting up multiple rules simultaneously from pre-built templates. Premium plan ($10.99/user/month) includes basic Rules; Business plan ($24.99/user/month) enables advanced Rules with custom rules and multi-step workflows. Asana supports multiple project views: list, board (kanban), timeline (Gantt), and calendar.

Asana integrates with over 200 applications natively, including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, GitHub, Tableau, and Adobe Creative Cloud. The Asana API (REST) enables custom integrations and workflow automation. Asana also offers Workflow Builder for creating cross-project processes, Forms for standardized intake, and Goals for tracking objectives linked to project work. The free Basic plan supports up to 10 users with limited features.

Integrations (8)

GitHub native
Google Drive native
Jira native
Microsoft Teams native
Salesforce native
Slack native
Tableau native
Zapier third-party

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