How much does Google Apps Script cost in 2026?

Google Apps Script has no price tag. There are no paid tiers, no per-execution fees, and no usage billing. It is included with every Google account, free consumer Gmail accounts and paid Google Workspace subscriptions alike. The question that actually matters is not "how much does it cost" but "what are the limits," because Apps Script enforces daily quotas instead of charging money.

Quotas, not dollars

Quotas are per user and reset 24 hours after the first request of a cycle. They differ by account type: a free consumer Gmail account gets lower quotas than a paid Google Workspace account. The most commonly hit limits, as of May 2026:

Google publishes the full quota table in the Apps Script documentation; the rows above are the ones automation projects run into first.

The indirect cost

Apps Script itself is free, but the higher Workspace quotas are only available on a paid Google Workspace subscription. So the indirect cost of "more Apps Script headroom" is the Workspace licence a business is most likely paying for already. There is no way to buy Apps Script quota separately; the quota tier follows the account type.

When the free quotas are not enough

A script that exceeds a quota does not incur a charge; it stops, and either fails or resumes the next day. Projects that outgrow the limits usually do one of three things: split work into smaller batches across multiple daily runs, move heavy or long-running logic to Google Cloud (Cloud Functions or Cloud Run, which are billed), or call external APIs from a paid platform instead of from Apps Script.

Editor's Note: Across ShadowGen automations built on Apps Script in 2024-26, the platform is genuinely free and genuinely capable, and the 6-minute consumer execution limit is the wall clients hit first. One client's nightly Gmail-to-Sheets sync worked perfectly in testing on small data and then began timing out in production once the inbox volume grew. The fix was not money; it was batching the job into chunks that each finish well inside the limit. The honest framing we give clients: budget zero for Apps Script licensing, but budget engineering time to design around the quotas, because the quotas are the real constraint. — Rafal Fila, ShadowGen

All figures above are dated May 2026 and taken from Google's official Apps Script quota documentation. Google adjusts quotas over time, so confirm current limits in the Apps Script documentation before designing against them.