How much does Brevo cost in 2026?

Brevo offers a free plan with 300 emails per day and unlimited contacts. Paid plans start at $25/month (Starter, 20,000 emails) and $65/month (Business, with marketing automation). Enterprise pricing is custom as of March 2026.

Brevo Pricing 2026 — Plans & Email Costs

Pricing Overview

Brevo (formerly Sendinblue) uses a volume-based pricing model centered on the number of emails sent per month rather than the number of contacts. This makes it one of the more affordable email marketing platforms for businesses with large contact lists but moderate sending volumes.

Brevo Pricing Tiers (as of March 2026)

Tier	Price	Key Features
Free	$0 (300 emails/day)	Unlimited contacts, drag-and-drop editor, transactional emails
Starter	$25/mo (20,000 emails/mo)	No daily sending limit, basic reporting, email support
Business	$65/mo (20,000 emails/mo)	Marketing automation, A/B testing, advanced statistics, send time optimization
Enterprise	Custom pricing	Dedicated IP, advanced integrations, priority support, sub-account management

What Each Plan Includes

Free

The free plan allows up to 300 emails per day (approximately 9,000 per month) with unlimited contacts stored. It includes the drag-and-drop email editor, transactional email sending, and basic templates. The daily cap rather than monthly cap is unusual and can be limiting for campaign-style email marketing where thousands of emails need to go out at once.

Starter

The Starter plan removes the daily sending limit and provides 20,000 emails per month. It adds basic reporting and email support. Additional email volume can be purchased in increments — scaling to 40,000 emails costs approximately $35/month, and 100,000 emails costs approximately $65/month. The Brevo branding can be removed for an additional $9/month.

Business

The Business plan includes marketing automation workflows, A/B testing, advanced statistics, and send time optimization powered by machine learning. It also includes phone support and landing page creation. The automation features on this tier are comparable to what Mailchimp and ActiveCampaign offer at similar price points.

Enterprise

Enterprise pricing adds a dedicated IP address, sub-account management for agencies, advanced integrations, and priority support with a dedicated account manager. This tier is aimed at organizations sending millions of emails per month or managing multiple brands.

Hidden Costs and Considerations

Add-on pricing for SMS and WhatsApp: Brevo offers SMS marketing starting at $0.013 per SMS (US) and WhatsApp campaigns starting at $0.0346 per message. These are separate from email pricing and billed on usage.
Brevo logo removal: Removing the Brevo branding from emails costs $9/month on the Starter plan. It is included on Business and Enterprise plans.
IP warm-up time: The dedicated IP on Enterprise requires 4-6 weeks of warm-up to build sender reputation. During this period, deliverability may be lower than using Brevo's shared IP pool.

How Brevo Pricing Compares

Brevo is positioned as a budget-friendly alternative to Mailchimp and ActiveCampaign. Mailchimp's Standard plan starts at $20/month for 500 contacts (price increases with list size), while Brevo charges based on email volume regardless of contact count. ActiveCampaign starts at $29/month for 1,000 contacts. For businesses with large contact lists (10,000+) and moderate sending frequency, Brevo is typically 40-60% less expensive than Mailchimp.

Editor's Note: We migrated an e-commerce client (35,000 contacts) from Mailchimp Standard ($350/month for their contact volume) to Brevo Business ($65/month for 20,000 emails). Monthly savings: $285. The trade-off was fewer pre-built templates and a less polished email editor. Deliverability rates were comparable at 94-96% after the first month. The one surprise was SMS pricing — the client added SMS campaigns at approximately $180/month for 12,000 messages, which partially offset the email savings.