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Zapier

by Zapier

Cloud Free Tier freemium API Available
Small BusinessNo-CodeMarketing AutomationE-Commerce

Automate workflows between apps without coding—connect 7,000+ tools with simple, reliable automation. Zapier is a cloud-based workflow automation platform founded in 2011. It connects over 7,000 applications through a trigger-action interface, making it the largest automation marketplace by connector count.

Performance Scores

7.6

14 rankings evaluated

Score range: 5.5 – 8.8

Key Facts

Limits & Quotas

Limits & Quotas facts about Zapier
AttributeValueAs ofSource
Free Plan Task Limit100 tasks per monthFeb 2026Research

General

General facts about Zapier
AttributeValueAs ofSource
Annual RevenueApproximately $400 million (projected 2025), up 29% from $310 million in 2024Mar 2026ElectroIQ
CanvasZapier Canvas provides visual mapping of automation systems across an organization, launched September 2025Mar 2026Zapier Blog
Forms and Tables AvailabilityIncluded on Free, Pro, and Team plans at no extra costFeb 2026Research
Multi-Step ZapsAvailable in Professional and above plans with conditional paths and schedulingFeb 2026Research
Pricing$19.99/month (750 tasks), Team: $69/month. Free: 100 tasks/month with unlimited ZapsMar 2026Zapier Pricing
Billing ChangeFilter, Formatter, and Paths steps no longer count toward task usage as of 2025Mar 2026Zapier Help
EmployeesApproximately 805 employees as of 2025Mar 2026ElectroIQ

Core Features

Core Features facts about Zapier
AttributeValueAs ofSource
Integrations7,000+ app integrationsMar 2026Zapier
Premium App AccessAvailable only on paid plans (e.g., Salesforce, Shopify, PayPal)Feb 2026Research

AI Features

AI Features facts about Zapier
AttributeValueAs ofSource
AI CopilotZapier Copilot generates Zaps from plain-language descriptions, maps fields, and troubleshoots errorsMar 2026Zapier Blog

Support

Support facts about Zapier
AttributeValueAs ofSource
AI Orchestration SupportAI workflows, agents, and AI actions across 8,000+ appsFeb 2026Research
MCP SupportModel Context Protocol (MCP) support, enabling AI agents to discover and execute ZapsMar 2026Zapier Blog

Strengths

  • AI Zap builder from natural language
  • 7,000+ integrations
  • Transfer for bulk data
  • Tables and Interfaces for internal tools
  • Most intuitive interface
  • 7000+ app integrations
  • Fastest time-to-value
  • Strong template library
  • 7000+ integrations including all major ad and analytics platforms
  • No-code interface accessible to marketing coordinators
  • Templates for common marketing workflows (lead scoring and campaign triggers)
  • Multi-step Zaps support complex campaign logic
  • 7000+ integrations
  • Very easy to use
  • Extensive templates
  • Fastest time to first automation
  • 7000+ app connections
  • Extensive template library
  • Excellent documentation
  • Easiest to learn
  • Massive template library
  • Strong free tier
  • Largest automation community
  • 7000+ cloud app integrations
  • Extremely easy to get started
  • No infrastructure needed
  • Connects any form builder to 7
  • 000+ apps
  • Multi-step Zaps for complex post-submission workflows
  • Built-in filters and conditional paths
  • Strong error handling and retry logic
  • 7000+ integrations — largest ecosystem
  • Fastest time to first workflow
  • Best template library
  • Strong brand and community support
  • 7000+ integrations with pre-built auth
  • Code by Zapier for JS/Python snippets
  • Extensive API for Zap management
  • Large template and community ecosystem
  • AI Zap builder
  • 100 free tasks/month
  • Largest template library
  • Simplest learning curve
  • Tables + Interfaces for internal tools
  • Connects 6,000+ apps to any email platform
  • No-code email trigger and action workflows
  • Multi-step Zaps with filters and formatting

Limitations

  • Per-task pricing expensive at scale
  • AI suggestions occasionally require manual correction
  • No self-hosting option
  • Expensive at high volumes
  • Limited workflow complexity
  • Per-task pricing can escalate quickly at marketing volume
  • Limited data transformation for complex attribution models
  • No built-in audience segmentation or campaign management
  • Can get expensive
  • Limited complex logic
  • Gets expensive quickly
  • 100 tasks/month on free tier
  • Multi-step requires paid plan
  • Gets expensive at scale
  • Shallow integrations
  • AI autonomy limited to workflow building assistance
  • No desktop automation
  • Limited complex process logic
  • Can be expensive at scale
  • Requires a separate form builder tool
  • Free tier limited to 100 tasks per month
  • Multi-step automations require a paid plan
  • Most expensive per-task pricing
  • Multi-step Zaps multiply task costs
  • Premium features gated behind expensive tiers
  • No self-hosting or data export
  • Code steps have strict package and time limits
  • No self-hosting or workflow export
  • No Git integration
  • Proprietary Zap format with no portability
  • 100 free tasks very limiting
  • Free plan capped at 5 Zaps
  • Per-task pricing expensive at volume
  • Limited data transformation
  • Basic error handling
  • Does not send emails natively — requires a connected email tool
  • Task-based pricing can be expensive at high volume
  • No built-in email template editor or analytics

Based on evaluations in 14 rankings: Best AI-Powered Automation Tools in 2026, Best Automation Tools for Small Business 2026, Best Automation Tools for Marketing Teams in 2026, Best Workflow Automation Tools 2026, Best Automation Tools for Small Teams 2026, Best Integration Platforms 2026, Best AI Agent Platforms in 2026, Best RPA Tools 2026, Best Form Automation Tools 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Automation Tools for Startups in 2026, Best iPaaS and Integration Platforms 2026, Best Email Automation Platforms 2026

Pricing Plans

Free

Free

Free forever

  • 100 tasks per month
  • Single-step Zaps only
  • Up to 5 Zaps
  • Access to 7,000+ app integrations
  • AI-powered Zap builder
  • !100 tasks/month
  • !5 Zaps maximum
  • !Single-step automations only
Get started →
As of Jan 2026 · Source
Most Popular

Professional

$29.99/mo

(or $24.99/yr)

Billed monthly or annually (annual price shown per month)

  • 750 tasks per month
  • Unlimited Zaps
  • Multi-step automations
  • Filters and formatters
  • Webhooks and custom integrations
  • Version history
  • !750 tasks/month
  • !Single user
Get started →
As of Jan 2026 · Source

Team

$103.50/mo

(or $86.25/yr)

Billed monthly or annually (annual price shown per month)

  • 2,000 tasks per month
  • Unlimited Zaps and users
  • Shared workspace and app connections
  • Premier support
  • Shared folders
  • SAML SSO available as add-on
  • !2,000 tasks/month
Get started →
As of Jan 2026 · Source

Enterprise

Contact us

Contact sales for custom pricing

  • Custom task limits
  • SAML SSO included
  • Advanced admin and security controls
  • Dedicated customer success manager
  • Annual invoicing
  • Audit logs and compliance features
  • !Custom task volume
Get started →
As of Jan 2026 · Source

About Zapier

Zapier is a cloud-based workflow automation platform founded in 2011. It connects over 7,000 applications through a trigger-action interface, making it the largest automation marketplace by connector count. In 2025, Zapier introduced Copilot (an AI assistant that builds Zaps from plain-language descriptions), Canvas (a visual system for mapping automation architecture), and MCP support (enabling AI agents to discover and execute Zaps). Zapier projected approximately $400 million in annual revenue for 2025, up 29% from 2024. Pricing was restructured in 2025: all plans include unlimited Zaps, Tables, Forms, and MCP at no extra cost; Filter, Formatter, and Paths steps no longer count toward task limits. The free tier provides 100 tasks per month; Professional starts at $19.99/month for 750 tasks.

Integrations (10)

Airtable native
Gmail native
Google Sheets native
Google Workspace native
Microsoft 365 native
PayPal third-party
Salesforce native
Shopify third-party
Slack native
Trello native

Last updated: | Last verified:

Other Workflow Automation Tools

See How It Ranks

Best AI-Powered Automation Tools in 2026

AI-powered automation tools integrate artificial intelligence features — natural language workflow creation, intelligent data mapping, predictive actions, and LLM-based content generation — into their automation platforms. As of March 2026, most major automation platforms have added AI capabilities, but the depth and practical utility of these features varies significantly. This ranking evaluates 8 automation tools on the practical value of their AI features, not marketing claims. The evaluation focuses on whether AI features reduce manual configuration, accelerate workflow creation, and improve outcomes versus doing the same work without AI. Tools that use AI as a core differentiator (not just a checkbox feature) score higher.

Best Automation Tools for Startups in 2026

Startups need automation tools that provide immediate value at minimal cost, with room to scale as the team grows. The best startup automation tools offer generous free tiers, fast time-to-value (first working automation within hours, not days), and a clear scaling path from 5-person team to 50-person company. This ranking evaluates 8 automation platforms specifically for startup relevance as of March 2026. The evaluation prioritizes free tier generosity, speed from signup to first working automation, scalability as the team and workflow count grow, integration breadth covering the typical startup tech stack (Slack, Google Workspace, HubSpot, Stripe, GitHub, Notion), and total cost at early-stage volumes (under 50,000 tasks per month).

Questions About Zapier

What Is Digital Process Automation (DPA)?

Digital Process Automation (DPA) is a discipline focused on digitizing and automating end-to-end business processes to improve operational efficiency and customer experiences. Coined by Forrester in 2017, DPA evolved from traditional BPM to emphasize customer-facing, digital-first process orchestration across multiple systems and departments. As of 2025, the global DPA market is valued at approximately $16.7 billion.

What Is Event-Driven Automation?

Event-driven automation is an architectural pattern where workflows are triggered in response to system events such as webhooks, message queue entries, or file changes, rather than on fixed schedules or through manual initiation. This approach enables near-real-time processing and reduces resource waste from unnecessary polling cycles. As of 2026, most major automation platforms including Zapier, Make, n8n, and Pipedream support event-driven triggers alongside schedule-based fallbacks.

Zapier vs Power Automate: Which Automation Tool Is Better in 2026?

Zapier offers 6,000+ integrations with task-based pricing ($19.99/mo), making it ideal for cross-platform teams. Power Automate provides 1,000+ connectors with deep Microsoft 365 integration and is included with E3/E5 licenses, making it the default for Microsoft-centric organizations. Zapier excels in multi-SaaS environments; Power Automate adds RPA capabilities and enterprise governance through Azure AD. As of March 2026, many organizations use both platforms for different workflow categories.

What Are the Best No-Code AI Agent Builders in 2026?

The leading no-code AI agent builders in 2026 are Lindy (purpose-built agent platform with 3,000+ integrations), Gumloop (visual AI workflow builder), Zapier Central (natural language agent creation within the Zapier ecosystem), and Make AI (AI modules within Make's visual scenario builder). Lindy and Gumloop are dedicated agent platforms, while Zapier Central and Make AI extend existing automation tools with agent capabilities.

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