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IFTTT

by IFTTT Inc

Cloud Free Tier freemium API Available

Every thing works better together Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products.

Performance Scores

6.8

5 rankings evaluated

Score range: 6.5 – 7.0

Key Facts

General

General facts about IFTTT
AttributeValueAs ofSource
Founded2011Apr 2026Official Website
Connected Services800+Apr 2026Official Website
IoT StrengthStrong smart home and IoT device supportApr 2026Official Website
Enterprise ProductIFTTT Connect for embedding integrations into productsApr 2026Official Website
Total Applets ActivatedOver 800 million applets have been activated by users since launch; marketplace lists thousands of pre-built applet templates (as of 2025)Mar 2026IFTTT
Consumer vs Business SplitOriginally a consumer product; launched IFTTT Pro for power users in 2020 and IFTTT Business for enterprise connectivity solutions with a partner API modelMar 2026IFTTT
Founding YearFounded in 2010 by Linden Tibbets in San Francisco, CaliforniaMar 2026IFTTT
Parent CompanyIndependently operated as a private company; raised approximately $63 million in venture funding from Andreessen Horowitz, NEA, and Norwest Venture PartnersMar 2026Crunchbase

Core Features

Core Features facts about IFTTT
AttributeValueAs ofSource
Total Applet RunsBillions of applets runApr 2026Official Website
Free Tier2 applets on free planApr 2026Official Website

Strengths

  • Cheapest paid plan available
  • $3.49/month entry price
  • 800+ service connections
  • Strong IoT and smart home
  • Simplest automation tool on the market with minimal learning curve
  • 800+ service connections including consumer and IoT devices
  • Mobile app for managing automations on the go
  • Strong smart home and consumer IoT integration ecosystem
  • Very low entry price at $3.49/month for Pro
  • Millions of pre-built applets ready to activate
  • Simple trigger-action model requires zero technical knowledge
  • Plans from $3.49/month — cheapest paid option
  • Excellent IoT and smart home support
  • Simplest interface of any automation tool
  • Good mobile app
  • Strong smart-home and IoT device coverage
  • Lowest-priced paid plans in the category
  • Simple two-step Applet model is easy for new users

Limitations

  • Very limited free tier (2 applets)
  • No complex logic or branching
  • Limited business features
  • Free tier limited to just 2 applets
  • No multi-step workflows on free tier
  • No code execution, conditional logic, or branching on free tier
  • Consumer-focused: not designed for business automation
  • Limited to single-trigger, single-action workflows on lower tiers
  • Slower execution speed compared to Zapier or Make
  • Less suitable for complex multi-step business processes
  • Very limited workflow complexity
  • No branching or data transformation
  • 800 services — fewer than competitors
  • Not suited for business automation
  • Limited multi-step logic compared to Zapier, Make, or n8n
  • Narrower SaaS coverage outside consumer apps
  • No self-hosted option

Based on evaluations in 5 rankings: Best Automation Tools for Small Teams 2026, Best Free Automation Tools in 2026, Best Automation Tools for Small Business 2026, Best Automation Tools by Price-Performance Value in 2026, Best No-Code Automation Platforms in 2026

About IFTTT

Consumer and enterprise automation platform connecting 800+ services with simple if-this-then-that logic. IFTTT pioneered the concept of trigger-action automation for everyday users and has expanded to serve businesses through its Connect platform for embedding integrations into products. With millions of users and a decade-plus track record, IFTTT remains one of the most recognized names in automation, particularly strong in smart home and IoT device connectivity.

Integrations (7)

Amazon Alexa native
Gmail native
Google Home native
Philips Hue native
Slack native
Spotify native
Zapier (via Webhooks) webhook

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