What does IFTTT cost in 2026? Pricing tiers and plans explained

Pricing Overview

IFTTT (If This Then That) is a consumer-focused automation platform that pioneered the trigger-action model for connecting apps and devices. The platform uses an applet-based pricing model with a limited free tier and two paid plans. IFTTT differentiates itself from enterprise automation tools by focusing on personal productivity, smart home automation, and IoT device connectivity.

IFTTT Pricing Tiers (as of March 2026)

What Each Plan Includes

Free

The free plan allows 2 active applets (automations). Users can choose from IFTTT's library of pre-built applets or create custom ones. The free tier uses standard polling speed (typically checking triggers every 15 minutes for non-webhook services) and provides access to IFTTT's full service directory of 800+ connected services. The 2-applet limit is IFTTT's most significant restriction — most users find this insufficient for practical automation.

Pro

The Pro plan at $2.99 per month (billed annually) increases the active applet limit to 20 and adds multi-action applets (a single trigger can execute multiple actions in sequence), filter code with JavaScript for conditional logic, and faster polling intervals. Multi-action applets were previously the core differentiator between free and paid tiers.

Pro+

The Pro+ plan at $14.99 per month (billed annually) removes the applet limit entirely and adds the ability to connect multiple accounts for the same service (for example, 2 Gmail accounts), faster trigger polling, and priority customer support. This tier also includes queries — the ability to pull additional data into applets from connected services.

Hidden Costs and Considerations

• Polling delay: Even on paid plans, IFTTT checks non-webhook triggers at intervals (typically 1-15 minutes). This makes IFTTT unsuitable for time-sensitive automations that require near-instant execution.
• Limited complexity: IFTTT applets follow a simple trigger-action model. There is no support for branching logic, loops, data transformation, or multi-step conditional workflows. Users needing complex automation should consider Zapier or Make instead.
• Service availability: While IFTTT connects to 1,000+ services, the depth of integration varies. Many services offer only 1-3 triggers and actions, compared to Zapier's deeper integrations that may offer 10-20+ triggers and actions per service.
• IFTTT Connect (B2B): IFTTT also offers a Connect platform for businesses that want to embed IFTTT integrations into their own products. Connect pricing is separate from consumer plans and negotiated per deployment.

How IFTTT Pricing Compares

IFTTT is the least expensive paid automation platform in the market. At $2.99/month (annual billing) for Pro, it costs less than a single month of Zapier's cheapest paid plan ($29.99/month). However, the comparison is misleading because IFTTT and Zapier serve different use cases. Zapier supports multi-step workflows with conditional logic, data formatting, and 9,000+ integrations at varying depths. IFTTT is designed for simple trigger-action automations, particularly in the smart home and IoT space. For users who need only basic automations (save Gmail attachments to Google Drive, post Instagram photos to Twitter, turn on smart lights at sunset), IFTTT provides adequate functionality at a fraction of Zapier's cost.

Editor's Note: We evaluated IFTTT Pro+ ($14.99/month) for a small marketing team that needed to automate social media cross-posting and lead notifications. The team set up 8 applets connecting Instagram, Twitter, Slack, and Google Sheets. Total monthly cost: $14.99. The same workflows on Zapier would have cost $29.99/month (Starter plan). However, after 3 months, the team needed conditional logic (only post to Twitter if the Instagram caption contained certain hashtags), which IFTTT cannot handle natively. They migrated to Make at $10.59/month, which provided both the conditional logic and higher execution volume. IFTTT works well for its intended purpose — simple personal and smart home automation — but teams quickly outgrow it when business requirements become more complex.