HubSpot
by HubSpot Inc.
All-in-one CRM platform with marketing, sales, and service automation plus a free CRM for unlimited users. HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2006 | Apr 2026 | HubSpot |
| IPO | 2014 (NYSE: HUBS) | Apr 2026 | HubSpot SEC filing |
| Annual Revenue | $2.63 billion (FY2024) | Apr 2026 | HubSpot 10-K |
| Customers | 228,000+ customers in 135+ countries | Apr 2026 | HubSpot |
| Free CRM | Free CRM with unlimited users and 1M contacts | Apr 2026 | HubSpot |
| Workflows Engine | Multi-step Workflows with branching logic | Apr 2026 | HubSpot |
| Integrations | 1,500+ App Marketplace integrations | Apr 2026 | HubSpot |
| Product Hubs | Marketing, Sales, Service, Operations, Content, Commerce Hubs | Apr 2026 | HubSpot |
About HubSpot
HubSpot is a CRM and inbound marketing platform founded in 2006 by Brian Halligan and Dharmesh Shah. The company went public on the NYSE in 2014 (ticker: HUBS) and reported $2.63 billion in revenue for fiscal year 2024. As of April 2026, HubSpot serves more than 228,000 customers in 135+ countries.
HubSpot offers a free CRM with unlimited users and up to 1 million contacts. The platform is organized into Hubs: Marketing Hub (email campaigns, landing pages, social media scheduling, ad management, SEO tools), Sales Hub (email sequences, deal pipelines, meeting scheduling, quotes), Service Hub (ticketing, knowledge base, customer feedback, live chat), Operations Hub (data sync, programmable automation, data quality), Content Hub (CMS, blog, AI content), and Commerce Hub (invoices, subscriptions, payment links). The Workflows automation engine builds multi-step automations with branching logic, delays, if/then conditions, and goal criteria. Workflows can enroll contacts based on form submissions, list membership, page views, email interactions, or custom properties.
Starter plans begin at $20/month (includes 1,000 contacts). Professional plans start at $800/month for Marketing Hub (2,000 contacts), $100/month for Sales Hub (5 users), and $100/month for Service Hub (5 users). Enterprise editions start at $3,600/month for Marketing Hub. The free tools tier provides basic CRM, forms, email marketing (2,000 sends/month), and live chat. HubSpot's App Marketplace includes 1,500+ integrations with tools like Salesforce, Slack, Zoom, Shopify, and WordPress.
Integrations (8)
Other CRM Automation Tools
Questions About HubSpot
Is HubSpot worth it in 2026?
HubSpot scores 8.0/10 in 2026. Best free CRM on the market with unlimited users and 1M contacts. Workflows engine for multi-step automation. 228K+ customers. Professional Marketing Hub at $800+/month is a steep jump from free. Contact-based pricing penalizes large databases.
Is Intercom worth it in 2026?
Intercom scores 7.8/10 in 2026. Fin AI Agent resolves up to 50% of support at $0.99/resolution. Best-in-class Messenger and visual Workflows. Essential $39/seat/mo, Advanced $99. 25K+ customers. Expensive for small teams and Fin quality depends on help center content.
How much does HubSpot cost in 2026?
HubSpot: Free CRM (unlimited users, 1M contacts). Starter $20/mo. Marketing Hub Pro $800/mo (2K contacts). Sales Hub Pro $100/mo (5 users). Enterprise CRM Suite $5,000/mo. Workflows require Professional+. Contact-based marketing pricing scales to $4,100+/mo at 100K contacts.
How much does Intercom cost in 2026?
Intercom: Essential $39/seat/mo, Advanced $99/seat/mo, Expert $139/seat/mo. Fin AI Agent costs $0.99 per resolved conversation (separate from seat pricing). 10-agent team on Advanced + Fin AI: ~$2,970/month. No free tier. Annual billing available.