Fivetran
by Fivetran Inc
Automated data integration platform for analytics pipelines. Fivetran is a cloud-based automated data integration platform founded in 2012. It replicates data from 500+ sources (SaaS applications, databases, files, events) into cloud data warehouses such as Snowflake, BigQuery, Databricks, and Redshift.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Connectors | 500+ | Mar 2026 | Official Website |
| Funding | $730M total funding (valued at $5.6B in 2021) | Mar 2026 | Company Blog |
| Pricing Model | Monthly Active Rows (MAR) — billed per distinct row updated per month | Mar 2026 | Official Website |
| Warehouses | Snowflake, BigQuery, Redshift, Databricks, Azure Synapse | Mar 2026 | Documentation |
| Sync Frequency | Every 5 minutes (Standard+), 6 hours (Free tier) | Mar 2026 | Official Website |
| Schema Mgmt | Automatic schema migration and drift detection | Mar 2026 | Documentation |
| Notable Customers | Square, ClassPass, Urban Outfitters, Autodesk | Mar 2026 | Case Studies |
| Employees | 700+ employees (as of 2025) | Mar 2026 | Company Website |
| dbt Integration | Native dbt transformation integration (post-load) | Mar 2026 | Documentation |
| Security | SOC 2 Type II, HIPAA, GDPR compliant, column-level hashing | Mar 2026 | Official Website |
Pricing Plans
Free
Free tier with limited connectors
- ✓Limited set of connectors
- ✓Automated schema migration
- ✓Dashboard and monitoring
- ✓Community support
- ✓Basic data pipeline management
- !Limited connector selection
- !Community support only
Starter
Usage-based: $1 per MAR credit
- ✓All free-tier connectors plus additional sources
- ✓Automated schema migrations
- ✓Standard sync frequency
- ✓Monthly Active Rows (MAR) billing
- ✓Standard support
- !Usage-based pricing per MAR
Standard
Usage-based pricing; contact for rates
- ✓Full connector catalog (300+ sources)
- ✓Automatic schema drift handling
- ✓Configurable sync frequency (down to 5 min)
- ✓Column-level hashing for security
- ✓Priority support
- ✓Transformations with dbt integration
- !Usage-based pricing per MAR
Enterprise
Usage-based pricing; contact sales
- ✓All Standard features
- ✓SSO / SAML authentication
- ✓Private networking (VPN/PrivateLink)
- ✓Enterprise-grade SLA
- ✓Dedicated customer success manager
- ✓Custom data retention and security policies
- !Custom enterprise pricing
About Fivetran
Fivetran is a cloud-based automated data integration platform founded in 2012. It replicates data from 500+ sources (SaaS applications, databases, files, events) into cloud data warehouses such as Snowflake, BigQuery, Databricks, and Redshift. Fivetran manages schema changes, handles incremental updates, and provides log-based CDC (change data capture) for supported sources. The platform requires minimal configuration and is designed for analytics teams that need reliable data pipelines without building custom ETL.
Integrations (8)
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Apache Airflow
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ETL & Data PipelinesSee How It Ranks
Questions About Fivetran
Is Apify worth it in 2026?
Apify scores 7.5/10 in 2026. The platform offers 2,000+ pre-built web scrapers, serverless execution, and the open-source Crawlee framework. Costs scale quickly at high volumes, and building custom scrapers requires developer skills.
How much does Fivetran cost in 2026?
Fivetran uses Monthly Active Rows (MAR) pricing — the count of distinct rows updated in a billing period. The free tier includes 500,000 MAR with limited connectors. Starter tier costs approximately $1 per credit. Standard tier (most popular) costs approximately $1.50 per credit with full connector access. Enterprise tier has custom pricing. A typical mid-market company replicating 10–15 data sources to Snowflake pays $1,500–$5,000 per month depending on data change volume.
How does Fivetran compare to Apache Airflow for data pipelines in 2026?
Fivetran is a fully managed ELT platform with 500+ connectors and automatic schema migration — no code required. Apache Airflow is an open-source orchestration framework offering unlimited flexibility through Python DAGs but requiring engineering time to build and maintain. Fivetran costs $1-1.50/credit; Airflow is free but needs infrastructure.
Is Fivetran worth it for data integration in 2026?
Fivetran scores 8.0/10 in 2026. It excels at managed ELT with 500+ connectors (reliability 9/10), auto schema migration (9/10), and fast setup (9.5/10 — 14 sources connected in under 4 hours). The primary drawback is MAR-based pricing (transparency 5/10): initial estimates of $750/month hit $2,100/month in production due to unexpected row volumes. SOC 2 Type II certified. Best for teams with 10+ data sources flowing into Snowflake, BigQuery, or Databricks.