How much does Fivetran cost in 2026?

Fivetran Pricing Model: Monthly Active Rows (as of July 2026)

Fivetran uses a Monthly Active Rows (MAR) pricing model. A MAR is a distinct row inserted or updated during a billing period. Rows not modified in a given month do not count, so initial historical syncs generate high MAR counts while steady-state incremental syncs are much cheaper. As of 2026, deletes also count toward paid MAR, and a $5 base charge applies per standard connection at 1-1,000,000 MAR of monthly usage (this base charge does not apply to Free accounts).

Pricing Tiers (as of July 2026)

The Starter plan has been retired; Business Critical is the 2026 addition for regulated workloads. Most production deployments fall into Standard or Enterprise. Annual commitments save up to about 22% on Standard.

Common Cost Scenarios

These assume steady-state incremental syncing. Month 1 is typically 2-3x higher due to the initial historical backfill.

Hidden Costs and Gotchas

• Initial historical sync: the first sync for each connector pulls full history and can generate millions of MAR in one billing period — plan for a higher month-1 invoice.
• $5 base per connection: each standard connection carries a $5 base charge at 1-1M MAR monthly usage, so a fleet of low-volume connectors has a floor cost even when data change is small.
• Deletes count: as of 2026, deleted rows count toward paid MAR, which can raise costs for high-churn tables.
• Destination costs: warehouse compute and storage from Fivetran-ingested data (Snowflake, BigQuery, Redshift, Databricks) are an additional expense.

Fivetran vs Competitors: Pricing Comparison

Fivetran costs more than self-hosted alternatives like Airbyte or custom Airflow, but removes the engineering overhead of building and maintaining connectors. The trade-off is cost versus engineering time.

Editor's Note: We tracked Fivetran costs for a Series B SaaS company replicating 15 sources to Snowflake. Month 1 (historical sync): $6,200, because the initial backfill triggered high MAR counts. Months 2-6 (incremental) averaged $2,400/month as only changed rows were counted. The PostgreSQL connector was the most expensive at about $900/month due to high row-level change volume. Switching three low-priority sources from 5-minute to 6-hour syncs saved roughly $180/month. Re-checked July 2026: two changes to model now — deletes count toward paid MAR (which pushed one high-churn table's cost up), and a $5 base charge per standard connection means fleets of small connectors carry a floor cost worth auditing. — Rafal Fila, ShadowGen