Nick Saraev
youtubeMake.com and AI-agency YouTuber focused on automation services businesses.
Nick Saraev began publishing automation and AI-agency content on YouTube in 2022-2023, initially focused on Make.com as the workflow substrate for AI-driven services. The channel grew alongside the AI-agency content wave on YouTube, distinguished by Saraev's emphasis on Make over Zapier as the agency builder's tool of choice and by a more granular approach to client deliverables (specific build types, pricing brackets, sales scripts).
Content format mixes shorter tactical videos with longer multi-hour deep-dives on specific Make patterns, AI-agent builds, and the business mechanics of running an AI services agency. Topical coverage has expanded with the AI-agent wave to include Voiceflow and other chatbot platforms, agent backbones using LLMs plus Make as the action layer, and integrations with AI calling platforms like Vapi. Saraev has also published material on outreach, lead generation, and sales tactics for AI-services agencies.
The audience overlaps significantly with Liam Ottley's AI-agency demographic: aspiring or early-stage AI/automation agency operators, often solo or small teams. The channel reached approximately 200,000 subscribers by December 2025. Saraev's 2025-2026 publishing has continued to balance Make-centric builds with broader business-of-AI-agency content, with notable emphasis on AI calling and outbound agents through 2025.
Our Take
Make is a fair pick for early-stage AI-agency builders, and Saraev's tutorial library is the most concentrated source of Make-as-AI-agent-backbone content we have found. We do not recommend Make for production enterprise workflows; for small-agency client deliverables it is a reasonable choice. — Rafal Fila, ShadowGen
What Sets Nick Saraev Apart
Saraev is one of the largest AI-agency creators who anchors on Make.com rather than Zapier, n8n, or a code-first stack. The pairing of granular tactical Make content with sales-and-pricing material distinguishes the channel from peers that lean either business or technical but not both.
Key Achievements
Topics Covered
Content Style
Mix of tactical short videos and multi-hour deep-dives. Strong emphasis on Make.com as the workflow substrate plus the business mechanics of running an AI-services agency.
Standout Content
His 'How to Build an AI Automation Agency from Scratch' video is the definitive guide to starting an automation services business. In 45 minutes, he covers market positioning, service packaging, pricing models, client acquisition, and actual workflow examples you'd deliver to clients. It's essentially a free business plan that has spawned hundreds of real agencies.
Notable Content
Content Schedule
Multiple videos per week, mix of short and long form
Who Watches Nick Saraev
Aspiring and early-stage AI/automation agency operators, often solo or small teams. Overlaps with the broader AI-agency YouTube demographic.
Work With Nick Saraev
Available for partnership content, product reviews, and speaking engagements. Works with AI and automation tool companies for in-depth product tutorials and integrations.