Typeform SL
platformMaker of Typeform, the conversational form and survey builder.
Typeform SL is a Spanish software company headquartered in Barcelona, founded in 2012 by Robert Muñoz and David Okuniev. The company builds Typeform, an online form, survey, and quiz builder known for a conversational interface that presents one question per screen. Typeform also operates VideoAsk, a product for asynchronous video conversations.
Our Take
Typeform's design quality genuinely lifts completion rates in our experience. The recurring billing surprise is the monthly response cap, which we size against the best-case campaign forecast on every build. — Rafal Fila, ShadowGen
What Sets Typeform SL Apart
Typeform competes on the look and completion experience of the form rather than on feature count, which makes it the usual choice when the form is a brand touchpoint, most often for marketing lead capture and customer feedback.
Key Achievements
About Typeform SL
Typeform SL develops form and data-collection software built around the idea that forms feel less like paperwork when they resemble a conversation. The company was founded in Barcelona in 2012, and its core product, Typeform, presents one question at a time, a design decision that is the company's main competitive position: it competes on completion rate and presentation quality rather than on raw feature count.
The product covers the standard form-building surface, including logic jumps, answer piping, hidden fields, and theming, and integrates with CRMs, spreadsheets, and automation platforms so responses flow into downstream systems. Typeform monetises through tiered subscriptions, each carrying a monthly response cap. The company has raised external venture funding across several rounds, including a Series C of roughly $135M reported in 2022, and has broadened its positioning over time from a design-led form tool toward a wider conversational data-collection platform spanning forms and video.