IFTTT Inc
platformOperator of IFTTT, the consumer app and smart-home automation service.
IFTTT, Inc. is a U.S. software company headquartered in San Francisco, founded in 2010, that operates IFTTT ("If This Then That"), a consumer-focused automation service. IFTTT connects apps, online services, and smart-home devices through automations called Applets. The company was an early pioneer of mainstream consumer automation and remains best known for its breadth of Internet-of-Things coverage.
Our Take
We rarely deploy IFTTT for business automation, and that is the honest recommendation rather than a criticism: it is excellent for consumer and IoT triggers and underpowered, by design, for multi-step business processes. — Rafal Fila, ShadowGen
What Sets IFTTT Inc Apart
IFTTT bills a flat fee on Applet count rather than on task volume and carries a consumer-device catalogue that business automation platforms do not prioritise, which keeps it well suited to households and individuals rather than teams.
Key Achievements
About IFTTT Inc
IFTTT, Inc. builds and operates IFTTT, a service that lets individuals automate actions across apps and connected devices. The company was founded in 2010 and launched the service publicly in 2011, with the name standing for the conditional programming phrase "If This Then That." In its classic form an automation, called an Applet, pairs a single trigger with a single action; newer Applets support multiple actions and conditional filters, but the design has stayed deliberately approachable for non-technical users.
IFTTT's distinctive strength is breadth of consumer and Internet-of-Things coverage, integrating with smart-home ecosystems, wearables, connected vehicles, voice assistants, and consumer apps that business-focused automation platforms do not prioritise. The company monetises through tiered subscriptions priced on Applet count rather than on task volume, with a limited free tier and paid Pro and Pro+ plans. IFTTT competes with Zapier, Make, and Microsoft Power Automate, but occupies the consumer segment those business-focused platforms largely leave aside.