Pipedrive
by Pipedrive OÜ
Sales-focused CRM with visual pipeline management and workflow automation for activity-based selling. Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
Key Facts
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2010 | Apr 2026 | Pipedrive |
| Customers | 100,000+ companies in 179 countries | Apr 2026 | Pipedrive |
| Essential Plan | $14.90/user/month (Essential plan) | Apr 2026 | Pipedrive |
| Advanced Plan | $27.90/user/month (Advanced plan — automations) | Apr 2026 | Pipedrive |
| Professional Plan | $49.90/user/month (Professional plan) | Apr 2026 | Pipedrive |
| API | REST API for deals, contacts, organizations, activities | Apr 2026 | Pipedrive |
| Mobile App | iOS and Android apps with full CRM access | Apr 2026 | Pipedrive |
| Integrations | 400+ marketplace integrations | Apr 2026 | Pipedrive |
About Pipedrive
Pipedrive is a sales CRM and pipeline management platform founded in 2010 in Tallinn, Estonia. As of April 2026, Pipedrive serves more than 100,000 companies in 179 countries, positioning itself as a CRM designed by salespeople for salespeople with a focus on activity-based selling methodology.
The platform centers on visual pipeline management where deals move through customizable stages via drag-and-drop. Workflow automations trigger actions based on deal events: when a deal moves to a new stage, Pipedrive can automatically create activities, send emails, update fields, or notify team members. Automations use a when-trigger-then-action model with conditions for filtering. The number of active automations varies by plan: Essential allows no automations, Advanced supports 30 active workflows, Professional supports 60, Power supports 90, and Enterprise allows unlimited automations.
Pipedrive provides five pricing tiers: Essential at $14.90/user/month (pipeline management, deal tracking, basic reporting), Advanced at $27.90/user/month (email sync, workflow automations, group emailing), Professional at $49.90/user/month (revenue forecasting, contract management, advanced reporting), Power at $64.90/user/month (phone support, project planning, scalable controls), and Enterprise at $99/user/month (unlimited features, security alerts, implementation support). A 14-day free trial is available on all plans but there is no permanent free tier.
Pipedrive integrates with 400+ applications through its marketplace, including Slack, Google Workspace, Microsoft 365, Mailchimp, Trello, Asana, Zapier, and Make. The REST API enables custom integrations for deal, contact, organization, and activity data. Pipedrive also offers a LeadBooster add-on ($32.50/company/month) for chatbots and web forms, a Campaigns add-on for email marketing, and Smart Docs for document automation.
Integrations (8)
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Questions About Pipedrive
Pipedrive vs HubSpot for CRM Automation in 2026
Pipedrive focuses on visual sales pipeline management at $14-49/user/month, while HubSpot provides an all-in-one CRM platform with marketing, sales, and service at $20-100/user/month. Pipedrive is 54% cheaper for a 20-person sales team but lacks native marketing automation.
What are the best Pipedrive alternatives in 2026?
HubSpot, Salesforce, and Zoho CRM are the top Pipedrive alternatives in 2026. HubSpot provides an all-in-one CRM with marketing automation. Salesforce offers deeper customization with Flow Builder. Zoho CRM provides budget-friendly pipeline management at $14/user/month.
What is sales pipeline automation?
Sales pipeline automation is the use of CRM rules and workflows to manage deal progression through sales stages without manual data entry. It includes automated lead assignment, stage transitions, follow-up reminders, deal scoring, and pipeline reporting. As of April 2026, Pipedrive, HubSpot, and Salesforce Flow are the leading pipeline automation platforms.
How to automate a CRM sales pipeline
To automate a CRM sales pipeline, configure lead assignment rules (round-robin or territory-based), set up stage transition triggers (move deals when tasks complete), create follow-up reminders for stale deals, and enable automated forecasting reports. Pipedrive, HubSpot, and Salesforce provide built-in pipeline automation.