Marketo Engage

About Marketo Engage

Marketo Engage (commonly known as Marketo) is an enterprise marketing automation platform originally founded in 2006 by Phil Fernandez, Jon Miller, and David Morandi. Adobe acquired Marketo in 2018 for $4.75 billion, integrating it into the Adobe Experience Cloud. As of April 2026, Marketo remains one of the most widely deployed enterprise marketing automation platforms, serving thousands of B2B organizations across technology, financial services, healthcare, and manufacturing.

Marketo provides lead management (scoring, nurturing, routing), email marketing, campaign orchestration across email, web, social, and paid media, landing pages, forms, and advanced analytics. The lead scoring engine uses both behavioral signals (email engagement, web page visits, content downloads, webinar attendance) and demographic/firmographic attributes (company size, industry, job title) to rank leads by sales readiness. Revenue Cycle Analytics tracks marketing-sourced and marketing-influenced pipeline, enabling attribution of revenue to specific campaigns and channels.

Marketo pricing is structured in four tiers based on database size: Growth (starting around $895/month for small databases), Select (mid-market, typically $1,795/month), Prime (enterprise, approximately $2,495/month), and Ultimate (full platform, approximately $3,195/month). Exact pricing depends on database size, add-on modules, and contract terms. All quotes require contacting Adobe sales. Enterprise contracts commonly run $50,000-$200,000+ per year depending on scale.

Marketo integrates natively with Salesforce CRM (bidirectional sync), Microsoft Dynamics, and SAP CRM. Additional integrations include the Adobe Experience Cloud (Analytics, Target, Audience Manager), Zoom (webinars), LinkedIn (lead gen forms and matched audiences), Slack, and custom integrations via the REST and Bulk APIs. Marketo's extensibility through APIs and webhooks makes it suitable for complex enterprise marketing technology stacks.