Make
by Make.com
Automate your work with visual workflow builder and AI agents Make (formerly Integromat) is a visual workflow automation platform founded in 2012 by Celonis. It connects approximately 1,800 applications through a horizontal canvas where scenarios can branch, merge, iterate, and handle errors on dedicated paths.
Performance Scores
13 rankings evaluated
Score range: 7.0 – 8.8
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#1Best Automation Tools for Small Teams 2026
Score: 8.8 · Best for: Best power-to-price ratio for growing small teams
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#2Best AI Agent Platforms in 2026
Score: 8.3 · Best for: Visual automation with AI integration at competitive pricing
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#2Best Automation Tools for Small Business 2026
Score: 8.3 · Best for: Small businesses with moderate technical comfort wanting more for less
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#2Best AI-Powered Automation Tools in 2026
Score: 8.2 · Best for: Visual thinkers wanting AI-enhanced workflow design at competitive pricing
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#2Best Automation Tools by Price-Performance Value in 2026
Score: 8.8 · Best for: Teams wanting the best cloud-hosted value without self-hosting
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#2Best Automation Tools for Marketing Teams in 2026
Score: 8.5 · Best for: Data-savvy marketing teams running complex multi-channel campaigns
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#2Best Automation Tools for Startups in 2026
Score: 8.3 · Best for: Non-technical founders needing fast visual automation at low cost
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#3Best Workflow Automation Tools 2026
Score: 8.0 · Best for: Best for: teams needing visual data-heavy automations
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#4Best Automation Tools for Developers and Engineering Teams in 2026
Score: 7.0 · Best for: Semi-technical teams wanting visual power with some API flexibility
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#4Best Spreadsheet & Data Automation Tools 2026
Score: 7.4 · Best for: Connecting spreadsheet data to other apps with visual workflow builder
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#4Best Email Automation Platforms 2026
Score: 7.3 · Best for: Data-driven teams building complex email workflows with advanced personalization and conditional logic
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#4Best Integration Platforms 2026
Score: 7.5 · Best for: Best for: cost-conscious teams needing visual data-heavy integrations
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#5Best iPaaS and Integration Platforms 2026
Score: 8.0 · Best for: SMBs and agencies needing visual automation at competitive pricing
Key Facts
Core Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Visual Workflow Builder | Make offers a visual workflow builder that simplifies the creation of complex automation processes. | Feb 2026 | Research |
| Pre-built Integrations | Over 3,000 pre-built integrations to connect various apps and services. | Feb 2026 | Research |
| Integrations | Approximately 1,800 app modules | Mar 2026 | Make |
AI Features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Maia AI Builder | Maia is a personal AI automation builder that generates complete scenarios from natural-language conversations, announced at Waves 2025 | Mar 2026 | Make Blog |
| AI Agents | Build reusable, intelligent agents that adapt in real time and work across multiple workflows. | Feb 2026 | Research |
General
| Attribute | Value | As of | Source |
|---|---|---|---|
| Billing Model | Switched from operations to credits-based billing in August 2025 (1:1 conversion rate). Unused credits roll forward one month on paid plans | Mar 2026 | Make Help |
| No-code Platform | No coding required; user-friendly interface for building automation workflows. | Feb 2026 | Research |
| Pricing | $10.59/month on Core plan. Extra credits at 25% premium (reduced from 30% in November 2025) | Mar 2026 | Make Pricing |
| Advanced Routing System | Advanced routing system to manage complex workflows efficiently. | Feb 2026 | Research |
| New Modules | If-Else and Merge modules launching early 2026; Subscenarios for reusable modular workflows | Mar 2026 | Make Blog |
| Run Replay | Testing and debugging tool available on all plans as of Waves 2025 | Mar 2026 | Make Blog |
Support
| Attribute | Value | As of | Source |
|---|---|---|---|
| MCP Support | Make automations function as MCP tools that AI systems can discover and execute | Mar 2026 | Make Blog |
Strengths
- ●1000 free operations/month
- ●Visual builder scales well
- ●Excellent data transformation
- ●Good template marketplace
- ●AI scenario builder
- ●1,800+ integrations
- ●Visual data flow mapping
- ●Competitive pricing from $9/mo
- ●Best price-to-power ratio
- ●Visual scenario builder
- ●Strong data transformation
- ●Good for complex workflows
- ●1,800+ app connections
- ●10x more operations per dollar vs Zapier
- ●Powerful visual scenario builder
- ●Strong data transformation built-in
- ●1800+ app modules
- ●Visual scenario builder ideal for complex campaign workflows
- ●Superior data transformation and filtering capabilities
- ●Operations-based pricing more predictable at scale
- ●HTTP module enables custom integrations with any marketing API
- ●1,000 free ops/month
- ●From $9/mo paid
- ●Visual workflow design
- ●Strong data handling
- ●Good pricing
- ●Strong HTTP module for custom APIs
- ●Built-in JSON and data transformation
- ●Good webhook handling
- ●Visual scenario builder connects spreadsheets to 1500+ apps
- ●Powerful data mapping and transformation modules
- ●1000 free operations per month
- ●Competitive pricing starting at $9/month
- ●Visual email workflow builder
- ●Strong data transformation for email personalization
- ●Competitive pricing from $9/month
- ●Visual workflow builder
- ●Competitive pricing
- ●1800+ integrations
- ●Granular data routing
- ●Competitive pricing ($9/mo start)
Limitations
- ●Steeper initial learning curve
- ●Complex scenarios can be confusing
- ●Smaller app ecosystem than Zapier
- ●AI agent features less autonomous than dedicated platforms
- ●Operations-based pricing can spike
- ●Complex scenarios require manual tuning
- ●Steeper learning curve than Zapier
- ●Fewer native integrations
- ●Credits-based billing can confuse
- ●AI features less mature than Zapier
- ●Cloud-only with no self-hosting option
- ●Can still get expensive at very high volumes
- ●Migration requires rebuilding scenarios
- ●Steeper learning curve than Zapier for non-technical marketers
- ●Fewer pre-built marketing templates
- ●Smaller total integration count (1800 vs 7000+)
- ●Operations counting can be confusing
- ●Free tier limited to 2 scenarios
- ●Complex scenarios need paid plans
- ●Smaller ecosystem than Zapier
- ●Learning curve for advanced features
- ●Limited custom code execution
- ●Cloud-only with no self-hosting
- ●No Git export or version control
- ●Proprietary scenario format
- ●Requires a separate spreadsheet platform
- ●Steeper learning curve for non-technical users
- ●Complex scenarios can be difficult to debug
- ●Requires separate email platform
- ●Steeper learning curve
- ●Less intuitive for email-only users
- ●Smaller enterprise footprint
- ●Fewer governance features
- ●Celonis transition
- ●Operations-based pricing can surprise at volume
- ●Less enterprise governance
- ●Complexity at scale
Based on evaluations in 13 rankings: Best Automation Tools for Small Teams 2026, Best AI Agent Platforms in 2026, Best Automation Tools for Small Business 2026, Best AI-Powered Automation Tools in 2026, Best Automation Tools by Price-Performance Value in 2026, Best Automation Tools for Marketing Teams in 2026, Best Automation Tools for Startups in 2026, Best Workflow Automation Tools 2026, Best Automation Tools for Developers and Engineering Teams in 2026, Best Spreadsheet & Data Automation Tools 2026, Best Email Automation Platforms 2026, Best Integration Platforms 2026, Best iPaaS and Integration Platforms 2026
Pricing Plans
Free
Free forever
- ✓1,000 operations per month
- ✓Up to 2 active scenarios
- ✓100 MB data transfer
- ✓Access to all apps
- ✓Visual scenario builder
- !1,000 ops/month
- !2 active scenarios
- !100 MB data transfer
Core
(or $9.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Minimum 1-minute interval scheduling
- ✓Operations log access (basic)
- ✓Access to all 1,800+ apps
- !10,000 ops/month
Pro
(or $16.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Custom variables
- ✓Full-text execution log search
- ✓Priority scenario execution
- ✓Operations usage analytics
- !10,000 ops/month (upgradable)
Teams
(or $29.00/yr)
Billed monthly or annually (annual price shown per month)
- ✓10,000 operations per month
- ✓Unlimited active scenarios
- ✓Team roles and permissions
- ✓Shared team connections
- ✓Multiple organizations
- ✓High-priority execution
- !10,000 ops/month (upgradable)
Enterprise
Contact sales for custom pricing
- ✓Custom operations volume
- ✓SSO / SAML authentication
- ✓Dedicated customer success manager
- ✓Custom data residency
- ✓Advanced compliance and security
- ✓SLA guarantee
- !Custom ops volume
About Make
Make (formerly Integromat) is a visual workflow automation platform founded in 2012 by Celonis. It connects approximately 1,800 applications through a horizontal canvas where scenarios can branch, merge, iterate, and handle errors on dedicated paths. At Waves 2025, Make announced Maia (a personal AI builder that generates complete scenarios from conversation), MCP support (allowing AI systems to discover and execute Make automations), and Subscenarios (reusable modular workflow components). In August 2025, Make switched from operations-based to credits-based billing at a 1:1 conversion rate, with unused credits rolling forward one month. Pricing starts at $10.59/month on the Core plan. Scenario Run Replay, a testing and debugging tool, is now available on all plans.
Integrations (6)
Other Workflow Automation Tools
Activepieces
No-code workflow automation with self-hosting and AI-powered features
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Open-source Zapier alternative
Workflow AutomationBardeen
AI-powered browser automation via Chrome extension
Workflow AutomationCamunda
Open-source workflow and process automation platform using BPMN.
Workflow AutomationSee How It Ranks
Best AI-Powered Automation Tools in 2026
AI-powered automation tools integrate artificial intelligence features — natural language workflow creation, intelligent data mapping, predictive actions, and LLM-based content generation — into their automation platforms. As of March 2026, most major automation platforms have added AI capabilities, but the depth and practical utility of these features varies significantly. This ranking evaluates 8 automation tools on the practical value of their AI features, not marketing claims. The evaluation focuses on whether AI features reduce manual configuration, accelerate workflow creation, and improve outcomes versus doing the same work without AI. Tools that use AI as a core differentiator (not just a checkbox feature) score higher.
Best Automation Tools for Startups in 2026
Startups need automation tools that provide immediate value at minimal cost, with room to scale as the team grows. The best startup automation tools offer generous free tiers, fast time-to-value (first working automation within hours, not days), and a clear scaling path from 5-person team to 50-person company. This ranking evaluates 8 automation platforms specifically for startup relevance as of March 2026. The evaluation prioritizes free tier generosity, speed from signup to first working automation, scalability as the team and workflow count grow, integration breadth covering the typical startup tech stack (Slack, Google Workspace, HubSpot, Stripe, GitHub, Notion), and total cost at early-stage volumes (under 50,000 tasks per month).
Questions About Make
What Is Event-Driven Automation?
Event-driven automation is an architectural pattern where workflows are triggered in response to system events such as webhooks, message queue entries, or file changes, rather than on fixed schedules or through manual initiation. This approach enables near-real-time processing and reduces resource waste from unnecessary polling cycles. As of 2026, most major automation platforms including Zapier, Make, n8n, and Pipedream support event-driven triggers alongside schedule-based fallbacks.
What Are the Best No-Code AI Agent Builders in 2026?
The leading no-code AI agent builders in 2026 are Lindy (purpose-built agent platform with 3,000+ integrations), Gumloop (visual AI workflow builder), Zapier Central (natural language agent creation within the Zapier ecosystem), and Make AI (AI modules within Make's visual scenario builder). Lindy and Gumloop are dedicated agent platforms, while Zapier Central and Make AI extend existing automation tools with agent capabilities.
What Is Digital Process Automation (DPA)?
Digital Process Automation (DPA) is a discipline focused on digitizing and automating end-to-end business processes to improve operational efficiency and customer experiences. Coined by Forrester in 2017, DPA evolved from traditional BPM to emphasize customer-facing, digital-first process orchestration across multiple systems and departments. As of 2025, the global DPA market is valued at approximately $16.7 billion.
What Is the Difference Between an AI Agent and a Chatbot?
An AI agent is an autonomous system that pursues goals by planning multi-step actions across multiple systems, while a chatbot is a conversational interface that responds to user queries within a single interaction. Chatbots excel at FAQ deflection and conversation routing; AI agents handle cross-system task execution and dynamic decision-making. As of 2026, the boundary is narrowing as chatbot platforms add action capabilities and agent platforms add conversational interfaces.
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