Magic Loops
by Magic Loops Inc.
Natural-language AI workflow builder that turns short prompts into runnable automations with input forms, LLM calls, API calls, and structured outputs. Magic Loops is a prosumer AI workflow builder created by Magic Loops Inc., founded in San Francisco in 2023 by Soren Iverson and Sawyer Hood.
Performance Scores
1 ranking evaluated
Score range: 7.6 – 7.6
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#5Best AI App Builders in 2026
Score: 7.6 · Best for: Lightweight automated tools and scheduled workflows with built-in UI
Key Facts
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2023 | May 2026 | — |
| Headquarters | San Francisco, California | May 2026 | — |
| Funding | Seed (2024), First Round Capital | May 2026 | — |
| Positioning | Maker/prosumer focus, now with an Enterprise plan (SOC 2, on-premise hosting) for large organizations | Jul 2026 | Magic Loops pricing page |
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Starter pricing | Hobby $9/month, Professional $20/month, Developer $50/month (credit-based, $1 per 1,000 credits) | Jul 2026 | Magic Loops pricing page |
| Free tier | Free: 250 Gen Credits/day + 500 Run Credits/month, public Loops only | Jul 2026 | Magic Loops pricing page |
| Magic Loops pricing (July 2026) | Magic Loops pricing (verified July 2026) is credit-based ($1 per 1,000 credits) across six tiers: Free (250 Gen Credits/day + 500 Run Credits/month), Hobby $9/mo, Professional $20/mo, Developer $50/mo (BYO API key), Startup $300/mo, and Enterprise (custom). There is no annual billing (monthly credit allowances only) and no "Team" tier. It targets prosumers with natural-language automation authoring. | Jul 2026 | Magic Loops pricing |
features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Triggers | Manual, scheduled, webhook, email-in, public URL | May 2026 | — |
| Outputs | Web page, email, Slack, JSON, file | May 2026 | — |
Strengths
- ●Combines UI generation with scheduled automation
- ●Generous free tier for evaluation
- ●Lightweight loops fit task-specific use cases
- ●Active community templates
Limitations
- ●Smaller scope than full-stack app builders
- ●Less suitable for complex multi-page apps
- ●Hosting and deployment tied to Magic Loops platform
Based on evaluations in 1 ranking: Best AI App Builders in 2026
Pricing Plans
Free
Credit-based ($1 per 1,000 credits)
- ✓Basic LLMs, public URL + email
- !250 Gen Credits/day + 500 Run Credits/mo
Hobby
Per month; credit-based
- ✓More credits, all major LLMs
Professional
Per month; all integrations, private loops
- ✓Scheduled triggers, all outputs
Developer
Per month; BYO API key, priority queue
- ✓Custom models, per-minute triggers
Startup
Per month; high credit allowance
- ✓Team sharing, high volume
About Magic Loops
Magic Loops is a prosumer AI workflow builder created by Magic Loops Inc., founded in San Francisco in 2023 by Soren Iverson and Sawyer Hood. The company raised seed funding in 2024 from First Round Capital. As of May 2026, the platform is used by individual builders and small teams to assemble lightweight automations that combine large language models, web fetches, and external API calls.
A Magic Loop is a sequence of nodes: typed inputs (text, URL, file upload, scheduled trigger, webhook, email-in), one or more "loops" that call language models or APIs, and outputs (web page, email, Slack message, JSON return). Users describe the desired loop in plain English ("every weekday morning, summarise my Notion tasks and email me a daily plan") and Magic Loops generates a candidate workflow that can be reviewed, edited, and run.
Built loops can be triggered manually, scheduled (cron-style), exposed as a public web URL with a form, called from email, or invoked via webhook from external systems. The platform handles structured output (returning JSON conforming to a user-defined schema), error retries, and basic observability (a run log per loop).
Magic Loops is positioned for prosumers and small teams rather than enterprise IT — the product specifically does not market SOC 2 compliance, SAML SSO, or data residency, and its pricing reflects that positioning.
Pricing is freemium: a Free tier includes 250 Gen Credits/day and 500 Run Credits/month (public Loops only); Pro is $20/month per user; Pro+ is $50/month per user.
Integrations (8)
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AI Agent PlatformsSee How It Ranks
Most Customizable AI Agent Platforms 2026
Most coverage of AI agent platforms rewards how quickly a working agent can be stood up. This ranking asks the opposite question: once it exists, how far can it be bent? What can be plugged into it, how much of the logic sits under the builder's control, and how much of that customization is reachable without an engineering team. It evaluates 8 platforms as of July 2026 on extensibility, ease of customization, customization depth, governance and deployment flexibility. It sits alongside Best AI Agent Platforms 2026, which weighs agent-building experience and autonomy more heavily, and Best LLM App Platforms 2026, which weighs evaluation and production tooling. The same platforms place differently across the three because the three ask different questions. Scores are comparable within a ranking and never across them.
Best AI Agent Builders for Non-Developers in 2026
A ranked list of the best AI agent builders for non-developers in 2026. This ranking evaluates platforms that let operations, marketing, and customer-success teams construct multi-step AI agents without writing production code. The shortlist includes Lindy, Gumloop, Relay.app, Relevance AI, and Dust. Tools were evaluated on visual agent design, model and tool integration, observability and debugging, pricing accessibility, and documentation depth. Stack AI and Magic Loops were considered but excluded where the platform was not present in the database at evaluation time.
Questions About Magic Loops
What are the best AI app builders in 2026?
Lovable (8.6/10) leads the 2026 AI app-builder ranking with production-grade React + Supabase output and GitHub export from $25/month. Bolt.new (8.4) is the best multi-framework prototyping option from $20/month, and v0 (8.3) is the best fit for Next.js teams on Vercel.
How much does Magic Loops cost in 2026?
Magic Loops expanded to six credit-based tiers (verified July 2026): Free (250 Gen Credits/day + 500 Run Credits/month), Hobby $9/month, Professional $20/month, Developer $50/month (bring-your-own API key), Startup $300/month, and Enterprise (custom). Pricing is credit-based at $1 per 1,000 credits rather than run-based, and there is no annual billing (monthly credit allowances only) and no "Team" tier. Magic Loops targets prosumers with natural-language automation authoring, competitive on price with Lindy Personal and undercutting most enterprise AI-automation platforms.
Magic Loops review 2026: features, pricing, and verdict
Magic Loops is a prosumer AI workflow builder that turns plain-English prompts into runnable automations. Free up to 100 runs/month; Pro is $20/user/month; Pro+ $50/user/month. Founded 2023 in San Francisco, seed-funded by First Round.