Magic Loops
by Magic Loops Inc.
Natural-language AI workflow builder that turns short prompts into runnable automations with input forms, LLM calls, API calls, and structured outputs. Magic Loops is a prosumer AI workflow builder created by Magic Loops Inc., founded in San Francisco in 2023 by Soren Iverson and Sawyer Hood.
Key Facts
company
| Attribute | Value | As of | Source |
|---|---|---|---|
| Founded | 2023 | May 2026 | — |
| Headquarters | San Francisco, California | May 2026 | — |
| Funding | Seed (2024), First Round Capital | May 2026 | — |
| Positioning | Prosumer and small team (not enterprise) | May 2026 | — |
pricing
| Attribute | Value | As of | Source |
|---|---|---|---|
| Starter pricing | Pro $20/user/month, Pro+ $50/user/month | May 2026 | — |
| Free tier | Free: 100 runs/month, basic LLMs | May 2026 | — |
features
| Attribute | Value | As of | Source |
|---|---|---|---|
| Triggers | Manual, scheduled, webhook, email-in, public URL | May 2026 | — |
| Outputs | Web page, email, Slack, JSON, file | May 2026 | — |
About Magic Loops
Magic Loops is a prosumer AI workflow builder created by Magic Loops Inc., founded in San Francisco in 2023 by Soren Iverson and Sawyer Hood. The company raised seed funding in 2024 from First Round Capital. As of May 2026, the platform is used by individual builders and small teams to assemble lightweight automations that combine large language models, web fetches, and external API calls.
A Magic Loop is a sequence of nodes: typed inputs (text, URL, file upload, scheduled trigger, webhook, email-in), one or more "loops" that call language models or APIs, and outputs (web page, email, Slack message, JSON return). Users describe the desired loop in plain English ("every weekday morning, summarise my Notion tasks and email me a daily plan") and Magic Loops generates a candidate workflow that can be reviewed, edited, and run.
Built loops can be triggered manually, scheduled (cron-style), exposed as a public web URL with a form, called from email, or invoked via webhook from external systems. The platform handles structured output (returning JSON conforming to a user-defined schema), error retries, and basic observability (a run log per loop).
Magic Loops is positioned for prosumers and small teams rather than enterprise IT — the product specifically does not market SOC 2 compliance, SAML SSO, or data residency, and its pricing reflects that positioning.
Pricing is freemium: a Free tier supports 100 runs/month and basic LLMs; Pro is $20/month per user; Pro+ is $50/month per user.
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Questions About Magic Loops
Magic Loops review 2026: features, pricing, and verdict
Magic Loops is a prosumer AI workflow builder that turns plain-English prompts into runnable automations. Free up to 100 runs/month; Pro is $20/user/month; Pro+ $50/user/month. Founded 2023 in San Francisco, seed-funded by First Round.
How much does Magic Loops cost in 2026?
Magic Loops pricing 2026: Free up to 100 runs/month, Pro $20/user/month with 5,000 runs, Pro+ $50/user/month with 25,000 runs. No enterprise tier currently published; SOC 2 not advertised.